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Nathan Otwell

5 Podcast Episodes

Latest 4 Apr 2021 | Updated Daily

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Nathan Otwell - Shopanova

Rich Ad Poor Ad


17 Nov 2020

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Creative That Actually Works for Your Advertising w/ Nathan Otwell of Shopanova

Rogue Creators

GoRogue Podcast Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad. [00:01:14] - Nathan’s background[00:04:25] - What are you obsessed with this week? Nathan - Chief Marketing Officer role at Shopanova Loren - The WitcherBryan - The Witcher [00:09:10] - Facebook ad creation[00:11:19] - What creative aspects work?[00:19:49] - With ads, how do you battle emotions and loss aversion?[00:27:12] - Conversion of simplistic ads vs over produced[00:31:35] - Rapid Fire Questions Quotes from the Episode: “Never assume anything and always test everything.” [00:09:31] “When it comes to videos...always try to educate, always try to engage..” [00:14:33] “People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52] “90% of all snap judgements that we make about products can be traced back to color.” [00:22:50] Links: Shopanova - https://shopanova.com Social Media: Bryan Fittin https://www.instagram.com/heybryanhey/ Loren Lewis https://www.instagram.com/thislovelylewislife/ Nathan Otwell https://www.instagram.com/theangrymarketer/


9 Jan 2020

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Paid Media, Growing D2C Sales, The Power of the Facebook Pixel with Nathan Otwell

Content + Commerce

Content Plus CommerceHost: Blake PuryearGuest: Nathan OtwellOn this episode Blake is joined by Nathan Otwell[00:01:07] - Nathan’s background[00:05:52] - Paid media campaigns, go to tools[00:08:40] - What is your agency “hero” story[00:13:49] - Paid media, traditional in-store vs eCommerce[00:20:32] - Coming trends in paid social that will catch people by surpriseQuotes from the Episode:“Big brands can actually use Facebook and instagram ads the same way that theywould buy any other type of media.” [00:04:00]“Let’s say your drop off is like 60% between your collection page to your productpages, well that means your collection page isn’t converting very well.” [00:06:51]“Facebook and Instagram is the equivalent of dropping this physical location store intothe biggest shopping mall in America.” [00:14:46]“The power of retargeting and the power of loading your product feed into Facebookand having those carousel display ads is a core foundational of any brand sellingonline.” [00:20:04]Links:Hot Jar - https://www.hotjar.comFacebook Pixel, explained: https://www.oberlo.com/blog/facebook-pixelhttps://www.linkedin.com/in/nathan-otwell-b1a976a5/


16 Dec 2019

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Facebook Ads For Beginners - Nathan Otwell

Rogue Creators

www.GoRogueX.com Sooooo you know you need to be doing facebook ads. It seems super difficult and frustrating. We dive intro this with Nathan Otwell and he talks us through the basics that anyone can do to get results.


16 Apr 2019

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Ep. #24 - FB ADS in 2019: Lessons Spending Over $50 Million On Facebook Ads! Dale Hensel & Nathan Otwell

The Community & Conversions Show | Hosted by Arne Giske

FB ADS in 2019: Lessons Spending Over $50 Million On Facebook Ads! Dale Hensel & Nathan Otwell #SMC #ArneGiske #Course The Sell More Courses Podcast aims to inspire young people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power of storytelling and teaching through online courses. Wanna Learn How To Pull Off Consistent 5 Figure Online Course Promotions Using The “Evergreen Launch Method”? Check out Courselaunchprofits.com

1hr 5mins

26 Feb 2019