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Eric Vardon

10 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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Use Data-Driven Marketing to Drive Growth | Interview with Eric Vardon from Morphio

Pathmonk Presents Podcast

Gone are the days of mass, untargeted marketing. The digital age has brought about widened reach, with the added advantage of pinpoint targeting and accuracy. The development of better analytical tools and approaches, such as Pathmonk and our guest today has given business leaders significant new decision-making ammunition. With data-driven marketing supported by the tools and processes available businesses have a world of opportunity to drive growth, truly understand their customers, and increase effectiveness, The co-founder of Morphio, Eric Vardon, is driven by data as he works to optimize the performance of their marketing strategies and the product itself. Morphio is a marketing security software that takes all the data from your digital marketing platforms and puts it into a single view for analysis and insights. It tracks performance against your goals and uses machine learning to predict trends. This is a new and improved way of working for marketers and data-driven marketing is essential to generating leads as Morphio works to support, nurture and interact with prospects in a way that builds trust and knowledge. Eric reveals the conception of Morphio, the stages in their growing and learning phases as well as his efforts to bring leads and opportunities.

20mins

1 Nov 2021

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Offer Creation, Agency Tricks, Finding Pain Points and Understanding Cash Flow with Eric Vardon, CEO @ Morphio.ai

Rich Ad Poor Ad

How to use your community to craft offers and understand pain points. 

30mins

4 Jun 2021

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Ep. 2 | Eric Vardon | AI and Email Marketing

Thanks for Subscribing Podcast

Andrew chats with Eric Vardon, the owner of Morphio — a SaaS company that helps clients defend against marketing failures and protect their digital marketing ROI with AI-powered auditing, monitoring and analysis — about AI and email marketing. This conversation talks about the different ways to leverage email marketing efficiently and effectively and dives into how AI may impact email marketing in the near future. Morphio websiteEric's LinkedInIntrigue's websiteAndrew's TwitterAndrew's LinkedIn

26mins

19 Mar 2021

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#3 - Eric Vardon, the CEO & Cofounder of Morphio

First Customers

The story behind the launch of Morphio, the world’s first advanced marketing security software. Learn how they changed their business model based on customer feedback, which strategies they used to grow, and which tactics they recommend all new companies should try.--- Send in a voice message: https://anchor.fm/hypertribal/messageSupport this podcast: https://anchor.fm/hypertribal/support

44mins

21 Oct 2020

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Founder Story | Eric Vardon: How Businesses Can Leverage AI

Growth Colony: Australia's B2B Growth Podcast

In this episode, host Shahin Hoda welcomes Eric Vardon, CEO and Co-Founder at Morpio.ai and Co-Founder of Arcane. As he talks about his experience and shares what he has learnt as co-founder of Morphio and Arcane, Eric will guide us into the wonderful world of Artificial Intelligence (AI) and how businesses can use it to solve specific challenges. Read the show notes: https://xgrowth.com.au/blogs/businesses-leveraging-ai/ Join the Slack channel: https://growthcolony.org/slack

31mins

21 Oct 2020

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How You Can Start Implementing AI in Your Marketing Campaigns With Eric Vardon | Podcast #30

SaaS District

Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries.Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture called Morphio.Morphio is an AI-driven anomaly platform built for advanced marketers described as the first marketing security software, where it integrates your marketing data in one platform and delivers insights from landing page health, marketing & AI anomalies, segmentation, budget recommendations & many other marketing and analytics anomalies.During this interview we cover:From $0 in a Basement to $15M & a 4,000 sq ft BuildingStepping Down as a Startup CEO & Building MorphioDecision to Raise $1M Seed Round in Canada“Spend the Money Like You Don’t Have It” & Other Growth Strategies Lessons From Tests & Growth Hacking With Morphio & Past VenturesWhat Makes Morphio a Different & Unique AI Marketing ToolHow Morphio Ensures You Have Both Quantity & Quality of the Data Used for the AnalyticsHow Marketers & Founders Should Consider Using AI In Their Plans or BudgetsFull AI for the Future or Predictive+Human Decision making/judgement?The Future of Marketing for the Next CMOsA question For Rand Fishkin & Lessons from his BookMentions:Terms:IRAPPeople:John D’orsayJeff Epstein EpisodeNima MirbakhshRand FishkinBooks:Lost & FounderCompanies:G2Get in touch with Eric:Eric’s LinkedIn ProfileEric’s Twitter Tag us & follow:FacebookLinkedInInstagram: @Horizen.CapitalYouTubeMore about Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company

36mins

7 Aug 2020

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Ep #174 Being Thrown Into Leadership And Thriving Interview With Eric Vardon CEO of Morphio & AI Tech Serial Entrepreneur

Roman Prokopchuk's Digital Savage Experience

Eric Vardon is an accomplished Tech Entrepreneur, C-Suite Executive, Contributor at Forbes Agency Council and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries.       Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth. Currently, Eric presides as President and Co-Founder of Arcane, a digital marketing and advertising agency.  Under Eric’s leadership, Arcane has gone from zero to $15M in just six years. This success has earned both Eric and Arcane acclaim locally and across North America.   Most recently, the organization was recognized on Deloitte’s Technology Fast 50 and the PROFIT500 – ranking 3rd in its category of Marketing & Media.       Eric lends his time and expertise to numerous other start-ups and turnarounds under his most recent project B+G Ventures. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on a game-changing machine-learning and AI technology venture called Morphio. We spoke about: 2:26 Earning an MBA of experience. 6:11 Driven and motivated by competition. 10:56 State of the cannabis industry in Canada. 17:01 Being authentic and genuine. 19:31 Focus on your happiness. This episode is sponsored by Nova Zora Digital experts in digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest's business interests.*

23mins

1 Jul 2020

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038 | Defending Your Digital Marketing ROI with Eric Vardon, CEO of Morphio

Snyder Showdown

Eric Vardon is the CEO of Morphio, the world's first marketing security software. Eric is an AI tech entrepreneur, C-suite executive, and adviser with over 20 years of success in advertising and marketing. His vast experience spans vertically across several fields, from health and wellness to cannabis to technology and all things digital. 

47mins

20 May 2020

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Eric Vardon & Learning On the Fly

Informed Emotion Marketing Podcast

This week Eric Vardon joins us to talk tech and what it is like to get back to your roots. Learning on the fly is a must in this industry and Eric shares his experiences with how important that really is!AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth. 

25mins

13 May 2020

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1193: How (& When) to Get Funding For Your Startup w/ Eric Vardon

B2B Growth

In this episode we talk to Eric Vardon, CEO & Co-Founder at Morphio. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

27mins

21 Dec 2019