FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand. Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers. In the episode, you learn Why your current approach to Facebook and Instagram is probably too similar What brand partnerships can do for you on social that influencer marketing doesn’t How to organically get more positive reviews on Amazon And plenty more. Recommended Read: No LOGO: Taking Aim at the Brand Bullies - Naomi Klein To learn more about Michelle's Granola, check out their website here. For links and show notes, visit FoodMarketingNerds.com.
The Dallas Type interviews Lauren Shafer: designer, photographer, hat-juggler and future mad-beats mixer. For the 12th Dallas Type set, I’m happy to share an interview that shines a mustard-tinted light on another source of inspiration for creatives, which is music. Having started off in high school, hustling Homecoming couples with her photos from Eckerd’s, to sowing her oats doing photography and design for bands, to “settling down” to herd the myriad of graphic design needed to run Eastfield Community College — Lauren has taken a colorful path that involves playlists, bullet points and confrontations with old teachers. In our chat, Lauren weaves music into her history and inspirations, and how it might groove into her goals for the future.And a “boop.”