012: Blair Shane (CMO, Sequoia Capital) | Fundamental Truths to Iconic Companies
The Founder's Playbook
Blair Shane is currently Partner & CMO at Sequoia Capital where she leads a team focused on helping founders build legendary companies. Her experience makes her well suited to helping a partnership and portfolio made up of diverse, intelligent and driven individuals drive results. Prior to Sequoia, Blair was CMO & Associate Dean of Stanford Graduate School of Business, where she revitalized its marketing function. She joined Stanford from the California Academy of Sciences where, as CMO, she re-opened the museum in 2008 and launched new programs such as NightLife and variable pricing to rejuvenate attendance. Before that, Blair spent seven years at Charles Schwab where she was VP of marketing planning and integration. In whatever job she is in, Blair is passionate about creating new possibilities and getting what may be perceived as impossible done. On This Episode: Learn the qualities that you should adopt to be successful. Discover how to take your product to market and ensure it's well-received. Chris and Blair define the difference between brand marketing and performance marketing. Blair describes her own evolution.
This Episode is riddled with interesting topics such as micro dosing ,discussing the consequences of not following your life journey and even some insight into knitting. Tune in as we have Blair's Cozy Corner featured this week.
How does one become a C-Suite executive at a major company? I get the answers today from Blair Shane, who has been CMO of multiple huge brands including Sequoia Capital, one of the top venture capital firms, Stanford Business School, and the California Academy of Science. In this episode, we chat about how she got into marketing, how she worked her way up to CMO, and what it is like to build and grow a brand and business. To learn more about Blair, visit thenewschoolpodcast.com. Want the ultimate guide on how to turn your passions into a meaningful career? Sign up for The New School weekly newsletter at thenewschoolpodcast.com!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
A conversation with Sequoia Capital's CMO Blair Shane
From The Start
Blair Shane serves as Partner and Chief Marketing Officer at Sequoia Capital since September 2013. She has been an Associate Dean and Chief Marketing Officer at Stanford Graduate School of Business since January 2011. She was a Chief Marketing Officer at California Academy of Sciences, a Consultant at Kao and Co, Vice President, Marketing Planning and Integration and Chief of Staff to Chief Marketing Officer at Charles Schwab. She was a Marketing Director at Questium, Brand Manager at Time Dance, Assistant Marketing Manager at General Mills. She was a Management Trainee at The Franklin Templeton Group of Funds at July 1993 – August 1995. She was also a Founder and Development Chair at Hands on San Francisco. She holds a MBA in Marketing, Negotiation, Public Management from Stanford University and a Bachelor of Arts (B.A.) in History from The Johns Hopkins University.