Ulrik Garde's guest appearances

Ulrik Garde

The Glossy Podcast

Luxurynsight X FashionNetwork

The Luxury Item with Scott Kerr

Luxurynsight x FashionNetwork

Alexandre Mattiussi

Delphine Vitry

Jean Revis

Gerald Cohen

Chantal Baudron

Lutz Huelle

Godrey Deeny

Nathalie Colin

Tony Pinville

Isabelle Capron

Violaine Gressier FR

Clarisse Reille

Céline Orjubin FR

Helen Lambert

Sidney Toledano

OwlTail

With 25 years of experience at luxury brands like Burberry and Céline, Ulrik Garde Due’s reputation for revitalizing companies led him to his current position as president and CEO of Mark Cross, America’s oldest luxury accessories brand. “I saw a real opportunity in creating a lifestyle positioning," he said on this week’s episode of the Glossy Podcast. “[Not only with] women's accessories, but also [by] relaunching men's, which we [did] last year ... [and] creating more of a gifting destination for top-class quality and American luxury."When the pandemic hit, however, “We went from this survival to contingency planning to then, as I like to call it, ‘thrival’ mode,” said Garde Due. “It was our job to start thinking of the opportunities that this pandemic created for the industry and for the luxury consumer, and look at the post-pandemic era and what was needed to get executed during the pandemic to be ready for that.” That meant focusing on developing Mark Cross’ wholesale and directly operated channels and catering to consumers in the U.S. and in mainland China, which Due sees as ”an ever-growing market share” opportunity. Mark Cross first began to cater to the preferences of the millennials and Gen-Z consumer demographics in the fall of 2019 by launching an “in-house vintage website.” Even more recently, the brand has reacted to the changes accelerated by Covid-19 by “investing heavily into the digital sphere.” That's included partnering with companies like Hero and a personalized delivery service. “Getting back to the [20]19 [sales] volumes, as well as enlarging our community, are the two main goals this year," said Garde Due.

With 25 years of experience at luxury brands like Burberry and Céline, Ulrik Garde Due’s reputation for revitalizing companies led him to his current position as president and CEO of Mark Cross, America’s oldest luxury accessories brand. “I saw a real opportunity in creating a lifestyle positioning," he said on this week’s episode of the Glossy Podcast. “[Not only with] women's accessories, but also [by] relaunching men's, which we [did] last year ... [and] creating more of a gifting destination for top-class quality and American luxury."When the pandemic hit, however, “We went from this survival to contingency planning to then, as I like to call it, ‘thrival’ mode,” said Garde Due. “It was our job to start thinking of the opportunities that this pandemic created for the industry and for the luxury consumer, and look at the post-pandemic era and what was needed to get executed during the pandemic to be ready for that.” That meant focusing on developing Mark Cross’ wholesale and directly operated channels and catering to consumers in the U.S. and in mainland China, which Due sees as ”an ever-growing market share” opportunity. Mark Cross first began to cater to the preferences of the millennials and Gen-Z consumer demographics in the fall of 2019 by launching an “in-house vintage website.” Even more recently, the brand has reacted to the changes accelerated by Covid-19 by “investing heavily into the digital sphere.” That's included partnering with companies like Hero and a personalized delivery service. “Getting back to the [20]19 [sales] volumes, as well as enlarging our community, are the two main goals this year," said Garde Due.

Mark Cross CEO Ulrik Garde Due: 'A different speed' is now required of luxury brands

Our latest podcast guest is Ulrik Garde Due, President and CEO of Mark Cross, one of the oldest American luxury brands. Join along with our host, Godfrey Deeny, as he discusses his journey so far and shares his secret strategies for reviving a heritage brand and connecting it with younger audiences. Learn what it means to define an authentic American luxury brand in a market over-shadowed with European luxury brands.

Episode 22: ‘Reviving American Luxury’ with Ulrik Garde Due EN

Our latest podcast guest is Ulrik Garde Due, President and CEO of Mark Cross, one of the oldest American luxury brands. Join along with our host, Godfrey Deeny, as he discusses his journey so far and shares his secret strategies for reviving a heritage brand and connecting it with younger audiences. Learn what it means to define an authentic American luxury brand in a market over-shadowed with European luxury brands.Support the show (https://www.luxurynsight.com/)

Our latest podcast guest is Ulrik Garde Due, President and CEO of Mark Cross, one of the oldest American luxury brands. Join along with our host, Godfrey Deeny, as he discusses his journey so far and shares his secret strategies for reviving a heritage brand and connecting it with younger audiences. Learn what it means to define an authentic American luxury brand in a market over-shadowed with European luxury brands.<a href="https://www.luxurynsight.com/" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.luxurynsight.com/" rel="nofollow" target="_blank">https://www.luxurynsight.com/</a>)