#33 - The Future of Cannabis Tourism - Laura Hand from the Cannabis Travel Association
Smells Like Business
On this episode, Tom is talking to Laura Hand from the Cannabis Travel Association. Laura discusses the happy marriage between cannabis and tourism, and various types of trips and activities that create a great cannabis experience. If you come from the hospitality industry and are wondering how to combine it with cannabis, this episode is just for you. The association has just opened up to International Members, so Europeans are very welcome!Other topics discussed:The core activities of the Cannabis Travel AssociationHow are traditional SPAs using Cannabis to attract new guests? Are cannabis trips better for the first time or experienced users?The Cannabis Trail and what you can learn by following it.Current Cannabis tourism hot spots around the worldWhat do 420-friendly Bed & Breakfasts and hotels do to make cannabis users comfortable?The Artsy Leaf, the “Etsy for Cannabis”Hibnb, the “Airbnb for Cannabis”What cannabis experiences do Boomers want?What are the biggest obstacles in the cannabis industry?Links:International Cannabis Travel AssosiationCustomer Delight Process
Design Your Customer Experience ~ Guest Expert Laura Hand
The Kathleen Riessen Show
Profit Launch With Kathleen Riessen Intentionally designing your UX (user experience) results in higher revenue, increased customer loyalty and higher ticket prices. Guest expert Laura Hand is joining us to discuss user experience so we can learn how we can intentionally design a journey map for our customers. Laura Hand Bio: There has been a shift in our culture. It goes by many names such as essentialism, minimalism or being untamed. Its meaning is manifested in different ways. For me it’s been a time of minimizing outside influences to look inside and see what is essential to me. Although I had an amazing position, career, team. I decided to leave my executive-level marketing job of 16 years. I wanted to realign my focus to the cannabis industry to honor my family. The loss of my brother to a drug-related heart attack and my father to brain cancer has forever shaped my life. I believe that proper education and access to cannabis would have changed their outcome. That's why I created Laura Loo Experience Design and I'm spending my life committed to customer experience strategy. My desire is to have every patient feel heard, cared for and feel delighted with their cannabis wellness journey. https://www.customerdelightprocess.com/ Lauraloohand@gmail.com Kathleen’s Book: Joy in Uncertainty: A Guide to Creating a Meaningful Life Purchase on Amazon.com ~ More About Profit Launch With Kathleen Riessen ~ As a former Certified Public Accountant turned marketing strategist turned entrepreneur of multiple businesses, Kathleen Riessen has the background and credibility to elevate you and your business. Kathleen started her first business while six months pregnant with her first child in the beginning of a recession. Fast forward twelve years and she has sold that business and now runs six others including her speaking and coaching business. Kathleen is the queen of harmony. In addition to running her businesses, Kathleen is Mom to three boys with her husband Josh. They have faced their share of adversity through Josh’s two near death experiences and the multiple near-death experiences of their youngest son Andrew during the first year of his life. You can read more about these experiences in Kathleen’s book Joy in Uncertainty: A Guide to Creating a Meaningful Life, available on Amazon. To learn how you can create consistent income in a six-figure+ business, join Kathleen Riessen in Profit Launch with Kathleen Riessen. https://bookwithkathleen.com/ https://www.kathleenriessen.com firstname.lastname@example.org To get more of Profit Launch with Kathleen Riessen, be sure to visit the podcast page for replays of all her shows here: https://www.inspiredchoicesnetwork.com/podcast/profit-launch-with-kathleen-riessen/
How to Make Your Website More Accessible w/ Laura Hand - 30
5 Minute Daily Food Marketing Podcast
Designer and marketing professional Laura Hand returns to talk about how to make your website more accessible for users. Join Jacob and Laura as they talk about avoiding "mystery meat" navigation, what the WCAG is, and other fun UX topics. Laura Hand is a strategic creative that helps experienced entrepreneurs in the cannabis space through the evolution of their brand. If you have any questions about experience vision or experience design, connect with Laura on Linkedin.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.Follow us on Facebook: https://www.facebook.com/DeusExMarketa/Instagram: https://www.instagram.com/deusexmarketa/If you like the show be sure to leave us a review.
Creating your Experience Vision w/ Laura Hand - 20
5 Minute Daily Food Marketing Podcast
What is an experience vision, and how can having one guide your user experience (UX) design strategy? Laura Hand, an experienced designer and marketing leader, sits down with Jacob to talk about long-term planning in user experience and how you can use it to achieve your company goals.Laura Hand is a strategic creative that helps experienced entrepreneurs in the cannabis space through the evolution of their brand. If you have any questions about experience vision or experience design, connect with Laura on Linkedin. ************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.Follow us on Facebook: https://www.facebook.com/DeusExMarketa/Instagram: https://www.instagram.com/deusexmarketa/If you like the show be sure to leave us a review.
This is a nourishing meditation for the mind and body designed to help release any heavy thoughts, patterns, and emotions by energetically giving them to the earth.Based in Hanover, New Hampshire, Laura is a yoga teacher, travel enthusiast, and above all else, a believer in love. She believes that in all forms, in all ways, love is at the heart of healing. Laura teaches in the LoveYourBrain yoga program and has witnessed again and again that breath and movement are universal, self-inquiry is human, and community elevates. Inspired by the people she has met along the way, Laura is committed to offering an accessible practice and being a part of the movement to reshape the way we think, feel, and talk about our brains. She understands that we can find sanctuary inside the four corners of a mat or any place where we choose to drop into the state of yoga, to regularly experience a sense of wholeness and belonging. It is for this reason that she feels a sacred responsibility in providing a container for others to explore and practice.