Episode #36 - Pet the Pup at the Party, Circa Infinity, Interactive Portraits: Trans People in Japan w/ Rachael Ferguson
Our guest this week is a RETURNER. Please join us in welcoming Rahcael Ferguson back to the podcast! She's an LA based Musician, artist, educator and activist. Check her out on Instagram (@therachaelf) and also her band Pink Lotion (pinklotion.bandcamp.com). We play... Pet the Pup at the Party, Circa Infinity, Interactive Portraits: Trans People in Japan. Our cause this week is Rain City Rock Camp (raincityrockcamp.org)
The Small Business Big Marketing Podcast with Timbo Reid
200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.See omnystudio.com/listener for privacy information.
Wow! Back for Episode 4! Our guest is the amazing Rachael Ferguson (Instagram) This weeks cause is the Future City Pantry (Instagram / Givebutter) Future City Pantry‘s mission is to shift the narrative within the food system. We aim nurture all people’s relationship to food, regardless of race, gender, ethnicity, sexuality, income, place and history, by creating a space where food, land, farmer, consumer and the pantry; the space that houses the food, coexist. Currently they run a weekly Free Food Market in the Skid Row neighborhood of Downtown LA to address a need within a community where there are limited resources. At this market we provide fresh produce, prepared foods, pantry staples and dry goods, hygiene products, reusable masks, and water. All of which is primarily donated and 100% volunteer run. Venmo: @FutureCityPantry As always if you send proof of donation to firstname.lastname@example.org we will shout you out on the pod! This week we played...... RYB Feud Refactor About the podcast..... Welcome to bundle buddies, we are playing through the ENTIRE itch.io Bundle for Racial Justice and Equality. What is the itch.io Bundle for Racial Justice and Equality? In June 2020, in response to the massive social movement following George Floyds murder, Indie gaming marketplace / community itch.io but together a game/media bundle with all proceeds going to support organizations that are working directly with those affected by racial injustice. When all was said and done the bundle included 1741 items from 840+ creators. It raised $8,153,803.03 for the NAACP Legal Defense and Educational Fund and Community Bail Fund split 50/50. A truly incredible amount, and a testament to peoples desire to see justice enacted. If you are one of those people who supported this worthy cause you have likely heard of the hits included in the bundle, but there is a LOT of stuff. Some great, some insane, and some bad. it's tough to know where to start, or if a game if worth it. So we're here! Each week we randomly dip into a few of the 1365 are games from the bundle and sharing our thoughts. In the spirit of this bundle, every episode we highlight a new cause and donate. If you donate we'll give you a shout out on the show. Tune and and play along or just tune in to listen to two video game enthusiasts play some very wonderful and weird games.....and also some bad ones. Theme Song: Neoishiki by Role Music Hosted & Produced by: Eric T Roth & Alex Honnet
042: Grew 60-300% p.a. after her business partner exited 3 years ago and totally transformed herself and the business, landed a big investor from Shark Tank in 2015, expanded from 1 to 16 products and now launching in the USA (Rachael Ferguson)
Grow A Small Business Podcast
In this episode, I interview Rachael Ferguson, the Co-Founder, and CEO of SynxBody and the Founder of Elite Sports Podiatry. She’s also a podiatry industry expert who educates her clients and the community about common (and not so common!) podiatry-related complaints. In 2011, aged 28 and with a three-year-old, Rachael started a podiatry product business with her business partner while they were both still working in their clinics. On Shark Tank four years later, they landed esteemed business person Andrew Banks as an investor and mentor. In 2017, with sales still not cracking $100,000 per annum, her partner exited and Rachael totally transformed herself and the business. In the first year on her own, she grew sales by 300%, then 170%, and when COVID hit, that slowed to 60% to 70% per annum. Beginning with two full-time employees (The business partners), the business now has three full-time employees including herself. They funded the business with their savings and Rachael funded the transformation with some investment funds which she repaid in three months. The business started off with one product and now has 16. She felt she had succeeded when within six months of taking full control of the business, she got into the biggest chemist chain in Australia, Chemist Warehouse. Rachael says the hardest thing about growing a small business is resilience, and the one thing she would tell herself on day one of starting out is, “Buckle up and prepare for the ride of your life. It’s going to be tricky and super hard, but be resilient” Put your hands together ladies and gentlemen, for Rachael Ferguson. Enjoy the episode! This Cast Covers: Starting two businesses within one year and creating the best insoles on the planet. The footcare company that made foot care products that went into the pharmacy business. Manufacturing in China and selling through a diverse range of outlets all over Australia. Struggling for the first six and a half years of the business being in the trenches and not getting paid only to turn things around and achieve huge growth in the last three years. Learning how the business operates, hiring two main employees, and outsourcing to contractors in the US, Australia, UK, and different parts of Spain. Soul searching to find out why the business wasn’t working and how it helped her turn the business around within six months. Changing the packaging to be more competitive and diversifying into more products. How adding incremental value led to an increase in orders. Creating neutral insoles that are suitable for most foot types from a podiatry point of view. The importance of a small business owner identifying where their demographic is before they come up with a marketing strategy. Building the business on customer service by making sure they always deliver what their customers need. How they bootstrapped using a combination of savings and loans until an investor came in. Gaining from export grants and R&D grants from the government. Being passionate about health, podiatry, and keeping people moving and on their feet. The hardest year of her business growth journey and what it taught her. The power of getting the marketing and branding right, and how a branding expert can help with that. The challenges she had with inventory management and developing an effective system around it. Creating products that help people and result in a lot of great feedback from customers. How having a business coach positively impacted her in her entrepreneurial journey. Why every small business owner should do the “Miracle Morning” Focusing on hiring like-minded individuals who share in the business vision. The value in investing in your employees and teaching them all you can do so they can do it too. Constantly working on achieving some work-life balance through proper time management. Making an everyday process of investing in her personal development. How resilience can help in growing a small business. The systems and tools they use to help with inventory management. Why every small business owner should buckle up, prepare for the ride of their life, and stay resilient. Additional Resources: Rachael’s Website SynxBody Website Miracle Morning By Hal Elrod Think and Grow Rich By Napoleon Hill Winging it By Emma Isaacs The Mentor with Mark Bouris Akimbo Podcast with Seth Godin Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/
On this version of the Word On the Street podcast we talk with Rachael Ferguson. Rachael tells us how she has been living during this pandemic time. We discuss the shows she likes to watch and the games she plays as well as what she has been doing creatively. She also shares with us how Pink Lotion formed and how they are continuing to create and share music. Rachael also tells us some of her thoughts around Black Lives Matter and the protests. I hope you enjoy this conversation as much as I did.*The conversation with Rachael starts at 8:45.Featured music:"Activated" by Pink Lotion"Portland" by Clutch Douglass Learn more here:https://www.instagram.com/therachaelf/https://www.instagram.com/lickthispinklotion/You can find, subscribe, rate, and review the podcast on Apple Podcasts, Google Podcasts and Spotify. Ways to Donate in Support of Black Lives and Communities of Colorhttps://www.usa.gov/register-to-voteMade In America video
Episode 09 - Rachael Ferguson, Steve O'Brien & Erik Blood
A trio of megatalented musicians bring their A game to episode 9 of Shame Stories. Rachael Ferguson and Erik Blood, of the disco/funk band Pink Lotion tell us about "The Witches", "The Q" and "The Awful Truth", while trumpetist Steve O'Brien (also known as Rachael's other half) makes us squirm with embarrassment with his "First Day Of School" mishaps. Tune in and toke up!