012: How to Grow Even with Uncertainties with Hayden Fulstone
Essential Ingredients Podcast
“Get your sleep, get hydrated, eat healthy, take care of yourself as much as you can and don't work yourself into the grave, otherwise, you're going to lose that passion a little bit.” - Hayden Fulstone Growing their brand is every entrepreneur's dream. But how far a brand can go depends on how the entrepreneur takes care of his business AND his health. That's right! Today, Justine sits with Hayden Fulstone, Co-Founder of Liquid IV, to discuss how entrepreneurs and small business owners can grow and sustain that growth. Hayden relates his journey from the founding of Liquid IV and beyond. He shares some priceless wisdom he learned along the way on how to establish priorities, ask the right questions, decide between profitability and swift growth, expand despite challenging times, and be creative and innovative in solving problems. Hayden also helps us understand the importance of preventive medicine, sustainable practices, incorporating social impact, and giving back to the community. Listen for more tips and strategies on how to turn your brand into the next "Best New Product"! Connect with Justine: Website Facebook Instagram LinkedIn Connect with NextGenChef: Website Facebook Twitter Instagram YouTube NextGenChef App Episode Highlights: 01:58 Liquid I.V. Hydration Multiplier 08:46 Cultivate Advisor 11:27 Working From Product To Service 16:30 How We Can Help You Grow 20:41 Right Question To Ask In Starting A Business 29:36 Learn From Past Experiences 33:13 Always Continue To Plan For The Future 36:53 Believe In Yourself!
Hayden Fulstone is the Co-Founder of Liquid IV, Business Advisor for Cultivate Advisors and Board Member of Craft Mix Cocktails. Hayden started Liquid IV with two college buddies after drinking a child hydration drink to help a hangover. After many iterations of the supplement, Liquid IV has grown into a brand that has donated over 2,000,000+ servings and has collaborated with individuals like Steve Aoki for a Strawberry Cake flavor and Justin Bieber for a "Yummy" flavor (Guava Hibiscus). Hayden’s time is now applied to advising businesses through Cultivate Advisors, as well as Liquid IV and spending time with friends & family.
80. #MyFirstCrop - Applying Past Entrepreneurial Lessons During the 2019 Hemp Season w/ Hayden Fulstone
Applying lessons learned from past experiences is crucial to constant improvement and long-term success. Hayden Fulstone joined me on CropTalk to discuss how he applied his experiences as a founder of Liquid I.V. to the hemp business and crop he grew on his family farm in NV 2019. The sage wisdom shared in this episode includes: 👂Listening to what the consumer and the demand tells you about the retail placement of your product. 🤝 Understanding your vendor and supply chain partners true capabilities and how that affects your product quality. 🌱Discussion on how the two apply to the hemp industry and its' supply chain. What lessons did you learn in 2019 that you are applying in 2020? It would mean the world to us if you left a review on your favorite podcast player or shared our podcast on your favorite social media site. Until next time, #startcleanstayclean #LetsTalkCrops
Starting and Growing a Consumer Beverage Company & Defeating Global Dehydration with Hayden Fulstone
Dustin Lien Podcast
Today's guest is Hayden Fulstone, a co-founder of the massively popular brand, Liquid I.V. It's a consumer beverage company with their hydration multiplier being sold now in of 20,000 stores. I'm excited about this episode because it's really the first one that dives deep into a lot of the processes involved in launching a physical product startup. We talk about getting investors, testing the product, going from idea to creation, and some marketing and sales tactics. We also talk about Liquid I.V.'s giveback mission and how they've baked that into their company from the start and are on track to donate over 300,000 servings of their hydration multiplier worldwide this year. Plus, Hayden's a cool dude, and super smart. Topics Discussed How to start a physical product company Iterating on versions of your product Creating a consumer beverage Using and expanding your network to get startup funding Balancing humility and confidence Getting over fear of asking for investments Marketing and sales tactics for scaling Liquid IV's Giveback Mission, and how they're helping combat dehydration Resources and Mentions Follow @liquidIV on Instagram Liquid-IV.com Follow @Hayden_Fulstone on Instagram Hfulstone@gmail.com - He's open to follow-up questions via email