Getting Ready for What's Next with SNHU's Global Campus President, Dr. Greg Fowler
As president of SNHU’s Global Campus, Dr. Fowler leads the academic functions in support of all of SNHU’s learning experience and modalities—a role that places him right in the middle of significant experimentation and innovation. According to President Fowler, higher education is never going back to the way things used to be before COVID…and even when students eventually return to campus, colleges and universities need to be aware of all of the disruptions that are underway right now, behind the scenes. Fowler suggests we need to be ready for what’s coming next and help our campus communities be open to these disruptions…if we want to help more of our learners be successful. Subscribe now to make sure you do not miss this inspiring conversation and Dr., Fowler’s insights about where you can find opportunities for innovation—even in the midst of this current crisis.
204 - Hear Leigh Browns Story, Interview by Greg Fowler
Crazy Sh*t In Real Estate with Leigh Brown
Plot twist! This episode is an interview of yours truly by Greg Fowler on the Real Estate Titans podcast. Whether you think you already know everything there is to know about me or you’ve always wondered what I’m all about, this episode is a deep-dive into the real, uncut life and inspirations of Leigh. Listen in to hear my journey, what I’ve learned along the way, and why I’m so damn excited about real estate. Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting leighbrown.com. If you’re tired of doing real estate alone, enroll in Leigh Brown University and be sure to use your special “CSIRE” discount code at checkout for $10 off your subscription. 02:45 – Introducing Leigh 03:00 - She’s originally from Concord, North Carolina, has been in real estate for 20 years and previously sold chainsaws, lawnmowers, and weed trimmers 03:45 - She’s got a husband, two kids, and three cats; she runs, plays piano, and sings 05:00 – Why Leigh chose real estate 05:05 - Her father has been in the industry since 1978; she helped her dad as a kid and he made her get her license “just in case” 05:24 - She bartended in college, became a stockbroker, then went to Husqvarna to work in sales 06:50 - They moved her around and she didn’t want to move anymore, so she called her dad and he recommended she get into real estate 07:08 - She loves the industry especially the spaces she had no idea existed before she dove in, like speaking, training, and brokering 08:20 – Leigh’s “WHY” 08:40 - In retail real estate, she primarily works with sellers; she gets excited when she helps people navigate the minefield of real estate 09:10 - She loves the drama and the interesting things that happen unexpectedly 09:13 - One time, a closing blew up because the buyer got in a car accident and no longer had down payment money; she had to problem-solve through it 09:45 - With speaking, Leigh is motivated to help others elevate their position in real estate; she falls in love with other people’s potential 12:00 - She’s always thinking about the highest and best use of her time and recommends everyone do the same for their unique service offering 14:00 - Leigh learned that her big why wasn’t simply in the numbers of homes sold; she wanted to make a difference in a significant and impactful way 15:22 - In 2009 she started volunteering at the association and saw what others were doing in the space; she’s been a different person since 16:45 – About RPAC - The REALTORS® Political Action Committee 18:35 - They do the work of what would be a National Association of Homeowners if we had one 18:45 - The RPAC goes in to fight fires with facts about regulatory burdens, bad zonings, and affordability issues 21:00 - REALTOR® political advocacy is powerful; it’s been shown to make an impact nationwide 24:00 - It’s important to talk about the benefits of homeownership; Millenials are spoiled by swanky rentals and that’s why they aren’t buying 24:51 - The American homeowner rate is 61.4%, but we should be at 67-68%; the African American homeownership rate is 42.6%, it’s too big a gap 26:15 - Homeownership means financial stability and everyone needs to be educated on that; that’s where REALTORS® need to come in 27:00 – How to get involved 27:07 - Go to NAR.realtor and look at the resources available; use them to educate people, neighbors, and clients 29:00 - Demonstrate who you serve with your marketing; look at diversity and commonalities 30:35 - Research, go to your association and remember that you are at the cornerstone of homeownership 35:50 – A couple of things that Leigh added to her business to get to the next level 36:05 - Outbound phone calls; all you need for your real estate business is already in your hand 37:45 - In her office, everyone does at least one outbound call a day; say “If you need me call me back” 38:20 - The secret sauce to real estate is hard work and discipline; Millenials who make outbound calls are way ahead of the game 39:00 - Send out stationary and send out snail mail; it doesn’t have to be hard, 5 notes a day and one call a day will make your business grow 39:40 - Real estate is about being likable; you need to be competent and knowledgeable but likeability comes first 41:00 – Learning experiences 41:20 - Financial discipline; Leigh learned this the hard way when she got a bill from the IRS for $19,000 at 25-years-old 42:30 - Prepare for lean times; always pay your state DOR first before the IRS because they’re more aggressive 43:50 - Get incorporated to benefit your bottom line; give back first and there will always be enough 45:45 - She wants to help more NAR members own homes because 30% don’t own 46:30 - She loves her team and realizes how valuable they are; she’s also learned how to say “no” 48:30 - She has learned how to thank her client’s and appreciate their willingness to accommodate and help, too 50:30 – Advice Leigh would give her younger self 50:42 - She would tell her younger self to give 0 f*cks; she cared too much about what others thought 51:30 - When she found her voice, she didn’t what to put it away; she would recommend listening better and hugging people more 52:11 - Slow down, listen, adapt if you want, but don’t be afraid to say what you think; the way you say things matters more than what you say 56:00 – On learning 56:30 - She’s a bibliophile and she works with Dan Sullivan inside Strategic Coach 01:00:00 - Leigh’s books: Outrageous Authenticity, 7 Deadly Sins of Sales, and Peeling the Onion 3 Key Points Speak up and ask! Don’t forget to think about and nurture others. Reach out, get involved, listen, and build better relationships.
#95 Using Tech Tools to Create Great Content, with Greg Fowler
Real Estate Tech: What You Will Learn: How Greg’s career led him to specialize in the intersection of technology and real estate What advice, support, and real estate tech Greg and the team at Lion Bolt Media provide their clients Why targeting everything and everyone with your content isn’t as effective as being highly focused Why hiring a copywriter to do your real estate copy can improve the quality of your content How market testing can help you refine and rework your efforts and create stronger digital content How Greg sources photographers and videographers in local markets by leveraging his relationship network Why using the right real estate tech tools and social platforms to reach your target demographic is key Why using Facebook marketing can be powerful, but why it has to be used correctly to be effective How tools like conversion funnels can help you convert website traffic into business Real Estate Tech Tools for Powerful Marketing Greg Fowler is a marketing expert who specializes in technology and real estate. He is the host of the Real Estate Titans podcast and the founder of Lion Bolt Media, a consulting firm that specializes in helping real estate professionals leverage the many real estate tech tools and social media marketing strategies to generate leads and attract more clients. Greg brings more than 18 years of sales experience and vast expertise in digital marketing to the real estate industry, and his insights into how to use (and how to not use) these tools are sure to be invaluable for your business’s digital presence! The Secret is Great Content The content you create for your audience should be attractive, offer value, and look professional. One of the strategies that Greg recommends is for you to lean into your strengths and hire out your weaknesses. For example, if you’re great at writing, fire up that blog! But if writing isn’t one of your strong suits, consider hiring a professional copywriting expert to help you turn your thoughts and ideas into polished, professional content. Not only will this help ensure that your message comes through loud and clear, but it can also help you establish your reputation in your marketplace! The most effective content is focused and has a clear audience in mind. Market-testing your content and gauging how it is being received by your audience can help you further refine your message and determine what will work best for you. The best real estate tech tools in the world are only as useful as the content you’re feeding through them, so it’s worth taking the time to get it right! Picking the Right Tool for the Job While some real estate tech tools may be fairly universal (YouTube for video content or Google for Search Engine Marketing, for example), when it comes to social media platforms, they aren’t all created equally. As Greg explained, Facebook has an older and far larger user demographic than Instagram, for example. With social media communication platforms like Facebook, Twitter, Instagram, and the like, tailoring your content to the average user demographic is one of the important ingredients for success. It’s also important to work with trusted and experienced partners to help you truly make the most of your efforts. Even if you’ve tried marketing on Facebook with little success in the past, an experienced digital marketer can help you find the sweet spot for your campaign. Often, past results have more to do with not tailoring the marketing to the platform than they do with the platform itself. Photo by Ken Tomita from Pexels About Greg Fowler With over 18 years in the sales industry from Title to Tech, Greg Fowler works closely with his partners to help grow their businesses by leveraging the most cutting edge technology and digital marketing solutions from around the world. Greg has become one of the foremost experts in real estate tech, tools, and trends. His dedication to constant education and research has enabled him to help countless partners across the country become top producers and accelerate their overall growth in real estate to the highest levels. Ambitious, passionate, and loyal, Greg has left an indelible mark on the industry and won over many fans and clients impressed by his online marketing knowledge, energy, and professionalism. Throughout his childhood, Greg lived all over the world as his father is a software engineer who frequently got recruited and promoted. Prior to Colorado Springs, Greg has lived in Washington State, England, and Connecticut. When he is not working he enjoys spending time with his beautiful wife, family, and close friends. Some of his hobbies include fitness, hiking, discovering new exciting restaurants, traveling the world, reading, and watching movies. He looks forward to continually growing, learning, and striving to become better at everything in his life. Quoting Aristotle, Greg values excellence in the workplace, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” How to Connect with Greg Fowler: Website: www.lionboltmedia.com/home Website: https://realestatetitans.podbean.com/ LinkedIn: www.linkedin.com/in/gregfowlerco/ www.linkedin.com/company/lionboltmedia/ www.linkedin.com/company/realestatetitans/ Facebook: www.facebook.com/LionBoltMedia/ www.facebook.com/RealEstateTitansLive/ Twitter: @gregfowlerco @LionBoltMedia Additional Resources 5-Step Guide to More Referrals The Millionaire Real Estate Investor The Miracle Morning
GREG FOWLER: The King of Social Media and Tech Shares How to Shake Up Your Social Strategy!
Greg Fowler is one of the foremost experts in all things Real Estate tech. He also hosts the nationally syndicated show Real Estate Titans where he interviews a high profile real estate agent weekly and brings a ton of value to the real estate space. His technology company Lion Bolt Media is changing the way agents use social media in a crazy way and is something you definitely want to check out. Listen to him school the HOMEgirls on all things social media and tech, you'll learn a ton here! Follow Greg Real Estate Titans Lion Bolt Media Follow the HOMEgirls on Facebook Follow the HOMEgirls on Instagram Follow Angela Follow Jessica Follow Kristen Follow Lyndsie
Episode #129 Use Technology to Make the Best of This Moment with Greg Fowler
The HyperFast Agent Podcast
During this episode of the HyperFast Agent Podcast, host Dan Lesniak speaks with Greg Fowler, an expert in digital marketing for real estate agents. Greg shares how you can leverage technology to make the most of this moment in time, while also utilizing automation and content creation to reach a captive audience. Episode Highlights: During this moment, professionals are being forced to focus on the digital aspects of leveraging and automation. You currently have a captive audience because everyone is at home. Getting your brand in front of the right people at the right time has always been important. There are more eyeballs right now on your content. Look for the opportunities. If you have the budget, double down on ad spend. You should be doing video and engaging with your audience. You need to have a nerve-striking message that speaks to your audience. Greg speaks about natural selection as it relates to targeting your audience. Have brainstorming sessions and understand who you are, and who you represent in the market as you come up with your message. Bring a copywriter in. Look for a real estate specific copywriter to help you craft your message. Ask yourself how you can get better exposure to the demographic that knows, likes, and trusts you. You need a call to action both in person and in digital environments. Figure out the best and highest use of your time. You'll eventually realize that you need to hire people and automate systems to free up your time if you want to grow your business. Organic posting will give you reach and engagement. It will cost you nothing but time. If you're in a place where you're spending 10k-30k in ad spend, look at what you're spending and what you're generating. Look for the KPI of closed transactions. Use a lead gen system through a funnel service. Brand awareness campaigns and lead gen campaigns should be one and the same. The value you put out has to be specific to your audience, the offer, and your message. Ask what you're trying to accomplish and then build accordingly. Remember to follow up with online interactions. Dan describes the successful click funnel his team uses. Facebook leads may pick up in 3-6 months if you follow up with them. Facebook will put ads in front of people that were looking at those categories on other sites. Make it visually pleasing. Spend money on the copy, photos, and visual production. This type of marketing gives you feedback almost every day. You need to change your messaging to reflect this time. The Keri Shull Team adjusted their message by letting people know they could meet virtually. This allowed them to continue booking a high number of appointments during this time. Every action we're taking today is either building up our pipeline, or it's not. You can be in front of more people right now digitally through your organic and paid posts. Be positive and take action knowing that this is going to pass. Greg provides answers to the HyperFast round. 3 Key Points: Now is a great time to leverage digital content and automation. Engaging your audience starts with having a nerve-striking message. Ask what you’re trying to accomplish and build accordingly. Consider funnels and automation series that can help you capture leads. Resources Mentioned: Learn more about Hyperfast Academy; HyperFast Inner Circle; HyperFast Portal Dan Lesniak bio, Facebook, Twitter Greg Fowler LinkedIn Perfect Audience Lion Bolt Media website, Facebook page Real Estate Titans Podcast, Facebook page Active Campaign
Stacy Fowler's Tourette Syndrome was so severe and her tics so distracting to her peers that she had to attend high school via a webcam. Despite being on 11 very strong pharmaceutical drugs, her tics persisted, and even got worse. Stacy and her dad Greg join us today to discuss her miraculous recovery after she started using cannabis oil for her Tourette Syndrome. Full show notes & links to resources mentioned in the episode can be found at www.cannabishealsme.com/68 Help us get these stories out to more people! Become a Patron http://www.patreon.com/chmpodcast Rate/review us on your podcast app Tell THREE people about the show every week
#100: Real Estate Titans, the man behind the Titans, the Greg Fowler interview. Special guest host Treasure Davis! Follow us on Facebook: @RealEstateTitansLive Watch this episode on YouTube: Real Estate Titans Channel Greg Fowler on Instagram: @gregfowlerco Episode Insights: "We are what we repeatedly do. Excellence then is not an act but a habit." Charity: JDRF https://www.jdrf.org Books: Talent is overrated. Geoff Colvin https://www.amazon.com/Talent-Overrated-Separates-World-Class-Performers/dp/1591842948 Think and Grow Rich. Napoleon Hill https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 When to Jump. Mike Lewis https://www.amazon.com/When-Jump-Have-Isnt-Life-ebook/dp/B072V1BWFK The 10X Rule. Grant Cardone https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603 How to Win Friends and Influence People. Dale Carnegie https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 The 7 Habits of Highly Effective People. Stephen R. Covey https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 Podcast: The Tim Ferriss Show https://tim.blog/podcast/ The Joe Rogan Experience http://podcasts.joerogan.net TedTalks https://www.ted.com/talks Influencers: Zig Ziglar https://www.ziglar.com Tony Robbins https://www.tonyrobbins.com Tom Ferry https://www.tomferry.com Brian Buffini https://www.buffiniandcompany.com Gary Vaynerchuk https://www.garyvaynerchuk.com
Imagine being in charge of Jake's life on the road. This is the guy who's done just that for the last 13 years! God Love Greg Fowler. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com