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Andrea Volpini

8 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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How Web Stories Can Drive Massive Traffic to Your Site – Andrea Volpini

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini. In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

38mins

3 Mar 2021

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Episodio 6: Andrea Volpini

10 DOMANDE A

La gestione di un talento nel tennis dall'adolescenza ai massimi livelli

56mins

17 Feb 2021

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Andrea Volpini

Content Strategy Insights

Andrea Volpini creates products that help search engines and other computers find your web content. Adding semantic meaning to your content helps artificial intelligence agents and other computers understand how your information relates to other content on the web. Revealing these relationships helps both computers and the human users who rely on them find and use your content. https://ellessmedia.com/csi/andrea-volpini/

30mins

19 Aug 2020

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Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard)

With Jason Barnard...

Andrea Volpini with Jason BarnardAndrea Volpini talks with Jason Barnard about Google's reaction to the link tax.Google formalised its reaction to the Link Tax on 23rd September. I was a bit confused. Luckily Andrea Volpini has already figured it out and gives me the rundown / lowdown on the EU copyright Directive, Google’s reaction to it and the practicalities for publishers… Google News publishers are opted in by default, other publishers are opted out by default. Search Console gives publishers he means to control this. Schema markup is the solution if you want to opt-in and yet keep your rich results. Could this perhaps even be an opportunity to take control of our content? Brilliant !

13mins

28 Sep 2019

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Dancing With Google (Andrea Volpini with Jason Barnard)

With Jason Barnard...

Andrea Volpini with Jason Barnard at BrightonSEO April 2019Andrea Volpini talks with Jason Barnard about dancing with Google.Andrea Volpini describes a dance between machines and humans that means much of what we see is really a semi-automated approach to SEO. Absolutely brilliant insights. Brilliant enough to stop me talking too much, for once :) A cycle of a machine and humans correcting, stimulating and teaching each other. Never forget that everything comes down to two humans communicating and the machine is simply a go-between. Then we go onto agentive technology, so I now understand what the term means. And Andrea shares his research into having a machine finding new search terms and intent through an agentive dance. We both agree that machine learning applied to SEO is a fantastic area, and that Andrea knows a lot more than I do. Semantic text similarity, RNN networks… what is he talking about?

12mins

13 Aug 2019

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The Semantic Web from 2000 to 2019, and Beyond (Andrea Volpini with Jason Barnard)

With Jason Barnard...

Andrea Volpini with Jason Barnard at TakeItOffline Brighton 2019Andrea Volpini talks with Jason Barnard about the semantic web from 2000 to 2019, and beyond. This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, AI, machines… Andrea started working on semantic web technologies back in 2000 – so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient :) I then get unreasonably excited at the mention of Tim Berners Lee and his web of meanings. I find out that AI is hungry for data (as opposed to angry with data, as I had understood after a few beers the previous evening). Building a knowledge graph is a way to transfer the knowledge you have in a specific domain to the world, and in that sense it is much like a webpage. Andrea foolishly mentions the move from Mobile-first to Data first… so I push him to look into the future, and he brilliantly comes up with a lovely concept of Solidarity first and ‘the web of solidarity’, which sounds really cool to me. We finish off with a chat about DBpedia Bus, Norvig, Chomsky … and the possibility of telepathy further down the line! Semantic Web

22mins

30 Apr 2019

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Thinking beyond meta fields. Modern SEO with WordLift's Andrea Volpini

Press This WordPress Community Podcast

If your knowledge of SEO is semantic HTML and meta fields, you're missing out. Creating sites as a builder or managing a site as an operator requires you to keep up with the latest techniques in SEO. SEO is changing though and old-school SEO techniques are still rife within the WordPress community. Join us for this episode of PressThis as we interview Andrea Volpini of WordLift as he discusses how the next generation of web developers are helping their sites win in SEO. WordLift is an AI powered SEO tool, so Andrea is well positioned to talk to you about how SEO has changed and what you can do to stay ahead. If your answer to SEO is to add meta fields to the site you build, you need to listen to this episode of PressThis!

32mins

2 Oct 2018

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Thinking beyond meta fields. Modern SEO with WordLift's Andrea Volpini

Press This WordPress Community Podcast

If your knowledge of SEO is semantic HTML and meta fields, you're missing out. Creating sites as a builder or managing a site as an operator requires you to keep up with the latest techniques in SEO. SEO is changing though and old-school SEO techniques are still rife within the WordPress community. Join us for this episode of PressThis as we interview Andrea Volpini of WordLift as he discusses how the next generation of web developers are helping their sites win in SEO. WordLift is an AI powered SEO tool, so Andrea is well positioned to talk to you about how SEO has changed and what you can do to stay ahead. If your answer to SEO is to add meta fields to the site you build, you need to listen to this episode of PressThis!

32mins

2 Oct 2018