Candice Carlton

In this episode, John sits down with Megan Carpenter and Candice Carlton from FiComm to discuss their marketing mantra “New Skool,” which is helping leaders become authentic in their approach. They also discuss how to market to different audiences in this new age, and how to incorporate new methods to reach those target groups. About FiComm FiComm is an industry leader in the marketing space when it comes to Registered Investment Advisors and Broker-Dealers. They are helping create change through their marketing strategies. Company website: https://www.ficommpartners.com/ https://www.linkedin.com/in/meganficomm/ https://www.linkedin.com/in/candicecarlton/ Key Moments (2:16) - What FiComm is and how they serve clients.  (3:42) - What does leading with authenticity mean? (7:07) - Common concerns among advisors when learning to be authentic. (12:35) - Where advisors need to show up in their leadership. (24:09) - Not all marketing strategies reach clients equally. (26:46) - Metrics to keep an eye on when it comes to marketing. (29:55) - An explanation of the “New Skool” podcast and what the show is about. (34:31) - Predictions for marketing for financial advisors in 2021. (38:07) - Tips for consumers looking for a new financial advisor. Contact Retirement Inside Out: Email: tom.lamendola@figmarketing.com Phone: 800-527-1155 Web: figmarketing.com

Candice Carlton, is the SVP of advisor education at FiComm Partners. She is responsible for developing the strategy and execution of programs and workshops that help advisors develop their own strategic marketing campaigns, initiatives, videos and podcasts. Candice also co-hosts the New Skool podcast with […] The post Candice Carlton On Using Video to Set Yourself Apart appeared first on Becoming Referable.

We’re excited to have Candice Carlton, a digital marketing expert, on the show today to talk about her upcoming #XYPNLIVE(ish) Post-Con, a workshop titled: A Blueprint for Kickass Video. Candice is a pioneer of video in this industry and has begun to share her passion for it with other advisors. Today, you’ll hear Candice talk about how advisors use video as a way to effectively communicate with their prospective clients, as well as their ongoing clients. She discusses how pivoting to video communication can help advisors establish deep credibility, save time, and expand their reach. Candice talks a lot about how video is all about authenticity, not the gear. If you’re interested in how to incorporate video into your practice and learn it in a workshop fashion at a steeply discounted price, then you’ll want to attend her Post-Con, and tune into today’s episode. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/273

Candice Carlton is the glamorous and wise creator and host of the podcast Cubical Revolution, the founder of C Squared Consulting and also a coach. On her podcast she interviews people who have left high performing jobs in the corporate world to follow the signs and feelings to do something different and something bigger.  On this episode she shares her wisdom on how to hear your inner voice, how to define success on your own terms, and how to create a life path that truly brings you joy.

When I started 42Yogis, I wasn't being authentically me. I was afraid. I was fearful. Being true to my authentic self changed my entire business.Today I'm talking to Candice Carlton about authentic marketing, and how to get started being your authentic self, even if you're terrified. Candice is a speaker, blogger, yoga teacher, and business coach, who is passionate about helping entrepreneurs put their true self out there. To help you get the most out of today's episode, you can download the workbook by texting BIZSHOW1 to 44222, or by going to http://www.ysmay.com/bizshow1 --- Send in a voice message: https://anchor.fm/that-podcast-ysmay-hosts/message Support this podcast: https://anchor.fm/that-podcast-ysmay-hosts/support