Maureen Andersen's guest appearances

Maureen Andersen

Dave Wakeman's The Business of Fun Podcast

The Business of Meetings

Unobstructed

Dave Wakeman

Jesse Cole

Chris Grosse

Aubrey Bergauer

John Ruhlin

Jayson Gaignard

Paul Jarvis

Mike Michalowicz

Darren Rovell

Peter Shankman

Joel Block

Chris Krimitsos

Michael Hughes

Joey Coleman

Terry Brock

OwlTail

We are excited to be speaking to a rockstar in the ticketing industry today! Maureen Andersen, the CEO of INTIX (International Ticketing Association), is joining us! Maureen has done everything imaginable within the ticketing industry and is very well-known and respected for her insight and perspective. In this episode, Maureen shares her story and explains what it takes to ensure that the show goes on, no matter what. She also discusses the impact of COVID on live entertainment and shares her optimism and hopes for what’s to come. We hope you enjoy our conversation with her! Maureen Andersen’s bio: Maureen Andersen, as President &amp; CEO of the International Ticketing Association (INTIX), has clear goals:  Growing multi-national membership; delivering ongoing superior learning and professional development opportunities to members and the industry; developing and nurturing strategic relationships; increasing the INTIX brand recognition; and executing the Board of Director’s strategic plan. She is deeply committed to advancing the work and the professionalism of fan and patron engagement through ticketing, marketing, and customer service innovations and best practices. Maureen brings a wealth of ticketing and live entertainment experience to INTIX, having worked with organizations as diverse and extensive as AudienceView, BroadwaySF, Paciolan, and The Denver Center for the Performing Arts. Maureen is a frequent speaker at industry conferences, seminars, and workshops and has multiple published articles on industry issues.  She is the recipient of several high-profile awards from INTIX, FutureTix, VenuesNow, and Northeastern Junior College.   Show biz From the age of nine, Maureen knew that she wanted to be in the world of live entertainment and show business. Growing up, she played in bands, sang in choirs, and acted in theater productions.  Where it all started In her junior year in college, Maureen was put into the box office of the university’s theatre for a work-study program because she could type. That was where it all started. She realized that she would manage to support herself with a career in ticketing because she had the head for it, learned quickly, and understood what she needed to do. The Denver Center for the Performing Arts Maureen spent 23 years working at the Denver Center for the Performing Arts. She got to sit in all the chairs, from ticket agent to answering the telephones to the subscription department up to becoming Director of Ticketing and Treasurer.  Very little time off Working in the ticketing business has been a bit like running away with the circus for Maureen because she is always busy, gets no weekends, and has very little time off. A horror story Maureen experienced a real-life horror story when a man had a heart attack and dropped dead in the sound lock (the two doors between the lobby and the theater). People approached her in the ticket office afterward, asking if they could move into his seats. Chaos and stress Every day in the theater is a little chaotic and stressful because you have to change in the middle of it, go and meet the public, and then go to what is considered the live moment. Maureen Andersen’s transition to taking the lead at INTIX Maureen went from working at the Denver Center to working at a series of ticketing providers. Then, she got recruited by INTIX when they were searching for a CEO. She feels that after sitting in all the chairs and doing ticketing for pretty much everything, she brings something unique to INTIX.  COVID When the coronavirus pandemic happened, Maureen faced a crisis due to all the uncertainty and not knowing what to do when most of the people she served, from vendors to members to people, were forced to shut down and leave their jobs.  Maureen Andersen’s epiphany Maureen realized that she needed to be authentic and place herself in other people’s shoes to understand what they needed and how she could help them. What came to her was that they needed a place to talk, commiserate, and deal with what was going on. She also realized that she and her team were a lot stronger, smarter, and more nimble, skilled, and resilient than she thought.  Un-gating Maureen saw that people needed a community and a way to process what was happening to them. Along with her board of directors and staff, Maureen decided to un-gate parts of INTIX, which is a membership organization, and let people get involved at a deeper level to make sure that everyone remained connected. Learning Everyone in the industry started learning from each other because there was no playbook. Broadway Broadway is due to start the rolling process of re-opening in mid-September. Maureen thinks that people will have to wear masks to Broadway shows and continue wearing them well into the runs of the shows.  Travel Most Americans do not like being told what to do. So, Maureen feels that we will most likely see a similar mish-mash dynamic to that with masking and vaccinations when it gets to whether or not the borders will open and whether or not people will be allowed to travel.  The live-streaming component Maureen believes that the live-streaming component, as well as the repackaging, value-adding, and upselling that occur due to live-streaming, are all here to stay.  Live-stream theaters Many theaters are going through renovations right now. They are building live-streaming infrastructures inside the theaters to make sure that they can live-stream. A recent UK survey A recent UK survey revealed that 92% of all musicians believe that live-streaming concerts and repackaging them to sell afterward will become part of their revenue streams in the future. Adapting Even though people will have to adapt to the new technologies for theater productions, Maureen feels that they will be happy to do so. Early 2022 Maureen predicts that in early 2022, we will have a glut of entertainment and event options available. The various options will all happen simultaneously, which could cause some issues with filling the audiences over time.  Maureen Andersen: Exciting times are coming! All the vendors and providers who use this time of isolation to fix their existing products and create new ones are set for success when the theaters reopen. Maureen thinks all of that will lead to an exciting renaissance of the new songs, musicals, dances, and operas that are coming out.   Customer experience When the theaters reopen, the big productions will most likely capitalize on the initial demand. However, Maureen is hopeful that things will settle down into a more reasonable pricing structure for live performances, and theaters will start to partner with their customers once the initial bubble has gone up and out.  January 2022 From January 18th to the 21st of next year, Maureen and INTIX will be appearing, live and in-person, at the Rosen Shingle Creek Resort in Orlando, Florida. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Maureen Andersen On LinkedIn

We are excited to be speaking to a rockstar in the ticketing industry today! Maureen Andersen, the CEO of INTIX (International Ticketing Association), is joining us! Maureen has done everything imaginable within the ticketing industry and is very well-known and respected for her insight and perspective. In this episode, Maureen shares her story and explains what it takes to ensure that the show goes on, no matter what. She also discusses the impact of COVID on live entertainment and shares her optimism and hopes for what’s to come. We hope you enjoy our conversation with her! Maureen Andersen’s bio: Maureen Andersen, as President &amp; CEO of the International Ticketing Association (INTIX), has clear goals:  Growing multi-national membership; delivering ongoing superior learning and professional development opportunities to members and the industry; developing and nurturing strategic relationships; increasing the INTIX brand recognition; and executing the Board of Director’s strategic plan. She is deeply committed to advancing the work and the professionalism of fan and patron engagement through ticketing, marketing, and customer service innovations and best practices. Maureen brings a wealth of ticketing and live entertainment experience to INTIX, having worked with organizations as diverse and extensive as AudienceView, BroadwaySF, Paciolan, and The Denver Center for the Performing Arts. Maureen is a frequent speaker at industry conferences, seminars, and workshops and has multiple published articles on industry issues.  She is the recipient of several high-profile awards from INTIX, FutureTix, VenuesNow, and Northeastern Junior College.   Show biz From the age of nine, Maureen knew that she wanted to be in the world of live entertainment and show business. Growing up, she played in bands, sang in choirs, and acted in theater productions.  Where it all started In her junior year in college, Maureen was put into the box office of the university’s theatre for a work-study program because she could type. That was where it all started. She realized that she would manage to support herself with a career in ticketing because she had the head for it, learned quickly, and understood what she needed to do. The Denver Center for the Performing Arts Maureen spent 23 years working at the Denver Center for the Performing Arts. She got to sit in all the chairs, from ticket agent to answering the telephones to the subscription department up to becoming Director of Ticketing and Treasurer.  Very little time off Working in the ticketing business has been a bit like running away with the circus for Maureen because she is always busy, gets no weekends, and has very little time off. A horror story Maureen experienced a real-life horror story when a man had a heart attack and dropped dead in the sound lock (the two doors between the lobby and the theater). People approached her in the ticket office afterward, asking if they could move into his seats. Chaos and stress Every day in the theater is a little chaotic and stressful because you have to change in the middle of it, go and meet the public, and then go to what is considered the live moment. Maureen Andersen’s transition to taking the lead at INTIX Maureen went from working at the Denver Center to working at a series of ticketing providers. Then, she got recruited by INTIX when they were searching for a CEO. She feels that after sitting in all the chairs and doing ticketing for pretty much everything, she brings something unique to INTIX.  COVID When the coronavirus pandemic happened, Maureen faced a crisis due to all the uncertainty and not knowing what to do when most of the people she served, from vendors to members to people, were forced to shut down and leave their jobs.  Maureen Andersen’s epiphany Maureen realized that she needed to be authentic and place herself in other people’s shoes to understand what they needed and how she could help them. What came to her was that they needed a place to talk, commiserate, and deal with what was going on. She also realized that she and her team were a lot stronger, smarter, and more nimble, skilled, and resilient than she thought.  Un-gating Maureen saw that people needed a community and a way to process what was happening to them. Along with her board of directors and staff, Maureen decided to un-gate parts of INTIX, which is a membership organization, and let people get involved at a deeper level to make sure that everyone remained connected. Learning Everyone in the industry started learning from each other because there was no playbook. Broadway Broadway is due to start the rolling process of re-opening in mid-September. Maureen thinks that people will have to wear masks to Broadway shows and continue wearing them well into the runs of the shows.  Travel Most Americans do not like being told what to do. So, Maureen feels that we will most likely see a similar mish-mash dynamic to that with masking and vaccinations when it gets to whether or not the borders will open and whether or not people will be allowed to travel.  The live-streaming component Maureen believes that the live-streaming component, as well as the repackaging, value-adding, and upselling that occur due to live-streaming, are all here to stay.  Live-stream theaters Many theaters are going through renovations right now. They are building live-streaming infrastructures inside the theaters to make sure that they can live-stream. A recent UK survey A recent UK survey revealed that 92% of all musicians believe that live-streaming concerts and repackaging them to sell afterward will become part of their revenue streams in the future. Adapting Even though people will have to adapt to the new technologies for theater productions, Maureen feels that they will be happy to do so. Early 2022 Maureen predicts that in early 2022, we will have a glut of entertainment and event options available. The various options will all happen simultaneously, which could cause some issues with filling the audiences over time.  Maureen Andersen: Exciting times are coming! All the vendors and providers who use this time of isolation to fix their existing products and create new ones are set for success when the theaters reopen. Maureen thinks all of that will lead to an exciting renaissance of the new songs, musicals, dances, and operas that are coming out.   Customer experience When the theaters reopen, the big productions will most likely capitalize on the initial demand. However, Maureen is hopeful that things will settle down into a more reasonable pricing structure for live performances, and theaters will start to partner with their customers once the initial bubble has gone up and out.  January 2022 From January 18th to the 21st of next year, Maureen and INTIX will be appearing, live and in-person, at the Rosen Shingle Creek Resort in Orlando, Florida. Connect with Eric On <a href="https://www.linkedin.com/in/ericrozenberg/" rel="noopener nofollow" target="_blank">LinkedIn</a> On <a href="https://www.facebook.com/eventbusinessformula/" rel="noopener nofollow" target="_blank">Facebook</a> On <a href="https://instagram.com/ericrozenberg" rel="noopener nofollow" target="_blank">Instagram</a> On <a href="https://eventbusinessformula.com/" rel="noopener nofollow" target="_blank">Website</a> Connect with Maureen Andersen On <a href="https://www.linkedin.com/in/maureen-andersen-373a213/" rel="noopener nofollow" target="_blank">LinkedIn</a>

67: An Exciting Renaissance is Coming! With Maureen Andersen

Maureen Andersen, President &amp; CEO of the International Ticketing Association (INTIX), joined Mike Evenson on episode 31 of the Unobstructed podcast. Maureen is an industry veteran, voice of calm and mentor to so many ticketing professionals.  They discussed the role that ticketing professionals have played during the chaos at the start of the pandemic and how their responsibilities have grown and shifted, the courses that should be required if a bachelor’s degree in ticketing was created, a preview of this year's INTIX Live! Digital Conference &amp; Exhibition and much more! Quick links:  2021 INTIX Live! Digital Conference registration @intixassoc on Twitter   Maureen Andersen on LinkedIn  AudienceView is a proud Platinum Sponsor of the 2021 INTIX Live! Digital Conference &amp; Exhibition. Please visit our booth in the virtual exhibit hall to learn more about our software solutions, audience growth strategies and client communities that are used by thousands of live entertainment organizations across the world. We invite you to join us for TheaterMania's TriviaMania Happy Hour from 5:00 - 6:00 PM on Wednesday, January 27 in the Social Hour Room. Members of the winning trivia team will earn bragging rights and an Amazon gift card. We also encourage you to attend Kara Parkinson’s education session – The Patrons’ Perspective: An Overview of Buying Behavior and a Timeline to Return to Theaters – at 2:00 PM on Thursday, January 28.

Maureen Andersen, President &amp; CEO of the International Ticketing Association (INTIX), joined Mike Evenson on episode 31 of the Unobstructed podcast. Maureen is an industry veteran, voice of calm and mentor to so many ticketing professionals.  They discussed the role that ticketing professionals have played during the chaos at the start of the pandemic and how their responsibilities have grown and shifted, the courses that should be required if a bachelor’s degree in ticketing was created, a preview of this year's INTIX Live! Digital Conference &amp; Exhibition and much more! Quick links: <ul> <li><a href="https://t.co/TxCW7YEZZw?amp=1" rel="nofollow" target="_blank">2021 INTIX Live! Digital Conference registration</a></li> <li><a href="https://twitter.com/intixassoc" rel="nofollow" target="_blank">@intixassoc on Twitter </a></li> <li><a href="https://www.linkedin.com/in/maureen-andersen-373a213/" rel="nofollow" target="_blank"> Maureen Andersen on LinkedIn</a></li> </ul> AudienceView is a proud Platinum Sponsor of the 2021 INTIX Live! Digital Conference &amp; Exhibition. Please visit our booth in the virtual exhibit hall to learn more about our software solutions, audience growth strategies and client communities that are used by thousands of live entertainment organizations across the world. We invite you to join us for TheaterMania's TriviaMania Happy Hour from 5:00 - 6:00 PM on Wednesday, January 27 in the Social Hour Room. Members of the winning trivia team will earn bragging rights and an Amazon gift card. We also encourage you to attend Kara Parkinson’s education session – The Patrons’ Perspective: An Overview of Buying Behavior and a Timeline to Return to Theaters – at 2:00 PM on Thursday, January 28.

EP 31:  INTIX Live! with Maureen Andersen

This episode is brought to you by Booking Protect: The Global Leader In Refund Protection.  Any booking! Any sector! Any where!  Booking Protect has you covered.  To find out why some of the biggest names in the world work with Booking Protect, visit them at www.bookingprotect.com My guest today is Maureen Andersen from INTIX.  Maureen came on the podcast to discuss all things ticketing and we covered a great deal including her advocacy for the profession, the magic of the live experience, the power to make change, and marketing.  We also talked about the upcoming INTIX conference in Texas and a whole lot more.  Maureen is a big social media fan so she said you can connect with her all over the place. Find Maureen on Twitter. Maureen is on LinkedIn. Visit me on my website www.davewakeman.com and if you want to get my weekly newsletter for free about marketing, strategy, and value, send me an email at dave@davewakeman.com with the subject line: newsletter. 

This episode is brought to you by Booking Protect: The Global Leader In Refund Protection.  Any booking! Any sector! Any where!  Booking Protect has you covered.  To find out why some of the biggest names in the world work with Booking Protect, visit them at <a href="http://www.bookingprotect.com" rel="nofollow" target="_blank">www.bookingprotect.com</a> My guest today is Maureen Andersen from INTIX.  Maureen came on the podcast to discuss all things ticketing and we covered a great deal including her advocacy for the profession, the magic of the live experience, the power to make change, and marketing.  We also talked about the upcoming <a href="http://www.intix.org" rel="nofollow" target="_blank">INTIX conference</a> in Texas and a whole lot more.  Maureen is a big social media fan so she said you can connect with her all over the place. Find Maureen on <a href="https://twitter.com/SmokeyHolden" rel="nofollow" target="_blank">Twitter</a>. Maureen is on <a href="https://www.linkedin.com/in/maureen-andersen-373a213/" rel="nofollow" target="_blank">LinkedIn</a>. Visit me on my website <a href="http://www.davewakeman.com" rel="nofollow" target="_blank">www.davewakeman.com</a> and if you want to get my weekly newsletter for free about marketing, strategy, and value, send me an email at <a href="mailto:dave@davewakeman.com">dave@davewakeman.com</a> with the subject line: newsletter.

Episode 40: Maureen Andersen