Phil Barden

8 Podcast Episodes

Phil Barden - MD, Decode Marketing Ltd., Author of 'Decoded: The Science of Why We Buy'

Phil Barden - MD, Decode Marketing Ltd., Author of 'Decoded: The Science of Why We Buy'

Phil Barden is an author, speaker and consultant in the field of marketing, innovation and customer experience. He has o... Read more

17 Jan 2023

1hr 6mins

412 Decoded by Phil Barden

412 Decoded by Phil Barden

Decoded: The Science Behind Why We Buy by Phil Barden About the Book: A groundbreaking exploration of purchasing behavio... Read more

2 Dec 2022

1hr 24mins

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Phil Barden on The Six Sells Podcast

Phil Barden on The Six Sells Podcast

Phil Barden is the author of the book Decoded, The Science Behind Why We Buy, and the MD of Decode Marketing, a company ... Read more

29 Sep 2022

50mins

Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy

Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy

In this episode, Phil Barden, author of the book Decoded - the science behind why we buy,  discusses brand strategy, goa... Read more

23 Apr 2021

44mins

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#076 Decoded: The Science Behind Why We Buy | Phil Barden

#076 Decoded: The Science Behind Why We Buy | Phil Barden

A conversation about the science why we buy to inspire businesses. Phil Barden, MD of DECODE marketing ltd. Author of '... Read more

13 Jan 2021

51mins

Phil Barden - The science behind why we buy

Phil Barden - The science behind why we buy

We talk about:HeuristicsThinking fast & slow by Danial Kahneman: bookPhil's book: Decoded, the science behind why we... Read more

16 Mar 2020

49mins

32: Phil Barden

32: Phil Barden

This week we’ve muscled past the marketing mafia to shakedown the Don of decision science; Phil Barden. His client-side ... Read more

6 Mar 2020

1hr 7mins

Customer service and customer loyalty can be improved by using decision science - Interview with Phil Barden

Customer service and customer loyalty can be improved by using decision science - Interview with Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of 'Decoded. The Science Behind Why We Buy'... Read more

19 Jan 2020

34mins

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