Want to know how to create valuable, relevant and compelling content to attract and engage your audience even more on a consistent and strategic basis? In this episode, we chat with Content Marketing superstar Joe Pulizzi.Joe is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI) and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states in America and His latest book is The Will to Die, his debut novel. So in this episode we've lots to chat about.

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.

All that, plus the Flava of the Week about the benefits that can come when we also use content marketing for internal audiences.

Watch this episode and the entire first season of The Resilience Journey on demand here.

Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:

1.  How marketers can cut through clutter with their content.
2. Strategies on how to build an audience in a recessionary environment.
3. What subscriber channels make the most sense to drive revenue. 

Joe Pulizzi Links:

Joe Pulizzi's Website: https://www.joepulizzi.com/

Joe Pulizzi's books on Amazon: https://amzn.to/2Z3LMUl

Corona Marketing [Free Ebook]: https://www.joepulizzi.com/corona-marketing/

Reference Links for Neal Schaffer:

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Joe Pulizzi ~ Author of Killing Marketing, Content Inc. 

~ Current Series ~100 Interviews with 100 Major Influencers

Today, we have the man who is known as the "Godfather of Content Marketing", Joe Pulizzi on our show!  Joe started Content Marketing Institute back in 2007 and later started Chief Content Officer Magazine and Content Marketing World. These have become the leading education and training organizations for content marketing as well as the largest in-person content marketing event in the world. There are few people in the content marketing field that haven’t heard about Joe and today we get to pick his mind for almost an hour.

​

Joe will share with us what it is like after selling his business that he built for nine years. We talk about why it might be a bad idea to fall in love with your products and services. Joe shares about how he would build a community in today's world, and some practical tips about being a major influencer.

​

02:00: Joe’s Taking His First Vacation Completely Offline

02:41: Joe On Balancing His Life Never Taking Time Offline for 10 Years

06:47: How Joe Became the Godfather of Content Marketing

15:56: Should You Fall in Love With Your Products/Services?

20:54: Building a Community in Today’s World

23:58: The Future of Content Marketing

33:22: Changing From the Idea of an Office Space Business to a Location-Independent Business

35:53: 6-Figure Mentality vs. 7-Figure Mentality

38:06: Joe on Hitting Monetary Goals

41:40: Life After Selling a 9-Year Business

​

​

Contact Info:

http://www.joepulizzi.com/

Twitter: @joepulizzi

“Media companies have been doing this for 200 years. They focus on building one property on one content platform they do it really well. They build an audience, and then they diversify.” Joe Pulizzi

Website:

https://www.thebusinessmethod.com/joe-pulizzi

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2

Google Podcasts:

https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D

Spotify:

https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

• The blurring of brands and media companies in the post-internet era
• Finding “riches in niches” by identifying your audience and solving their problems
• Different ways of monetizing an audience beyond selling more products
• Why email remains at the top of the subscriber connection hierarchy

1. A business book you recommend? Think and Grow Rich by Napoleon Hill (1937) and Principles by Ray Dalio (2017)
2. Person to follow on social media or digital media? Jack Butcher @jackbutcher
3. One on one dinner with a living person? Billy Joel

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.

The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.

Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.

So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.

In today's episode we explore:

• Joe's tips on how to keep inspired and creative
• Characteristics of great content marketers
• The unusual but highly effective way that Joe decided to market his first fiction novel
• The content marketing trend that Joe is most excited about

I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.

CONNECT WITH JOE:

• https://www.joepulizzi.com/
• https://twitter.com/joepulizzi
• Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
• Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://twitter.com/sitevisibility
• grow@sitevisibility.com

CONNECT WITH SCOTT:

• https://www.linkedin.com/in/scottcolenutt/
• scott.colenutt@sitevisibility.com

See you next week!

See acast.com/privacy for privacy and opt-out information.

Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails" (for the 2nd time)!

Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to talk about Tito's Vodka and his new ebook Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi-corona-marketing

There's no need to sugarcoat it: things looks grim. The COVID-19 Coronavirus pandemic has exacted a brutal price in lives, public health and global economic activity, and there's little respite in sight.

But with a likely recession setting in, those of us fortunate enough to still have jobs in marketing and communications are looking for ways to do more with less.

Enter Joe Pulizzi. In the midst of the last recession, his fledgling company changed marketing forever, rebranding the notion of "Content Marketing" and forging a media empire. From the ashes of the Great Recession, he raised the Content Marketing Institute, three best-selling books and “This Old Marketing” the Podcast.

In this edition of Lead Balloon, Pulizzi shares his tale, as well as advice for communications professionals hoping to weather the storm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi

Today's episode is sponsored by Literati. Visit https://literati.com/probooknerds for 25% off your first two orders.

On today's episode, Adam sits down with Joe Pulizzi to discuss his debut novel The Will To Die. Joe is an icon in the world of Marketing and someone we've long known about as the creator of the Content Marketing Institute and Content Marketing World and so getting to sit down with him was an honor. Adam and Joe discuss they're Northeast Ohio roots, connecting content marketing to writing, and his unique background working in funeral homes. This was such a blast to record. 

Recording Note: This was recorded back in February before Covid-19 created a need for social distancing.

Learn more about your ad choices. Visit megaphone.fm/adchoices