Gai Le Roy

On this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity. https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/

Sean Aylmer speaks with Gai Le Roy, CEO of the Interactive Advertising Bureau Australia, about the huge growth in online advertising in recent years.Support the show: https://fearandgreed.com.au/all-episodes

What does the TV landscape look like now that Married at First Sight is finally over? Can Ten win back some audience share? Can Pedestrian maintain its voice with the founders exiting? Will WPP be able to reach gender parity by 2021? What's going on at Domain? All these questions and more are discussed and [...] The post Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB's Gai Le Roy appeared first on Mumbrella.

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis, cross media strategy and ad effectiveness research. // Find out more about the work of IAB Australia // Learn how Kantar’s Media and Digital team can help your brand

Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.

Gai Le Roy is the IAB Director of Research and one of the most respected measurement experts in the nation. She runs us through the way digital measurement works: From tagging to panels and sample sizes to cross-device methodologies. There is a lot of work that goes into advanced and accurate digital audience measurement.

Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC  Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports.  They get into the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital, what they can tell us about the future direction of online advertising and how the entire Australian market is moving to being digital.

IAB CEO Vijay Solanki and Director of Research Gai Le Roy introduce the conference and give a snapshot of the state of digital audio advertising in Australia.