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Gai Le Roy Podcasts

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7 of The Best Podcast Episodes for Gai Le Roy. A collection of podcasts episodes with or about Gai Le Roy, often where they are interviewed.

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7 of The Best Podcast Episodes for Gai Le Roy. A collection of podcasts episodes with or about Gai Le Roy, often where they are interviewed.

Updated daily with the latest episodes

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S1E20: Bonus content - extended interview with Gai Le Roy

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Sean Aylmer speaks with Gai Le Roy, CEO of the Interactive Advertising Bureau Australia, about the huge growth in online advertising in recent years.

Support the show: https://fearandgreed.com.au/all-episodes

Jun 09 2020 · 13mins
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Mumbrellacast: Life After MAFS, Pedestrian Founders Depart, Plus IAB's Gai Le Roy

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What does the TV landscape look like now that Married at First Sight is finally over? Can Ten win back some audience share? Can Pedestrian maintain its voice with the founders exiting? Will WPP be able to reach gender parity by 2021? What's going on at Domain? All these questions and more are discussed and [...]

The post Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB's Gai Le Roy appeared first on Mumbrella.

Apr 11 2019 · 41mins

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Podcast: The future of measurement with Gai Le Roy from IAB Australia

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Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis, cross media strategy and ad effectiveness research.

// Find out more about the work of IAB Australia

// Learn how Kantar’s Media and Digital team can help your brand

Apr 02 2019 · 10mins
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Ad Effectiveness: Making your digital dollars work - Gai Le Roy and Jonas Jaanimagi

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Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.
Jan 15 2018 · 14mins

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How digital measurement works - Gai Le Roy, IAB

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Gai Le Roy is the IAB Director of Research and one of the most respected measurement experts in the nation. She runs us through the way digital measurement works: From tagging to panels and sample sizes to cross-device methodologies. There is a lot of work that goes into advanced and accurate digital audience measurement.
Jun 07 2017 · 17mins
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Digital Revenue - The mechanisms behind the figures and what it all means - IABs Gai Le Roy and Megan Brownlow from PwC

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Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC  Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports.  They get into the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital, what they can tell us about the future direction of online advertising and how the entire Australian market is moving to being digital.
May 24 2017 · 20mins
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EP. 1: Vijay Solanki & Gai Le Roy

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IAB CEO Vijay Solanki and Director of Research Gai Le Roy introduce the conference and give a snapshot of the state of digital audio advertising in Australia.
Feb 17 2017 · 29mins