Gawain Owen's guest appearances

Gawain Owen

Digiday Live

Erika Nardini

David Levy

Mike Finnegan

Kendra Scott

Emma Grede

Steve Williams

Nick Graham

Julie Hansen

Christopher Caen

Neil Vogel

David Fischer

Rob Schutz

Howard Mittman

Katherine Power

Geoff Schiller

OwlTail

A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.

<p>A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.</p>

Jellyfish’s Gawain Owen on how companies can demand transparent supply chains