Strategic Networking: What Works, What Doesn’t, and Why it Matters More Than Evert – in Just 7 Minutes with Joyce Layman
Supercharging Business Success
What You’ll Learn From This Episode: How to strategically use your network and also leverage technology for growth The importance of having a compelling brand Having the right strategy to run your businessRelated Links and Resources:I actually have three resources. The first one is a "3 Steps Success Guide to Networking" which is going to give you far more details than what I have here. I also have an "Executive Happy Hour Guide." ' And the third thing that I'm offering is I'm actually doing a 'free 5-day training' in my Private Facebook group. Go to www.Joycelayman.com and you're going to find that link on my website and it's going to take you in where you need to be.Summary:Founder, all in one business strategist, keynote speaker, and car enthusiast are just a few words that describe Joyce Layman. She's authored two books including Just Another Leap that was based on her TEDx talk, and Your Connecting Advantage: success tactics to turn life into one big connecting opportunity.Joyce has been referred to as a walking LinkedIn and Bob Burg, best-selling author of the Endless Referrals and The Go-Giver calls her the greatest networker in the world. Since 2008 Joyce has worked with various industries, solopreneurs to CEOs, and sizes of organizations to help them grow their brands and businesses through the power of relationships.Here are the highlights of this episode:2:02 Joyce’s ideal Client: My ideal clients are service-based professionals; typically, B2B and I do have a couple of B2C, but they feel like they've been shredding water with their sales and marketing efforts far too long. And so, they want to work with somebody that's got a 360 (degrees) approach, especially right now with everything that's happening with the pandemic and understanding more about social media and technology to make their life easier.2:31 Problem Joyce helps solve: I help them translate their business into an online world now. They have brick and mortar and they're always going to stay brick and mortar, but it's not being an Instagram influencer or a Facebook influencer. But it's taking what they do and it's actually using the power of relationships through social media and also through one-on-one, and get their voice out there in a bigger way. But it all goes back to crafting a clear compelling brand online, extremely important to do that first. Understanding how to strategically use their network and also leverage technology for growth.3:24 Typical symptoms that clients do before reaching out to Joyce: They've been working far too long trying to joggle too many pieces. Often the clients I worked with, they hired individual consultants or coaches to come in with different aspects on their business versus one person that can handle everything. Whether it's from think, sales, and marketing but it's from start to finish. But ultimately, they want to sell something.3:59 What are some of the common mistakes that folks make before finding Joyce and her solution: When it comes to networking especially business development, how you do business development has shifted. The three biggest mistakes I see are first of, they don't have a clear compelling brand; somebody's going to google you, they're going to google your company. If you’ll pull-up LinkedIn first in a search, that's their first experience with your company. Far too often, sales professionals and business owners are going to go hunt and network without building their brand. Second, they have no strategy so they end up wasting a lot of time at a wrong event, meeting the wrong people and you have no time to waste. Thirdly, it's not attracting connections or introductions, and when we're talking about networking, we're talking about millions of dollars, huge accounts, short in-sale cycles from months to minutes through your network.5:09 Joyce’s Valuable Free Action (VFA): This goes back to mind set, you want to make a top 10 list. The reason you want to do it,
Founder, consultant author, and car enthusiast are just a few words that describe Joyce Layman. You may find it hard to believe that Joyce is a former wallflower in the world of business networking. She's proof that how you think can be your greatest asset. She has been referred to as a walking LinkedIn and Bob Burg, best-selling author of the Endless Referrals and The Go-Giver calls her the greatest networker in the world. Since 2008 Joyce has worked with various industries, solopreneurs to CEOs, and sizes of organizations to help them grow their brands and businesses through the power of relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices
Brad and Joyce talk about her career in sales and how she learned the skill of building key relationships. They talk about the significance of Linkedin and how the buying process is in a constant state of evolution. Joyce is an expert in developing professional relationships to help businesses grow. She's developed a custom training platform to teach smart strategies and tactics for mastering today's social selling landscape.
My guest on this episode of Real Relationships is Joyce Layman, a speaker, author, business coach, connector, and strategist. She is the author of two fabulous books, Just Another Leap, and Your Connecting Advantage. According to Bob Berg, she is the ‘greatest networker in the world.’ Joyce is on the show to give us her insight on how we can make connections with people rather than simply networking. If networking hasn’t been working for you, it’s time to learn how to make connections. Listen to this episode to learn how to make real connections and quit networking so that you can develop real relationships and grow your business. How did Joyce start her business with no brand, network, or clue? Joyce Layman began her own business in 2008, probably the worst time in recent history to become an entrepreneur. She started with no brand, no network, and no clue. Although she had vast experience in outside sales, she found herself without a network. She quickly discovered that she needed to build her network and her brand to make her business successful. Joyce created a brand from scratch and developed the right relationships and the right processes to make her business grow. Listen to this episode to hear how you can create the right relationships and branding to help your business thrive. What is the purpose of networking? Oftentimes people attend networking events to strike it big and network with ‘the right’ people. But the purpose of networking is not just going to a networking event, it’s connecting and building relationships over time. Networking is really all about connecting. Once you make that connection it needs to be nurtured over time. The best results happen when you connect, not just network. When you are able to connect and build a relationship this helps individuals and businesses grow. Listen to this episode to hear how to quit networking and start building relationships. How important is branding? While it is important to make connections, Joyce tells me that it is vital to ensure that your brand is set up before making these connections. When beginning to network or make connections, the first thing that a person will do when they get the business card or the invite ist to look you up. If you don’t have the proper branding in place on all the social media outlets and your website up then you have just lost your social proof. The core of her book is how building a brand is important to make connections. Listen to this episode to hear Joyce Layman’s great advice on how to position yourself properly online before making connections. Make the ask! What is Joyce Layman’s most important tactic that can make the difference between being successful or not? -- Making the ask! Sometimes people won’t make the ask because they feel that they are just taking. When you have an ask to make change your mindset and shift gears to see how to add value back to that person. Never miss the opportunity to make the ask. Do the research in advance and gather enough information to make an intelligent ask. Listen to the full episode to hear how you can make an intelligent ask and add value to the people in your network. Outline of this great episode [1:22] She started her own business in 2008 [2:54] Why does she do what she does? [4:02] Why are relationships important to her? [9:16] How did she learn the skill what to do when someone reaches out [13:14] What are some of the pitfalls [18:47] What is her ninja trick? [20:50] What is the core of her book? Resources & Links mentioned in this episode BOOK - Your Connecting Advantage by Joyce Layman BOOK - Just Another Leap by Joyce Layman www.joycelayman.com Joyce on Twitter Joyce on Instagram Joyce on Facebook Joyce on Linkedin -- don’t forget to send a customized invite!
Joyce Layman is a compelling storyteller, a natural motivator, and a mindset shifter - all in one! She can connect the dots to help you and your organization uncover the gaps in your performance, recognize new opportunities and unite in the actions that bring all these things together into one powerful result.
Guest: Joyce Layman, master networker who assists companies, organizations and individuals to change their way of thinking through the science of mindset in order to build partnerships, alliances and mutually beneficial relationships.
The Business Power Hour with Deb Krier
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Making The Right Connection With Author and National Speaker Joyce Layman
Talking Business Now
Connecting? or Networking? Which do you do? Discover the difference and the advantage of making the right connection. On this episode of Smart Companies KC with host Kelly Scanlon, meet Joyce Layman. A national speaker, author, connector and presenter at TEDxUMKC.Layman describes herself as a former wallflower in the world of business networking, and she knows firsthand what it takes to overcome the greatest obstacle you'll face - the four inches between your ears. Her passion is inspiring people to step out of their current habits, push comfort zones and navigate change to leverage new opportunities that are already surrounding them.Joyce has worked with various industries and sizes of organizations. At the continued prompting from audiences and clients, Joyce put her wisdom into book form with the release of Just Another Leap and did it again with Your Connecting Advantage. More at www.JoyceLayman.comTo hear more shows with host Kelly Scanlon, visit https://ithinkbigger.com/radio/smart-companies-kc-with-host-kelly-scanlon-friday-1130-a-m/ Learn more about your ad choices. Visit megaphone.fm/adchoices