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Eric Bozinny Podcasts

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2 of The Best Podcast Episodes for Eric Bozinny. A collection of podcasts episodes with or about Eric Bozinny, often where they are interviewed.

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2 of The Best Podcast Episodes for Eric Bozinny. A collection of podcasts episodes with or about Eric Bozinny, often where they are interviewed.

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30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic

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Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
Jan 26 2020 · 47mins
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Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

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The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.
Aug 04 2019 · 22mins