Chris White is a business coach, entrepreneur, and author of The Six Habits of Highly Effective Sales Engineers. SEs are one of the most underserved roles in sales enablement and training, and Chris shares the increasing role of the SE as a solution consultant in winning new business.Chris discusses his goal of getting technical wins, which is to help buyers see beyond a reasonable doubt that a particular solution is the right choice for them. He also digs into the 6 behavioral patterns of the best SEs, including how SEs can partner more effectively with their sales counterparts and how to conduct effective discovery.HIGHLIGHTS The technical win defined Buyers go through 3 stages: The What, The How, and The Who Influence how buyers look at problems so your solution is the logical choice The six habits of highly effective sales engineers Change the perception of salespeople by prioritizing the buyer Sellers have two roles: Sell and connect with people QUOTESRealize what the buyer needs that is agnostic of your product or service - Chris: "He or she who buys a shovel, doesn't want a shovel. They want a hole. But they just don't want a hole, they want a fence or a tree. But they just don't want a fence or tree, they want privacy or they want shade. But we get so focused on the shiny shovel. We want to talk about the blade and handle. Reality is most people don't care about the shovel."The 2 purposes of a seller are to sell and to understand another person’s needs - Chris: "To sell is to solve, and to sell is to serve. And if you're not at peace with that, then maybe you're not in the right profession... We talk a lot about this notion of servant leadership. I think more and more of us need to think of servant salespersonship, if I can say that word... If we think of ourselves as servant salespeople, we are going to do much better." Find out more about Chris in the links below: LinkedIn: https://www.linkedin.com/in/chris-white-demo-doctor Website: https://www.demodoctor.com/ Amazon book link: https://www.amazon.com/Habits-Highly-Effective-Sales-Engineers/dp/0578521903 Sponsored by:Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.ioScratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.comBlueboard | World’s leading experiential rewards & recognition platform | Blueboard.comExplore the Revenue.io Podcast Universe:Sales Enablement PodcastRevOps PodcastSelling with Purpose Podcast
It's time to rise and crime - because Chris White is here to pitch The Hidden (1987) as the best horror movie ever made! We're discussing Sci-fi horror, Korean action & French extremity, the best dog actor, and the animorphs connection. Could a slug become president? Find out and get this crime bread - by listening now! Twitter: @LittleHorrorPHL Letterboxd: @LittleHorrorPHL
Chris White was a top-selling Cutco rep while in college from 2008 to 2011. He carried his skills and experience into the clothing industry, ultimately founding Shinesty in 2014. Shinesty sells fun or humorous clothing products that are designed for “good times with good people,” and reminds us all to avoid taking ourselves too seriously by bringing a spirit of fun and levity to its customers and fans. Shinesty has grown to become an 8-figure brand, rapidly progressing towards 9 figures in annual revenue. As CEO, Chris White truly personifies the spirit of the company. To get access to all episodes and free resources, visit ChangingLivesPodcast.com.