Lance Neuhauser's guest appearances

Lance Neuhauser

AdExchanger

Shelly Palmer Digital Living

Heart House Radio Podcast

BeetCast

Scott Hagedorn

David Cohen

Michael Kassan

Lisa Utzschneider

Nicolle Pangis

Andre Swanston

Eric Austin

Joanna O'Connell

Laura Desmond

Megan Clarken

Sean Cunningham

Terry Kawaja

Lou Paskalis

Dave Morgan

David Moore

OwlTail

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights.  Last year,  the company  was sold to Mediaocean where he now serves as president. Why the name 4C?  Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to Alok Choudhary, the renowned computer scientist from Northwestern.  They hit it off and the rest is history. Great conversation with Lance about leadership, innovation, omni-channel marketing, and his personal commitment to music education for all kids. Special thanks to Lance and the Mediaocean crew for being the sponsor of this new season of the BeetCast.   I am super grateful to your longstanding support. And thanks for listening.  Hope you enjoy the episode.

Very happy to welcome to the podcast <a href="https://www.linkedin.com/in/lanceneuhauser/" rel="nofollow" target="_blank">Lance Neuhauser</a>, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights.  Last year,  the company <a href="https://www.adexchanger.com/digital-tv/mediaocean-acquires-4c-bridging-broadcast-and-digital-walled-gardens/" rel="nofollow" target="_blank"> was sold</a> to Mediaocean where he now serves as president. Why the name 4C?  Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to <a href="https://www.linkedin.com/in/alok-choudhary-b96b1441/" rel="nofollow" target="_blank">Alok Choudhary</a>, the renowned computer scientist from Northwestern.  They hit it off and the rest is history. Great conversation with Lance about leadership, innovation, omni-channel marketing, and his personal commitment to <a href="https://www.littlekidsrock.org/" rel="nofollow" target="_blank">music education for all kids</a>. Special thanks to Lance and the Mediaocean crew for being the sponsor of this new season of the BeetCast.   I am super grateful to your longstanding support. And thanks for listening.  Hope you enjoy the episode.

With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re going to run into a wall and that wall is Mediaocean." 

With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re going to run into a wall and that wall is Mediaocean."

 The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

Shelly Palmer

Shelly Palmer chats with Lance Neuhauser about properly valuing social media. For more information visit shellypalmer.com

Shelly Palmer chats with Lance Neuhauser about properly valuing social media. For more information visit <a href="http://shellypalmer.com" rel="nofollow" target="_blank">shellypalmer.com</a>

Shelly Palmer Chats With Lance Neuhauser About Properly Valuing Social Media