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Cathy Wassell

9 Podcast Episodes

Latest 11 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Episode 39 Get to grips with Facebook ads with Cathy Wassell

The Let’s Get Social Show Podcast

Did you want to get a better understanding of Facebook ads, the different types and the do's and don'ts for businesses? Well, make sure to listen to this episode where Eimer and I interview Facebook ad expert Cathy Wassell of Socially Contented.


21 Sep 2020

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#277 - How to filter potential clients - Cathy Wassell

Agency Trailblazer Podcast - The web design podcast

When a new lead comes into your agency it is important to ensure the client has everything in place they need for you to be able to help them. Not every client will be a right fit and it's better to discover this before a project kicks off than when it is too late. Cathy Wassell joins us to share her process for filtering through potential clients. Full show notes - https://agencytrailblazer.com/how-to-filter-potential-clients


29 Jul 2020

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Episode 40 - Being a parent of a child with additional needs with Cathy Wassell, Founder of Socially Contented and Teen Calm

Positive Wellbeing Podcast for Mums

In this episode Emma Cottam, founder of Isabella and Us. chats to Cathy Wassell, Founder of Socially Contented and Teen Calm about being a parent of a child with additional needs. 


23 May 2020

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Episode 27 - From zero to hero, Cathy Wassell talks about growing her business

The Simply Marketing Show

From zero to hero, Cathy Wassell talks about growing her business Cathy Wassell started her business socially contented five years ago after leaving a corporate job, she has grown and scaled her new business with the help of coaches and mentors. Cathy shares what she knows and has learned about how to scale her business, freeing up a time and outsourcing tasks to others who are more proficient than herself. Cathy talks about the challenges of growing a business, the scary reality of having to invest in order to take her business further and how mindset coaching has been hugely successful in moving forward. We discussed how learning is vitally important but needs to be coupled with taking action if you want business growth. The procrastination trap that will get you nowhere and how getting out there and getting things done is better than waiting for things to be perfect.  Cathy also shares some tips from her work in the social media space:  Insight into what to look out for in the world of social media. Great tips for product-based businesses with the imminent introduction of shoppable tags and pins coming to Instagram and Pinterest and more networking opportunities on LinkedIn. How there are opportunities for bricks and mortar businesses to align and use online social media platforms to sell and increase sales More about Cathy  Cathy is a Lead Generation Strategist who helps find more clients for small businesses, coaches and consultants.  She specialises in Facebook Ads and LinkedIn and runs Leads Machines courses in these for people who  would like to learn to do it well themselves, or runs a done for you service in social media and Facebook ads with  her digital agency Socially Contented. Cathy has 24 years of marketing experience and also co-founded, with three other fantastic women, a membership  for social media and digital marketers called Go With The Pro. She is passionate about helping women to create the business life they want at any age. You can reach her here: cathy@sociallycontented.com https://www.sociallycontented.com https://www.facebook.com/sociallycontented https://www.linkedin/in/cathywassell If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources    Make a start with Instagram - Free Training - Get Started With Instagram for Your Business  by clicking HERE   Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.     Find me at - www.alisonteare.com


26 Jul 2019

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Moving the needle every day - Lead Generation Strategist Cathy Wassell

Being Freelance

Cathy only needed 3 days work when she first started out as a freelance social media manager, and she was lucky enough to fill those slots without too much effort. When she lost a client later down the line and found herself exploring lead generation strategies, Cathy retrained as a Facebook Advertising specialist, re-positioning herself and her services in the process. Cathy talks about her experiences of training, finding clients, pricing her services, taking on associate freelancers, and partnering with other women in business to co-found a new company. This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1-month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.


9 Jun 2019

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Cathy Wassell - Facebook Ads

Advisers Assemble - Lead Generation For Financial Services

Linkedin and Facebook Ads expert Cathy Wassell joined me to discuss how you can advertise your financial services business. Cathy talks us through the structure of her new online course on how to use Facebook Ads.


21 May 2019

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342: Can You be Productive on Social Media? - Cathy Wassell

The Mark Struczewski Podcast

Get free access to Mark's "5 Strategies for Controlling Social Media" Video or go to MarkStruczewski.com/. Cathy Wassell is a Lead Generation Strategist specializing in LinkedIn and Facebook Ads who helps coaches and consultants build a pipeline of new clients. She runs a digital agency, Socially Contented, co-founded a membership for new businesses, Go With The Pro, and trains entrepreneurs and new businesses on how to get more clients with her Leads Machine courses. She lives in Stratford upon Avon, UK, about 2 minutes' walk from Shakespeare's house. She has two teens and two crazy spaniels and isn't sure which are more trouble. On this episode with Cathy Wassell: How social media stifles our productivity and how we can beat it How to use Facebook ads to boost your business. Mistakes people make when using Facebook ads Where you can find Cathy: sociallycontented.com Facebook Twitter LinkedIn Facebook Group What did you think of this episode? I want to know. Go to MarkStruczewski.com/cathy and leave a comment. If you’re looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Join The Mark Struczewski Podcast Facebook Group. Follow me on LinkedIn, Twitter, Facebook and Instagram. If you love the show, share it with a friend on Apple Podcasts.


1 May 2019

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[On Air Coaching] How to Transition From Done-For-You Services to Online Courses with Cathy Wassell


Cathy Wessel is a social media strategy and marketing expert with over 20 years of experience helping clients improve their performance across multiple social media platforms. She is the founder of Socially Contented, a social media consultancy company where she offers social media strategy and management services for her clients. Additionally, she helps dozens of small local businesses improve their social media performance through workshops and training seminars. Cathy joins me in this On Air Coaching episode to learn how to transition her business from done-for-you services to creating and providing online courses. I also explain the relevance of raising your prices, the downside of being fully booked, and the process of creating an online course that your clients would want to buy. “When we are really good at what we do, basically there is no competition.” - Sigrun In This On Air Coaching Episode of The Sigrun Show: How to change your mindset on competition How to make the shift when raising your prices Benefits of increasing your rates The advantages of outsourcing What seed launching is and how to determine the rate for your offer The best way to create an online course The type of clients you need for your seed launch What the beta round is and why it’s essential when leveling up The danger of creating a full and complete course before testing it Key Takeaways: Map out a 9 to 12-month plan as you transition your business. You don’t always need to pay for every marketing strategy. Do not have extremely high expectations for your soft launch since it’s just a beta round. Resources Mentioned: Product Launch Formula by Jeff Walker Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.


30 Apr 2018

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How to Repurpose Content on LinkedIn with Cathy Wassell

The Content 10x Podcast

This week on the podcast I talk about LinkedIn with Cathy Wassell.Cathy is a marketing strategist with 20 years' experience who now specialises in social media marketing, strategy and paid ads. I have been really keen to talk about LinkedIn for quite some time. It’s a platform that is really growing in popularity and evolving. It’s not a boring and stuffy corporate site anymore, it’s actually becoming a lot more sociable and people are engaging more with each other than ever before.On the podcast we discussed:Why LinkedIn can be great platform for small businesses and entrepreneursThe type of content that is working well on LinkedInTips for repurposing blog posts and video content onto LinkedInThe importance of having a strong profileHow LinkedIn differs to other social media platforms If you’re interested in finding out more about how you can make you content work on LinkedIn, don’t miss this episode.Find out more by clicking here.  


12 Apr 2018