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Jennifer Bourn

16 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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Embracing Imperfection And Living An Unbalanced Life With Jennifer Bourn

Seeking Satisfaction

Show Notes Holy Moly, I can’t believe I just clicked publish! Welcome to the first episode of Seeking Satisfaction — a brand new podcast and passion project dedicated not to finding work/life balance but to living an unbalanced life that gives you the freedom to go all-in on meaningful work, delightful play, and peaceful rest. […]

32mins

1 Jun 2022

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E150 - Mastering Sales and Marketing for Freelancers (Jennifer Bourn, Profitable Project Plan)

WPMRR WordPress Podcast

In today’s episode, we bring back Joe’s conversation with Jennifer Bourn, a designer for twenty years, an agency owner for thirteen years, and a blogger for ten years. She is founding partner at Bourn Creative, a full service design and development company that specializes in purpose-driven design and everything WordPress. Jennifer talks about her 13-year journey founding and managing an agency that helps new businesses improve their website, drive traffic, and generate leads; and her plans to gradually shift to content services. Her agency also offers online courses and classes for new entrepreneurs. Episode Resources: Jennifer Bourn’s Website Profitable Project Plan Inspired Imperfection Jennifer is on Twitter, Facebook, and WordPress.org Leave an Apple podcast review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website What to Listen For: 00:00 Intro 00:46 Welcome to the pod, Jennifer! 01:49 When you start a company, nobody gives you business training 05:21 Profitable Project Plan: Video courses for new entrepreneurs 07:31 Everybody taking the class at the same place with similar questions 11:10 Courses had started as side revenue stream 15:06 Focusing on monthly recurring revenue (MRR) 17:49 Next course: Lucrative Leads 19:42 The biggest challenges in finding leads 24:13 Gradually shifting to content services and copywriting 28:34 You have to advance your skills if you want to continue running an agency 36:51 Running an agency while raising kids 40:39 Find Jennifer online

42mins

15 Jun 2021

Similar People

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Building and Evolving Profitable Project Plan with Jennifer Bourn

How I Built It

Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn't something that instantly made her a ton or money, and it's evolved over time. We're getting back to basics here in 2021, so Jennifer and I talk about what you'll learn in Profitable Project Plan, but we'll also talk about how she built it, and how she evolved it to make it the perfect program for anyone who wants to build a better business.Show NotesJennifer Bourn | TwitterProfitable Project PlanContent CampJennifer Bourn and Profitable Project PlanCompany of OneIntroduction to the Block Editor2021: The Year of OpportunitySponsored by: Outgrow | Restrict Content Pro | Hostinger | TextExpander

1hr 3mins

11 Jan 2021

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Jennifer Bourn on Why You Can't Post & Ghost

Audience

This week on Audience, we're giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She's a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks. She kicked off the interview asking an important question, "Let's face it, most of us know we need to be doing [content marketing]. And most of us know we need to be doing. But are we actually doing it?". When life gets in the way and the content marketing to-do list never gets checked off, it's helpful to have someone keep you on track. In this episode, we hope to do just that. Instead of continuing to put it off, Jennifer is here to help plan out our content calendars and stick to it. But we're not throwing you to the wolves with a laundry list of blog posts, social media posts, and audiograms to churn out each week. Jennifer's take on slowly ramping up a content calendar is a more surefire way to avoid burnout and actually enjoy creating new pieces of content from a single episode. Listen to the full episode now to figure out how to reverse engineer how you want a listener to feel after consuming any of your content.

36mins

15 Oct 2020

Most Popular

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Jennifer Bourn on Why You Can’t Post & Ghost

Audience

This week on Audience, we’re giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She’s a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks. She kicked off the interview asking an important question, “Let’s face it, most of us know we need to be doing [content marketing]. And most of us know we need to be doing. But are we actually doing it?”. When life gets in the way and the content marketing to-do list never gets checked off, it’s helpful to have someone keep you on track. In this episode, we hope to do just that. Instead of continuing to put it off, Jennifer is here to help plan out our content calendars and stick to it. But we’re not throwing you to the wolves with a laundry list of blog posts, social media posts, and audiograms to churn out each week. Jennifer’s take on slowly ramping up a content calendar is a more surefire way to avoid burnout and actually enjoy creating new pieces of content from a single episode. Listen to the full episode now to figure out how to reverse engineer how you want a listener to feel after consuming any of your content. On This Episode, You’ll Learn: How to set achievable content goals and create sustainable habitsWhat are the things you can do to get extra mileage out of a podcast episodeHow to leverage your comfortability in creating podcast episodes into written content (hint: episode transcriptions is a huge help!)Why your audience won’t notice you’re creating multiple pieces of content from a single ideaHow to create “fast paths to cash” within your content marketing strategy Why you need to avoid “posting and ghosting” Resources Mentioned on This Episode Learn more about Content Camp and get 50% off with the code castosRead about Castos’ integration with HeadlinerDiscover more about private podcasting and how it works in CastosCheck out WordSwag Grade your podcast with our new Podcast Grader This week on Audience, we’re giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She’s a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks. She kicked off the interview asking an important question, “Let’s face it, most of us know we need to be doing [content marketing]. And most of us know we need to be doing. But are we actually doing it?”. When life gets in the way and the content marketing to-do list never gets checked off, it’s helpful to have someone keep you on track. In this episode, we hope to do just that. Instead of continuing to put it off, Jennifer is here to help plan out our content calendars and stick to it. But we’re not throwing you to the wolves with a laundry list of blog posts, social media posts, and audiograms to churn out each week. Jennifer’s take on slowly ramping up a content calendar is a more surefire way to avoid burnout and actually enjoy creating new pieces of content from a single episode. Listen to the full episode now to figure out how to reverse engineer how you want a listener to feel after consuming any of your content. On This Episode, You’ll Learn: How to set achievable content goals and create sustainable habitsWhat are the things you can do to get extra mileage out of a podcast episodeHow to leverage your comfortability in creating podcast episodes into written content (hint: episode transcriptions is a huge help!)Why your audience won’t notice you’re creating multiple pieces of content from a single ideaHow to create “fast paths to cash” within your content marketing strategy Why you need to avoid “posting and ghosting” Resources Mentioned on This Episode Learn more about Content Camp and get 50% off with the code castosRead about Castos’ integration with HeadlinerDiscover more about private podcasting and how it works in CastosCheck out WordSwag Grade your podcast with our new Podcast Grader

15 Oct 2020

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LUYC 093: Effective Client Management with Jennifer Bourn

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

What’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the freedom and flexibility she wanted for her family, and it eventually paved the way for the client management system behind her business. While project management is important, Jennifer stresses that it can’t come at the expense of client management. Her course, Profitable Project Plan, is designed for developers and business owners to support the client-focused side of their business. It’s a 14-week program that explains Jennifer’s system in an easy-to-understand and interactive way. Listen as Jennifer and I talk about Profitable Project Plan, its development, and how it empowers business owners to create consistency and take control of their business. Building a successful business requires hard work, but it doesn't have to be difficult work. Episode Quotes "Stand on your ground when you take a stand on your business, and do not give in when other people push." "As I got older, I began thinking less about myself and more about the impact that I was having in the world." "Everything that I've done in my business has always been what is sustainable and enjoyable for me." "Success is not the same for every person." "You can never over-communicate. The more you communicate the better." Listen to Learn 01:00 Getting to know Jennifer Bourn, Rapid 5 Questions 04:30 Jennifer's career and business journey 06:34 How marketing automation impacted Jennifer's life and business 09:09 Jennifer's teaching journey and the transition to doing online courses 12:28 Scaling your business - "Success is not the same for every person" 15:13 Profitable Project Plan - course structure & who it’s for 17:05 How to manage the "stuck zone" and help students stay on track 23:07 What is Profitable Project Plan? Why client management is important? 26:51 Profitable Project Plan - selecting the course materials 31:31 The main purpose of tiered pricing 33:00 Jennifer's insights about creating online courses 35:34 Exciting things coming up from Jennifer, website and social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about Jennifer’s course and her pregnancy story. Grab it here: https://get.zencourses.co/extra

42mins

24 Apr 2019

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Jennifer Bourn: Small-Business Content Systems – Episode 38

Content Strategy Insights

Jennifer Bourn Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity - both hers and her clients the flow of content work in a typical client project the various interpretations of "content first" that she has encountered the importance of adapting your content plan to the needs and style of your client her system for guiding clients through the content-creation process the similarities that she sees across her client base her observation that while everyone thinks they are special and unique, in fact, most clients have very similar fundamental needs the importance of getting systems information out of your head and into actual working procedures how to delegate, automate, and otherwise streamline content (and other) operations the stages of her process: welcome, on-boarding, design, development, launch, exit how she sets the stage for her clients to begin thinking about crucial issues *before* she begins her discovery process how her process helps clients build content momentum by doing easier writing tasks first how her content checklist and associated document templates create a low-stress content-creation experience for her clients how her processes have worked for a range of project sizes - from $3,000 to $30,000 the superiority of a systems approach to a bespoke approach to client work how systematizing and automating simple tasks can give you more time to focus on strategy and other more meaningful work how her systems reduced their workload by 50% shortly after they implemented them her approach to ongoing iterative improvement of her processes the importance of having - and following - a plan how to align your content with the services you offer or the products you sell the benefits of repurposing and reusing your content Jennifer's BioWith 20 years experience as a graphic designer, 14 years experience as a web designer, 13 years as a creative agency owner, and 10 years as a blogger, Jennifer Bourn has worked with hundreds of small-medium sized service-based businesses to build brands, establish profitable online platforms, and claim authority positioning in their niche. She is also a sought-after speaker and writer, earning rave reviews for her workshops, trainings, and valuable articles. Through JenniferBourn.com, Jennifer focuses on providing the information, tools, and resources freelancers need to build thriving, successful businesses and delivering courses that help freelancers make more money. Through her agency, Bourn Creative, she offers a suite of services designed to maximize results and increase profits that include brand strategy, content strategy, and website strategy, as well as copywriting and content implementation. VideoHere’s the video version of our conversation: https://youtu.be/t2VWK5hq4xY Transcript Larry:Hi, everyone. Welcome to episode number 38 of the Content Strategy Insights podcast. I'm really happy today to have with us Jennifer Bourn. Jennifer is at jenniferbourn.com down in Sacramento, California. She does a lot of creative agency-type stuff down there. I'll have Jennifer tell you a little bit more about herself. Jennifer:Thanks for having me. I am a designer at heart. I got my bachelor's degree in graphic design, so I've been a designer for 20 years, a web designer for 14, an agency owner for 13, a blogger for 10, and the last several years, I've been digging in more into copy writing and content strategy. Through Bourn Creative, I offer client services. Through jenniferbourn.com, I teach freelancers how to implement systems in their business to get more clients,

29mins

21 Feb 2019

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009 – Creating a client management system with Jennifer Bourn

Agency Highway

This episode is all about automation to onboard your clients and keep them happy throughout the web design process. Jennifer and I chat about using a hands-off system to educate your clients before you start work, help them through the process, let them know when their input will be required and more. It’s an amazing way to keep all your projects on track. Video interview Resources mentioned in the episode What is client onboardingClient onboarding processClient onboarding best practicesclient onboarding checklist Connect with Jennifer Jennifer’s BlogProfitable Project Plan About Jennifer Jennifer is basically a mini celebrity in the WordPress business space. She’s been a designer for 20 years and been in the agency game for THIRTEEN years. She’s a WordCamp host, regularly speaks at events and writes for various websites. You’ll find her at jenniferbourn.com where she has an awesome blog for freelancers and agencies teaching all kinds of stuff to streamline projects. You may have even heard of the Profitable Project Plan which is her 12 week course that helps you claw back your time to run a more profitable business with less stress. Funnily enough… that’s what I like helping with too. So of course she is the perfect person for you to hear from today.

31mins

14 Aug 2018

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Designing the Profitable Project Plan with Jennifer Bourn

How I Built It

Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we're going to talk all about how she built it.Show Notes Jennifer Bourn Profitable Project Plan Bourn Creative Jen's A/V Setup Blair Williams and MemberPress Episode 18: Pippin Williamson & Restrict Content Pro Delightful Downloads Zoom Webinars InfusionSoft Rev Volt Heated Slippers Sponsored by: Creator Courses | Pantheon

24 Jul 2018

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Automate Your Client Management w/ Jennifer Bourn – ABR049

Able Business Radio: Small Business | Automation | Systems

Jennifer Bourn is an award-winning website designer. She also runs her own small business. At the beginning of 2011, her web design business ate up all of her time. 100+ hour work weeks were the norm. Travel (her passion) was impossible. Stress was high. Important tasks were falling through the cracks. Then, during her annual business retreat, she created a simple system to help onboard her new customers. Instead of repeating herself, she sent a series of automated emails that: set expectations outlined the project requested specific information sent useful tips and pretty much delighted all of her customers. Her automated email onboarding system worked so well, she added it to other parts of her business. In 1 year Jennifer was able to year cut her 100+ hour work week, filled with admin and email, to a 30-hour work week where she can focus on the thing she does best… design beautiful websites. I love this story so much. Listen in to find out exactly how Jennifer managed to: save time increase profits provide a better service by creating simple client management systems for her web design company. These automations worked when she played, didn’t need to be managed and never let any step slip through the cracks. Enjoy! In this episode we cover: Specific automation tools. How to scale without hiring. What you need to do before creating your first system. Why systems can give you the confidence to raise your rates. Where to find time to create your systems. Quotables: “I was surprised by the amount of information I had to repeat to my clients.” “You can’t delegate crap unless you have a system for people to follow. Otherwise, you are just setting everyone up for failure.” “Systems will boost profitability in your business.” “The larger clients you get, the less automation the appreciate [but we still use the same systems, just took out the automation].” “You have to work on your business, not in your business.” “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –  Maya Angelou Links and resources mention: Zapier – Connect apps and automate workflows. It’s like the duct tape of the internet. MailChimp – Email marketing automation. AgileCRM – Contact management and sales automation. Ryan Clover – Zack’s amazing web developer. TextExpander – Expand custom keyboard shortcuts into frequently-used text and pictures. TextExpander podcast #010 Emyth – famous book on small business systems Emyth podcast #012 Work The System MemberPress – membership plugin for WordPress AffiliateWP – affiliate program plugin for WordPress Chris Lema – smart WordPress developer Profitable Project Plan (aff link) – Jennifer’s full system and training in a 12-week starting January 23, 2018 Client Captivation Webinar – Thursday, January 18, 2018, at 12:00 pm Pacific Time Relationship Engine – A private Facebook community to help service-based entrepreneurs get more clients. – zacharysexton.com/relationship Connect with Zack and Jennifer: Jennifer’s Twitter: @jenniferbourn Jennifer LinkedIn: /in/jenniferbourn Jennifer Website: jenniferbourn.com Zack’s Twitter: @zwsexton Zack’s LinkedIn: /in/zacharysexton Leave iTunes Review: zacharysexton.com/review Subscribe to the podcast on iTunes, Stitcher, Overcast, PocketCast or your favorite podcast player. It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure. The shownotes can be found at zacharysexton.com/49

57mins

17 Jan 2018

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