IMU 073: Finding Opportunity with an Outsider’s Perspective by Atul Vir
Immigrant Masters Unite: Hacking Lives of Successful Immigrants To Live The American Dream!
Have you ever had that experience of only wanting something simple but wake up with something bigger than you have ever dreamed of, let alone planned for? As if one day you just realize, “When did this get this big? This isn’t what I had in mind…” Yes at the same time, you wouldn’t have it any other way. After 30 years in America, Atul Vir has over 18 patents and a successful appliance company business. But when he first came to America in 1991, he didn’t intend to start a business. He just wanted to help his wife with the laundry on the weekend. Assimilating into American culture required him to completely change his mindset. One of the first lessons that he learned is that everything he knew didn’t apply at all in America. Learning everything new all over again is hard, but his experience in India and Africa helped him see how being an outsider could help him. When he started his own business, Atul was open to all kinds of possibilities. He rented an office, and then he realized that the more he sat in his office, the less money he made. I hear this same false idea all the time too. People tell you, “Build a website and you’ll make some money”. That’s not how it works, my friend. You have to make things happen; get out and hustle hard. When we come into this country, we see a completely different way of looking at American problems. This perspective gives us a chance to see the opportunities that regular Americans don’t see. But beware of legal and cultural issues that you might not know about. Atul experienced some failure as he dealt with these differences, but today he is happy that he can take what he’s learned and use it to help solve problems in his home country. Keep an eye out for Atul’s book, All I Wanted Was to Wear Clean Clothes, which will be released very soon in hard copy and audio book. What’s Inside: How to find the opportunity in the gap. Lessons that Atul has learned from failures. The question that helps you become a better innovator. How Atul is giving back and fulfilling a higher purpose. So, head over to the Itunes or Stitcher right now and listen to the podcast. Once you listen to the episode, share it with others who you think would benefit from this episode. Mentioned in this Episode: Guerilla Marketing AtulVir.com The Emperor: Downfall of an Autocrat MastersUnite.com The post IMU 073: Finding Opportunity with an Outsider’s Perspective by Atul Vir appeared first on Immigrant Masters Unite Podcast: Dissecting The Minds of Successful Immigrants To Live The American Dream!.
We have all heard how hard it is to be an entrepreneur. Atul's story isn't that different than many of the stories we know of the legendary immigrants who start with nothing but somehow find a way to realize the American dream. We try to dig a little deeper in this conversation though. We want to know what it feels like at those critical crossroads of life and business. We talk about what makes for those extreme highs and extreme lows. Atul talks about how critical building trust is as success ingredient, and how to do that while at the same time being smart with risk. He shares some of his most important realizations for growing the business past the ceilings and obstacles that threatened to keep his business small, or even destroy his reputation. Be sure to check out his book too; Underdog Thinking. Get in touch:MARK: www.linkedin.com/in/markhleary | www.leary.ccATUL: AtulVir.com | email@example.comProduction credit:Engineering / Post-Production: Leo MedleyArt / Design: Immanuel Ahiable
EP9: Growing sales from Independent stores, to Home Depot, Amazon, and other big box retailers, stories from sourcing products in Europe, and surviving Tariffs with global brand expansion | Atul Vir, CEO of Equator Advanced Appliances
The Page 1 Podcast
What you’ll learn: Atul Vir is resilient when it comes to facing adversity in business. Tariffs hit 70% of his product line. But that is just another story him will overcome. He tells us about the challenges of manufacturing a specialty consumer product company abroad, shares his strategy for bringing his products to the global market, and gets honest about trade tariffs. About our guest: Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, business ethics thought leader, speaker and author living the American Dream. He’s lived on 4 continents, making his way from India to Europe to Africa and, finally, to the United States. His business acumen has been featured on CBS, HGTV, Oprah, Fortune, Popular Mechanics, The New York Times, and The Wall Street Journal. His company, Equator Advanced Appliances, has been listed as one of the Top 100 fastest growing companies in Houston for 3 years in a row. He also holds 18 patents for appliance technology. His award-winning products are sold in the home, recreational vehicles and marine markets. Key takeaways from this episode: Sourcing products in Europe: challenges and global trade transformation – 7:20 Why strong product strategy is the key to competing against larger companies – 9:16 Manufacturing in India: what to expect – 10:00 Problem-solving your product line for consumers in developing countries – 11:09 Who are the major selling channels and why? – 12:59 How big-box retailers democratized marketing and sales – 15:33 No two retailers are the same: how to manage buyer expectations – 18:15 Biggest focus of growth for Equator Advanced Appliances – 20:46 Patents: are they right for your business? – 24:10 Patents: navigating the challenges that come with getting one – 29:50 Tariffs and the reality of its impact on your company – 33:31 Biggest learning lesson as an underdog entrepreneur – 37:25
Karel Cast Tue Apr 17 Building a Better Mousetrap with Atul Vir
The Karel Cast
Somebody does your laundry, you, spouse, child, caregiver, but, somebody does. How they do it is Atul Vir's business, and he's here from Equator Appliances. I bought one of his washer/dryers for Vegas! His story is incredible. Plus, Hannity and Trump, Southwest and Alex Jones? Listen daily at reallykarel.com and join me at togetherwith.me