Reinventing Yourself | E10: In Conversation with Myriam Sidibe: Clarifying Your Purpose Through a Global Mission
In this Global Handwash Day 2020, Lady Marieme Jamme spoke to Dr. Myriam Sidibe. She is one of the world's only people with a doctorate in public health focused on handwashing with soap. She is one of the driving forces behind the creation of Global Handwashing Day, which recognises the need to raise awareness of handwashing with soap as a simple but lifesaving habit that can prevent disease. Myriam worked at Unilever and wrote Her book "Brands on a Mission" which was released in May 2020. She is also a Senior Fellow at Harvard Kennedy School.
'Now is the time to reset your business model' – Myriam Sidibe
Pioneers Post Podcast
For Myriam Sidibe – a public health expert with experience leading on social mission at Unilever, and author of a new book, 'Brands on a Mission' – current crises underscore the need for organisations to get to grips with their purpose.“Brands and companies that have a history of having tackled these core social issues are coming out of [these times] extremely well. And the rest are falling fast, and far from everyone else,” she says. “It takes years of commitment to be a brand on a mission, so if there is a time when they should reset their business model: it is now.”Edited by Caroline Hailstone. Music by A A Alto.Love podcasts? Don't miss out on ours! Catch up on all our podcasts and subscribe free on Apple Podcasts, Spotify or Soundcloud.
Myriam Sidibe, Founder, National Business Compact on Coronavirus, Kenya
Interviews with pioneers in business and social impact - Business Fights Poverty Spotlight
Even the most active people have gone into lockdown and perhaps started to support their local community or gotten involved in a wider social movement. The most proactive may have even written a book. Dr Myriam Sidibe has done all of these things! Myriam is the woman behind the multi award winning and UN recognized Global Handwashing Day. She has focused her professional life’s work on handwashing, leading Unilever’s Lifebuoy programme and is a senior Fellow at the Mossavar Rahmani Center for Business and Government at Harvard Kennedy School. During our podcast Myriam shares how she has set up the national business response coalition in Kenya. The National Business Compact on Coronavirus is bringing together businesses from across Kenya, the UN family and NGOs supporting their Ministry of Health by amplifying hygiene messages, distributing handwashing facilities and raising funds for those most vulnerable and in need during the pandemic. Their mission is to apply and share global best practice in cross sector collaboration and partnering. “In parallel the rest of everything else I am working on hasn't stopped either.” Explains Myriam. “I am a public health worker. I have spent 20 plus years thinking about handwashing and most of it from the private sector, now is the time to accelerate these learnings to the world.” Myriam shares why she has written her new book: ‘Brands on a Mission.’ A guide and plethora of practical examples highlighting the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers. During this podcast you will hear Myriam’s predictions for how things will change post COVID and how she hopes that we rebuild better businesses. Listen in to hear what she thinks about the way we travel, how we will be connecting through simple behaviours and what she means by compassion capitalism. Myriam’s advice to us all: “Dig deep and stay true to your purpose.” Links: National Business Compact on Coronavirus, Kenya: https://www.covid19businessresponse.ke Brands on a Mission: https://www.waterstones.com/book/brands-on-a-mission/myriam-sidibe//9780367428334 Business Fights Poverty: https://businessfightspoverty.org Business and COVID-19 Response Centre: https://businessfightspoverty.org/articles/covid-19-response-centre/
Episode 7 - Bold Branding with Purpose feat. Myriam Sidibe
Lets Break Good
On today's episode an extraordinary in-depth interview with Myriam Sidibe. For over twenty years Myriam has been a leader on social and health issues across Africa and Asia. She runs a multi million dollar brand at the global consumer goods company Unilever that also improves the health and sanitation of people across 55 different country. On the podcast, Myriam reflects on her professional journey, talks about the power of branding with purpose, and shares advice on starting and maintaining a career with deep meaning.