Paul Iddon's guest appearances

Paul Iddon

Business of Architecture Podcast

get-scripting

Business of Architecture UK Podcast

Architecture Social

Oliver Lowrie

Lisa Raynes

Jason Boyle

Rion Willard

Petr Esposito

Tim Burgess

Aja George

Bob Borson

Enoch Sears

David Murray

Joe Thompson

Evelyn Lee

Ben Richards

Andy Shaw

John Andrews

OwlTail

Paul Iddon is one of those fantastic treasures in the industry with a wealth of knowledge and experience that you know if you had a few beers down the pub with after work with a few hours spare, you'd be in for a good time. An architect, former practice owner and marketeer, and Vice President of Manchester Society of Architects. In this conversation, we cover the difference between marketing and selling, and the importance of both in the role of a job seeker to secure a position, as a practising professional to climb up the career ladder as well as a business owner's to get yourself out there to win more work. As well as practical examples on why you need to learn to sell and how we discuss how the Manchester Society of Architects manages to fill events in a saturated market as well as other tips and tricks from the marketing guru himself. Paul's field of expertise is helping manufacturers communicate intelligently and efficiently with architects and specifiers. He looks for new, effective ways of approaching Brand Positioning, Strategic Processes and Activation. You can reach out and contact Paul here: https://www.linkedin.com/in/pauliddon/

Paul Iddon is one of those fantastic treasures in the industry with a wealth of knowledge and experience that you know if you had a few beers down the pub with after work with a few hours spare, you'd be in for a good time. An architect, former practice owner and marketeer, and Vice President of Manchester Society of Architects. In this conversation, we cover the difference between marketing and selling, and the importance of both in the role of a job seeker to secure a position, as a practising professional to climb up the career ladder as well as a business owner's to get yourself out there to win more work. As well as practical examples on why you need to learn to sell and how we discuss how the Manchester Society of Architects manages to fill events in a saturated market as well as other tips and tricks from the marketing guru himself. Paul's field of expertise is helping manufacturers communicate intelligently and efficiently with architects and specifiers. He looks for new, effective ways of approaching Brand Positioning, Strategic Processes and Activation. You can reach out and contact Paul here: <a href="https://www.linkedin.com/in/pauliddon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/pauliddon/</a>

The Importance and Difference Between Marketing and Sales in Architecture, ft. Paul Iddon

This week, I'm speaking with the brilliant Paul Iddon of AgencyPSI. Paul has got over 30 years of experience in construction, architecture, and marketing. He's run his own architecture firm, OMI Architects, and then h developed his own marketing agency, developing brand and engagement strategies with architects and manufacturers. Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.  In this episode, we investigate what makes architects tick, the collective value of the word "Architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects.  THIS WEEK'S RESOURCES Access your free training at http://SmartPracticeMethod.com/ If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call Paul's LinkedIn: https://www.linkedin.com/in/pauliddon/ AgencyPSI Ltd: https://agencypsi.com/

This week, I'm speaking with the brilliant Paul Iddon of AgencyPSI. Paul has got over 30 years of experience in construction, architecture, and marketing. He's run his own architecture firm, OMI Architects, and then h developed his own marketing agency, developing brand and engagement strategies with architects and manufacturers. Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.  In this episode, we investigate what makes architects tick, the collective value of the word "Architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects. THIS WEEK'S RESOURCES Access your free training at <a href="http://SmartPracticeMethod.com/" rel="nofollow" target="_blank">http://SmartPracticeMethod.com/</a> If you want to speak directly to our advisors, book a call at <a href="https://www.businessofarchitecture.com/call" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/call</a> Paul's LinkedIn: <a href="https://www.linkedin.com/in/pauliddon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/pauliddon/</a> AgencyPSI Ltd: <a href="https://agencypsi.com/" rel="nofollow" target="_blank">https://agencypsi.com/</a>

162: Architect as a Brand with Paul Iddon

In this week's episode I travel to Manchester to visit the phenomenal tour de force that is Paul Iddon. Paul has had a unique career which spans across practicing as an architect running his own office to now running a marketing agency which supports product manufacturers market to architects. His experience in both terratories provides him with a unique insight into the challenges that architects face both as individual small businesses and as a profession as a whole. In this interview Paul offers some pertinent advice to the profession and how we can collective communicate the value of an architect as well highlighting common mistakes individual businesses make when marketing their services. In this episode you will learn:  The most common mistake architects make with their marketing communication How to attract clients rather than chase them How to detect a 'bad fit' client from the outset  Today's Resources: http://ai.agency-spring.com

In this week's episode I travel to Manchester to visit the phenomenal tour de force that is Paul Iddon. Paul has had a unique career which spans across practicing as an architect running his own office to now running a marketing agency which supports product manufacturers market to architects. His experience in both terratories provides him with a unique insight into the challenges that architects face both as individual small businesses and as a profession as a whole. In this interview Paul offers some pertinent advice to the profession and how we can collective communicate the value of an architect as well highlighting common mistakes individual businesses make when marketing their services. In this episode you will learn: <ul> <li>The most common mistake architects make with their marketing communication</li> <li>How to attract clients rather than chase them</li> <li>How to detect a 'bad fit' client from the outset</li> </ul> Today's Resources: <a href="http://ai.agency-spring.com/" rel="nofollow" target="_blank">http://ai.agency-spring.com</a>

030  Marketing Formulas for Architects with Paul Iddon