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Whitney Owens

19 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Current Trends in Private Practice with Whitney Owens | GP 62

Practice of the Practice: Grow a Group Practice Podcast

After the pandemic, what are some trends to be aware of that are circulating in the private practice world? Should you do telehealth or in-person counseling post-pandemic? How can you take part in passing a bill that allows over-state line counseling? In this podcast episode, Alison Pidgeon speaks with Whitney Owens about the current trends in private practice. Podcast Sponsor Try out TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars. You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week. So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers. If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away. To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe In This Podcast Summary Having trouble with hiring Telehealth or in person? Over state counseling Having trouble with hiring Due to the pandemic and most services in the world going online, many therapists are starting their own practices because many of the pre-practice-launching costs such as paying rent, hiring an office, and so forth have been cut. This means that for general practice owners, it is becoming more and more difficult to hire clinicians because many clinicians are creating their own practices. Group practice owners now have to evaluate the benefits that they offer and their working environment in order to make it more attractive to potential clinicians. What has been a big game changer for me is offering health insurance for my staff. We switched over at the beginning of 2020 to W2 employees and now we’re offering health insurance and that actually helped bringing people on who were already in the practice parttime, they just changed to fulltime because they knew they could get benefits. (Alison Pidgeon) Work on proper wording and describing the advantages that clinicians can enjoy by working in your practice when you advertise for hiring. Telehealth or in person? How group practices have set up counseling services after the pandemic has varied from state to state. Some practices are doing mostly in person and others are doing mostly telehealth. If you are thinking about going back to in-person, here are a few precautions you can take: COVID wavers: you can alter it for your practice so clients can sign that when coming in. Clients wear masks, social distance, and sanitize often. All surfaces are cleaned constantly between clients. Meet the client at the front door to minimize their touching all the door handles. Over state counseling By joining PSYPACT, clinicians and practice owners can obtain the license they need to practice over state lines. Georgia was the first state that had this bill passed. Maryland, Nebraska, North Tennessee, North Carolina, and Delaware all that this bill pending. If you are in any of those states look this up [because] they are really great resources [in] the American Counseling Association and look up the counseling compact and it allows professional counselors to practice across state lines. (Whitney Owens) Rally up counselors in your area and write to your local representative to get the bill passed in your state. Useful Links: Greg Standerfer Answers all of Your Questions About Phone Systems | GP 61 PSYPACT Counseling Compact American Counseling Association Group Practice Boss Group Practice Boss on Facebook Email Alison: alison@practiceofthepractice.com PoP Group Practice Owners Facebook Group Free resources to help you start, grow, and scale Work with us Consult With Alison Meet Alison Pidgeon Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area. Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting. Thanks For Listening! Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe! The post Current Trends in Private Practice with Whitney Owens | GP 62 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

29mins

8 Apr 2021

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Whitney Owens on How to Market a Cash-Pay, Faith-Based Practice | MP 56

Practice of the Practice: Marketing a Practice Podcast

Are you thinking about starting a faith-based practice? How can you set up a faith-based practice that appeals to both people who are religious and who are not? What significance lies in the art of networking? In this podcast episode, I speak with Whitney Owens about marketing a cash-pay, faith-based private practice. Podcast Sponsor TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars. You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week. So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers. If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away. To get 2 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe Meet Whitney Owens Whitney Owens is a Licensed Professional Counselor and Private Practice Consultant. She lives in Savannah, Georgia, where she owns a group private practice, Water’s Edge Counseling. In addition to running her practice, she offers individual and group consulting through Practice of the Practice. Whitney places a special emphasis on helping clinicians start and grow faith-based practices. She hosts a podcast to help faith-based practice owners called the Faith in Practice Podcast. Whitney has spoken at the Licensed Professional Counselors Association of Georgia’s annual convention as well as Maryland. She has spoken the past two years at Practice of the Practice’s Killin’ It Camp Conference. She has also been interviewed about mental health issues on several media outlets including WSAV in Savannah and in the Atlanta Journal-Constitution. Whitney is a wife and mother of two beautiful girls. Visit her website and listen to her podcast here. Connect on Instagram and email her at whitney@practiceofthepractice.com In This Podcast Summary Marketing tips for group practices How to market a faith-based practice Marketing tips for group practices Website development Hands down, your website is incredibly important. It is the first impression potential clients can get of your practice and it will most likely dictate whether or not they will give you a call to book a session. Long-term [bootstrapping your website] is not sustainable, so eventually you’re probably going to have to hire somebody if you can afford to do it at the front end then. If you can get someone to go ahead and do that then do that, because then you can spend your time on doing other types of marketing to obtain clients. (Whitney Owens) Taking the financial dive to set up your website and logo from the get-go with professionals is the better option, because it attracts clients faster with its professionality, is laid out properly and fine-tuned to make sure everything works and you will not have to revisit it down the line for a complete revamp: unless you’re changing up your design profile. SEO Get an SEO consultant to optimize your website. This will help boost your search results when people look for therapists in their areas. It’s great if you have a well-designed website but if nobody is finding it then that’s obviously null and void and SEO is a great, free way to go about ensuring that you have constant traffic coming to your website. (Sam Carvalho) Google My Business Optimize your Google My Business account, because it is a worthwhile and cost-effective way to reach clients with ethically sourced reviews of your practice. Networking Don’t underestimate the importance and significance of networking. When you create and maintain relationships with other service providers in your community, the chances are that they will refer you first to potential clients because they can see how dedicated and thoughtful you are. Good clinical work Do good clinical work, and this may be the easiest tip. By doing good clinical work you build a good repertoire and positive word of mouth. How to market a faith-based practice I think what is super important at the very beginning when you decide to go with a faith-based practice is figuring out what level of faith integration you want in your practice because that’s really going to determine how you market it. (Whitney Owens) Ask yourself, do you want your practice to be fully faith-based where you only see clients with a certain kind of religion, or do you want to make faith a part of the practice but not a part of everything. You can set up your practice so that you have clinicians that work with people who are totally faith-based in their life perspectives, and clinicians who work with people without any religious components coming into question. You can have language in your practice that has a spiritual significance but is not overtly religious. Useful Links: Julie Broad on How to Elevate Your Brand Through Writing a Book | MP 55 Group Practice Launch Membership community Jessica Tappanna – Simplified SEO Consulting Jessica Tappana on Why Improving SEO Starts with Your Ideal Client | MP 3‪3‬ Email Sam at sam@practiceofthepractice.com Design Services With Sam Apply to work with us Meet Sam Carvalho Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment. She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge! Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding. Thanks For Listening! Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe! The post Whitney Owens on How to Market a Cash-Pay, Faith-Based Practice | MP 56 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

22mins

11 Mar 2021

Similar People

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Episode 22: How to Market a Cash-Pay Private Practice (with Whitney Owens)

Therapy For Your Money

While insurance companies take care of the majority of  client referrals for insurance-based practices, marketing a cash-pay only private practice is a different ball game! Generating your own leads can be a challenge, and we want to give you the basics to get started. Today, Julie is joined by Whitney Owens, a Licensed Professional Counselor and Private Practice Consultant in Savannah, Georgia. In addition to running her practice, she offers individual and group consulting through Practice of the Practice. Whitney places a special emphasis on helping clinicians start and grow faith-based practices. She hosts a podcast to help faith-based practice owners called the Faith in Practice Podcast!Episode Highlights:Draw your clients in with an eye-catching websiteFocus on your SEO (Search Engine Optimization), hire a professional to make sure your website has an eye-catching look, make sure you clearly explain that you are cash-pay only on your website (not on the home pageSEO ConversionMake sure to utilize your SEO on whichever website platform you use in order to generate organic leadsOnline reviews help boost SEO conversion - reach out to friends, family, and neighbors to leave you positive and genuine reviews in order to build up your SEO. Then, continue to ask your clients to write reviews towards the end of their sessions.Referral relationships are importantTake time to attend functions to meet peopleInvite potential referral partners out for coffeeContinue to reach out to prospective referral sourcesConsistency is key!Phone ServicesMake sure you have someone who can consistently answer the phones and turn those calls into clientsEnsure your staff knows how to discuss being cash-pay only - they should be knowledgeable in explaining why you are cash-pay only, superbills, and how out of network benefits workHow much should someone spend on marketing?This depends on how you are trying to growSEO and website optimization is a great investmentFocus more on creating genuine connections with referral sources rather than trying to run ads all over the placeMake sure to measure your marketingTrack metrics to know where your leads are coming from and what areas of your marketing are most effective - intake calls, Google searches, doctors referrals, etc.KPIs (Key Performance Indicators)Google AnalyticsSocial Media (Facebook & Instagram offer metrics)Email TrackingLinks & Resources:Water's Edge CounselingPractice Of The Practice - Whitney OwensPractice Of The Practice - Group Practice BossFaith In Practice PodcastClockwork by Mike MichalowiczGreenOak AccountingTherapy For Your Money Podcast

27mins

26 Feb 2021

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How to Launch A Group Practice with Alison Pidgeon and Whitney Owens | PoP Bonus Episode

The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

Have you utilized your time best to create your ideal work schedule? What resources are out there that can help you outsource your work?... The post How to Launch A Group Practice with Alison Pidgeon and Whitney Owens | PoP Bonus Episode appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

28mins

19 Feb 2021

Most Popular

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184. Private Pay Strategies w/ Whitney Owens, LPC

The Testing Psychologist Podcast

In part two of this month’s Practice of the Practice takeover, I’m talking with Whitney Owens about how to start and grow a private pay practice in a “saturated,” insurance-heavy community. The post 184. Private Pay Strategies w/ Whitney Owens, LPC appeared first on The Testing Psychologist.

1hr

11 Feb 2021

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Group Practice Panel Discussion with Alison Pidgeon, Whitney Owens, Susan Doak and Dawn Brunkenhoefer – Killin’It Camp Speakers Series 4 of 4 | PoP 525

The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

What are some of the benefits that group practice owners enjoy? Are there some valuable words of wisdom from successful group practice owners that... The post Group Practice Panel Discussion with Alison Pidgeon, Whitney Owens, Susan Doak and Dawn Brunkenhoefer – Killin’It Camp Speakers Series 4 of 4 | PoP 525 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

57mins

21 Jan 2021

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Christian Counseling, It’s Not What We Thought with Whitney Owens | Episode 25

Beta Male Revolution

Are you a faith-based counselor? Do you feel the need to pretend to either your clients or your therapist that you are all put together because you are faith-based? Do faith-based therapists differ from others? In this podcast episode, Billy and Brandy Eldridge speak with Whitney Owens about Christian counseling not being what we thought […] The post Christian Counseling, It’s Not What We Thought with Whitney Owens | Episode 25 appeared first on Beta Male Revolution.

26mins

1 Oct 2020

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Whitney Owens and Alison Pidgeon Answer Your Most Pressing Questions about Group Practice | GP 26

Practice of the Practice: Grow a Group Practice Podcast

What are some suggestions for starting and running your group practice? How should you go about managing your group practice’s finances? Are there adjustments... The post Whitney Owens and Alison Pidgeon Answer Your Most Pressing Questions about Group Practice | GP 26 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

43mins

30 Jul 2020

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Pivot Your Group Practice Intensive 2020 with Whitney Owens and Alison Pidgeon | GP Bonus Episode

Practice of the Practice: Grow a Group Practice Podcast

How has COVID-19 affected your group practice? What long term goals should you be setting to make sure that your business remains successful during... The post Pivot Your Group Practice Intensive 2020 with Whitney Owens and Alison Pidgeon | GP Bonus Episode appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

20mins

21 Jul 2020

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52. The 5 Myths of Having a Faith-based Therapy Practice with Whitney Owens

Private Practice Elevation with Daniel Fava

In this week’s Private Practice Elevation podcast episode, we’re killing 5 major myths of having a faith-based therapy practice. This week, Whitney Owens joins us to squash some major myths around what it looks like to run a faith-based therapy practice. Whitney is a Licensed Professional Counselor and Private Practice Consultant who helps clinicians start and grow faith-based practices. If you’re wondering how you can incorporate your faith into your practice in a way that feels right to you, listen up!

35mins

6 Jul 2020

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