How do you stand out amongst all the noise in today’s busy online world? How do you get your products and services into the media and get free PR? How do you share your gift with the world and demonstrate your value? Following a challenging situation and having no resources for advertising or hiring a PR firm, Christina Daves taught herself everything she could about generating her own publicity and getting visibility. She has since appeared in over 1000 local and national media outlets and is a regular contributor on Good Morning Washington. Together with her clients, Christina has now had over one billion views and generated over eight figures in sales from free publicity. PR for Anyone is really for anyone! KEY TAKEAWAY “If you don't tell the world how great you are at what you're doing, somebody else will and you might be so much better than them but it doesn't matter nowadays. You've got to be out there. You've got to be online. You've got to be telling the world what you do.” ABOUT CHRISTINA DAVES Christina Daves, DIY-PR Strategist, is the best-selling author of, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares her journey of getting exposure for a product she invented, www.HealInStyle.com. CONNECT WITH CHRISTINA www.linkedin.com/in/christinadaves www.instagram.com/christinadavesofficial www.facebook.com/prforanyonechristinadaves www.twitter.com/prforanyone ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Mentor, Apple Podcasts #1 Podcaster, , Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose. Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would like Amy to help you on your podcast hosting or to focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter CONNECT WITH AMY https://www.joinclubhouse.com/@amyrowlinson https://www.instagram.com/focusonwhy/ https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/ HOSTED BY: Amy Rowlinson DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate I earn from qualifying purchases.
How to Get on TV and Add Value with Christina Daves
The You-est You™ Podcast
Hey there, beautiful soul family. As you know, I strive to bring you amazing guests with tales of beating the odds and whose will and mindset are a testament to great faith. Seeing others walk before us helps to motivate us in the areas where we struggle, which is why I love having a wide variety of inspirational guests. Today we are talking about marketing. How to go from the little fish in a big pond to the big whopper. Meet Christina Daves Christina Daves is a repeatedly successful entrepreneur, award-winning inventor, best-selling author, and infectiously energetic speaker. She has sought out opportunities in event planning, land development, retail, and fashion and pursued them with the work ethic that makes her an inspiration. As many business owners know, starting out small leaves little money for marketing. With a fledgling business and a running clock, Christina developed the PR skills in under one year to launch herself and her company into national recognition. Through her two best selling books, The DIY Guide to FREE Publicity and PR For Anyone, and her constant speaking appearances, Christina aids owners and employees to take the small steps required to see success and seize it. A Change of Mindset Christina shared an inspiring story of hope and endurance when she missed her opportunity to be on Shark Tank that would have catapulted her sales and turned her business into a success. And while she did battle with despair for 5 months, her belief in herself and her product helped change her mindset. She was convinced that everything would work itself out. How to Get on TV Christina may have missed the chance to be on Shark Tank, but she wasn't finished yet. She had a thirst to crack the code to marketing and learn all she could about PR. She figured out the secret of how to get TV appearances, how to get your name in the media, and expand your platform. Learning that secret helped her win $20,000 in the inventor competition on the Steve Harvey show. Today she is a huge success, and it started with a missed opportunity on Shark Tank. 5 Tips for How to Improve Your Public Relations [15.20] 1) You have to be "famous" in your industry [16:30] 2) Start small. Look to print media first, and then it's easier to pitch television. [20:05] 3) Start local. Find your local personality anchors and reporters to reach out to and cultivate a relationship with. [21:27] 4) Know how the media operates and do your homework on local segments that are relevant to your work. Always see how you can add value to the audience. [21:54] 5) Research what is being covered and where you might be able to share your gifts and be of service and value to their show. Final Thoughts Christina reminds us that you have to be willing to do the work and invest time in yourself and your business, but you can never be afraid to ask. When pitching yourself and your business, you have to get comfortable pitching to different media outlets. And while you may sometimes hear rejections, nobody wants to see you fail. Adopt that mindset, and it will all work out! Connect with Christina Daves Website: christinadaves.com Facebook: facebook.com/PrforanyoneChristinaDaves Twitter: @PRforAnyone LinkedIn: linkedin.com/in/christinadaves/ Instagram: @christinadavesofficial Sacred Connection As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, thoughts, and I would love to hear what your word is for 2021. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group The You-est You® Community for Soul Seekers Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU. Here's to your being your you-est you! https://juliereisler.com/podcast/ For iTunes listeners, get automatic downloads and share the love by subscribing, rating & reviewing here! *Share what you are struggling with or looking to transform with Julie at firstname.lastname@example.org. Julie would love to start covering topics of highest interest to YOU. You-est You Links: Subscribe to the Podcast Learn more at JulieReisler.com Become a Sacred Member at The School of Sacredology Join The You-est You® Community for Soul Seekers on Facebook Subscribe to Julie’s YouTube Channel Book Julie as a speaker at your upcoming event Amazon #1 Best selling book Get a PhD in YOU Download free guided-meditations from Insight Timer Julie’s Hungry For More Online Program (10 Module Interactive Course)
Episode #198 Captivate Your Audience to Cash In on Success with Christina Daves
The HyperFast Agent Podcast
In this episode of The Hyperfast Agent Podcast, Christina Daves from PR For Anyone, presents at the Hyperfast Sales Summit. With over 1,000 appearances in the media, Christina and her clients have amassed over 1B views and $100M in revenue. Listen to hear how to captivate your audience to cash in on business success. Episode Highlights: Since February, the entire world has changed because of the ongoing global pandemic. Everyone was forced to move online when the world shut down, making it harder to be more visible. Captivating the audience will help agents stand out in the loud world of online marketing. Christina does not have any traditional PR experience, yet has had an incredible amount of success. It all started when Christina won Steve Harvey’s Top Inventor competition. SEO from appearing on local and national television has been tremendous for Christina. Find a way to make people stop their scrolling and really examine your content. Most agents make the mistake of having a generic website, stopping them from standing out in the crowd. You only have 1.7 seconds to grab someone’s attention, according to a recent lululemon study. If you are too generic, you will not attract the ideal people that you want to work with. Finding your niche will help you as an agent connect to like-minded people. While you can sell to everybody, honing in your message on a certain niche will help you get media attention. Let people know what you can do for them instantly so you can grab their attention in that short window. Once you have figured out your message, you can hire someone to promote it for you. Becoming famous or being featured in an article will help you stand out from all of your competition. There are 3 steps to the process of getting featured in the media. Logos need to be on your website and all of your marketing material so the media exposure will shoot you to the top of the search page. Newsjacking is when you take something from the news and plug it into your real estate content. Become the expert in your industry through the content and value that you provide. Christina shares a plethora of success stories from her own experience and the real estate agents that she works with. Grab the journalist’s attention with the hook in your subject line; no one does this better than magazines. Google can be your secret weapon when it comes to finding the right journalist. It only takes 10 minutes per day to make all of this happen. It’s going to take a long time for the world to get back to normal, so you better adapt right now. Cindy Ashton and Christina combined forces to create a visibility bundle, the Platinum PR Package, for entrepreneurs to get media exposure. Sharing your story will help you connect to people; it’s the most effective form of marketing in today’s world. 3 Key Points: Everyone in the country is in a constant state of scrolling when they are on their phone. You have to be able to make them stop. Being newsworthy, creating great hooks, and finding the right journalist will help agents get their spot in the media. What starts with a media connection can see exponential growth when put out on social media. Resources Mentioned: Learn more about Hyperfast Academy; Send your clients to Dan and Keri HERE Christina Daves (Website, LinkedIn) Visibility Bundle for HyperFast listeners
The Four Seasons of Publicity with Christina Daves
Marketing, Media & Money
Christina Daves, DIY-PR Strategist, is the best-selling author of, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares her journey of getting exposure for a product she invented, www.HealInStyle.com.Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1000 local and national media outlets including The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She is also a regular contributor on Good Morning Washington.Christina is a sought-after keynote speaker and can be seen sharing her message on stages (in-person and virtually) inspiring business owners and entrepreneurs to gain visibility and credibility through media.Together with her clients, Christina has over 1 billion views and generated over $100 Million in sales from free publicity.WEBSITE: www.christinadaves.comGet in touch with Christina Daves and check out her programs and if you're ready to achieve massive publicity success. She is also available to hire as a keynote speaker on your next event.>> https://www.christinadaves.com/FREEBIE: 3 Steps to PR SuccessGrab this FREE Step-By-Step Guide to Christina Daves' PROVEN System that last year resulted in over 873 million views and over 8 figures in sales from FREE Publicity.>> http://www.3stepstoprsuccess.comChristina Daves' Books -- Grab Your Copy on AmazonPR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your BusinessThe do-it-yourself guide to getting publicity for your business—without a big budget!>> https://www.amazon.com/PR-Anyone-Affordable-Easily-Business-ebook/dp/B00HK4K4MS/The DIY Guide to FREE Publicity: 100+ Things You Can Do to Get Media Coverage for Your Business NowIn the DIY Guide to FREE Publicity, Christina shares her proven methods. Whether you are a speaker, consultant, trainer, or any type of business owner or entrepreneur, Christina can help you get featured in some of the biggest media outlets.>> https://www.amazon.com/DIY-Guide-FREE-Publicity-Coverage-ebook/dp/B07XV8RSGZ/ See acast.com/privacy for privacy and opt-out information.
Redskins will 'retire' Washington's nickname, will other teams follow suit?Christina Daves is a public relations expert and author of DIY Guide to Free Publicity and PR for Anyone. She made more than 1,000 media appearances including the Today Show, Sirius XM Radio, Forbes, Entrepreneur, Success, The Washington Post, The Steve Harvey Show, Dr. Oz, and local news affiliates of NBC, CBS, ABC, and FOX.Other teams feeling the heat: Kansas City Chiefs, Cleveland Indians, Atlanta Braves, Chicago Blackhawks, Florida State Seminoles and the Utah Utes.Name Change? These other teams could be nextWhat are the pros and cons of a name change when it comes to marketing and public image?
During today’s episode, host Keri Shull speaks with public relations guru Christina Daves, founder of PR for Anyone. Christina shares her three-step formula for building your business by getting PR famous. After listening today, you’ll have an actionable plan for how to get your story on the news in the next seven days. Episode Highlights: In 2010 Christina invented fashion accessories for medical boots. She became an expert in PR and was in 50 media outlets during her first year to promote her product. She began teaching people in real estate how to be successful in PR five years ago. The more visible you are to people, the easier it is for them to make a connection with you. In the Get PR Famous Formula, you need to be newsworthy, you need to create great hooks, and you need to find the right journalists. First, you need to create a brand. This will give you positioning and visibility. Pick one place to start with your PR plan. It could be television, but could also be newspaper, radio, or social media. Every person has a unique gift to offer the media. First, you need to be newsworthy. Remember that the media is looking for your story. If you are quoted in a major media outlet, that gives you credibility. You build your digital footprint when you are in the media. Newsjacking is when you take a story that is hot in the media and leverage your expertise to get into the media. If you're constantly pitching stories to the media they will remember you. You can affiliate yourself with a non-profit if you really believe in a cause and then tie it in with your business. Another strategy is to collaborate with people. Christina shares the example of a realtor who partnered with a builder for a massive giveaway that received a lot of attention. Celebrity sells. Know your property and know if there's any history to it. You can also use holidays and the calendar for newsjacking. Monitor social media, especially Twitter for newsjacking opportunities. Check out the history of your property to see if that may be newsworthy. You must create a great hook. Look at magazine covers to gather inspiration for hooks. You can use Google to find the right journalists. When you're in the mainstream media, you can then share that on your social media. Use your content to establish credibility so that when major media outlets check you out, you've demonstrated your expertise. If you implement Christina's strategy, you could get media attention this week. Think of one idea you could use to pitch a story to the media. Make your writing easy and accessible. That will help you with your pitch. Keri and Christina help live participants brainstorm brilliant pitch ideas. When you're thinking about stories, think about what's next. You can spend ten minutes each day pitching stories and have success. 3 Key Points: To get media attention you must be newsworthy. You can achieve this easily by newsjacking. You need a great hook to pitch a story successfully. It’s easy to find the right journalists. Remember that they are looking for your unique story. Resources Mentioned: Learn more about Hyperfast Academy; HyperFast Coaching; The Keri Shull Team website Keri Shull: Linkedin, Facebook, Instagram Christina Daves contact, website Email Christina at email@example.com The DIY Guide to Free Publicity (book)
Interview with Christina Daves: How to Land Media Exposure for Your Business
3X Value Growth
Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity. She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country. In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching. "The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.” – Christina Daves Why you have to check out today’s podcast: Discover how to free publicity to massively grow my business Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience Discover what holds people back from doing public relations or PR Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model Episode Takeaway: What holds people back from doing PR? "It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. " – Christina Daves Resources|Links Get Christina Daves' PR Famous Formula: http://www.3stepstoprsuccess.com Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage: https://www.helpareporter.com Connect with Christina Daves: Website: https://www.prforanyone.com LinkedIn: https://www.linkedin.com/in/christinadaves Twitter: https://twitter.com/prforanyone Facebook: https://www.facebook.com/Prforanyone
EP6: Publicity Opportunities During The Coronavirus Outbreak With Guest Christina Daves
Video Marketing For Business Podcast
Publicity Opportunities During The Coronavirus Outbreak With Guest Christina Daves Publicity offers many networking opportunities because it forms connections, influence decisions, and motivates change. During a pandemic, there are many ways for you to get media attention. And, you don’t have to be a doctor or medical professional to get publicity right now. In this week's episode, Tamara Thompson welcomes her special guest, Christina Daves, as they talk about publicity opportunities during the coronavirus. Christina Daves is the President of CastMedic Designs, a publicity expert, on-air personality, a motivational speaker and trainer. She launched PR for Anyone® to help small business owners, entrepreneurs, authors, and professionals from multiple industry sectors learn how to easily and effectively generate their publicity. Her profitable strategies and experiences inspired her to write a bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, providing over 100 tips to gain free media exposure and The DIY Guide to FREE Publicity. She has over 75,000 online fans and has appeared on stations across the country on NBC, CBS, FOX, and ABC, where she hosts a monthly segment on Good Morning Washington. Nationally, Christina Daves appeared on not only The Steve Harvey Show but also the Today Show and Dr. Oz. She has partnered with brands like Amazon, Home Depot, Bed Bath Beyond, Kohls, Ace/The Grommet, Tristar Products, Sharper Image, and OXO to feature their products as well as many local inventors to help them get noticed. Part One of ‘Publicity Opportunities during coronavirus with guest Christina Daves’ During this time where we all witness the market slowly crashing, people are relying on industry leaders who are into the digital marketing space. They need guidance on how they can continue to build influence and authority online. It's just about the creativity aspect at this point. “People who want to build influence and authority online are looking for business leaders with knowledge in digital marketing.” — Tamara Thompson You need to do something and surround yourself with the same people who take their business seriously. You can help give hope to many business owners out there whose profits are starting to shrink. You need to think about getting yourself in the media and come up with topics that people can relate with. Part Two of ‘Publicity Opportunities during coronavirus with guest Christina Daves’ Everybody is online. Everybody is watching TV. Everybody is doing things with their mobile devices ten times more than they were before. And they have all the time in the world to view your content. So, there are tons of opportunities for you to be seen and heard through the PR and media right now. There are many people out there wanting to learn how things in the digital space work. So, it's about helping those people that want to leverage their authority, as well as their knowledge, and provide value in different ways that they just probably haven't thought outside of the box. “Create a high-quality, engaging, value-driven, and heartwarming story that can inspire people during this time.” — Tamara Thompson There's a big silver lining here across all industries. There's a lot of bad things going on, but let's hope that something positive can come out of this. Give them some story that's high quality, engaging, value-driven and heartfelt, and something that can inspire people during this time as well. How To Connect Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. Contact us now! http://broadcastyourauthority.com/contact/ Get In Touch With Christina Daves: www.prforanyone.com
Get My Product Out There; Christina Daves Teaches The Best Ways To Get Exposure For Your Invention
The Launch Network
Christina Daves It all started in 2010 when I broke my foot the day before I was going to New York City, Fashion Capital of the World. The doctor put me in one of those big, black, awful medical boots. I searched for anything to make it fashionable. The experience motivated me to design fashion accessories to make them look better. This resulted in the immensely popular CastMedic Designs which won Steve Harvey's Top Inventor honors on his Emmy® Award winning show and have been worn by celebrities including Diana Ross. Have an invention or product you need visibility for? Let's talk, www.ChatwithChristina.com The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com