In this week’s show: Building awareness of a growing medium Systematization The intake process is all about the business owner Planning isn’t sexy Interrogating a problem Keeping it simple Ben’s top 3 quick tests for your website
Methods and Mindsets for Successful Web Design Projects with Agency Boss Ben Seigel
The Busy Creator Podcast with Prescott Perez-Fox
Ben Seigel (@versastudiollc) is a web designer and developer, and head of Versa Studio. In addition to managing projects and writing the necessary code for client sites, Ben has examined and written about the underlaying value of design, how small businesses and design agencies can work together toward successful ends. In this conversation, we dig into content management systems on websites, discuss managing remote teams, remark on transitioning from a pure developer to a business owner, and share some common ailments of working with small businesses on their brand and web design projects. Website Planning for Small Business Grab Ben’s eBook, Website Planning for Small Business, and catch up with him via the website for Versa Studio. Get The Episode Download The Busy Creator Podcast, episode 94 (MP3, 54:50, 26.5 MB) Download The Busy Creator Podcast, episode 94 (OGG, 54:50, 26.2 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes | on Google Play Music | on Android | on iHeart Sponsor Freedcamp, the best free online project management software Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless. Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com Show Notes & Links Versa Studio is a distrubuted team, building websites & brands for small business and non-profits Ben previously ran a lawn service and worked internally in the insurance industry HAM Radio Commodore 64, Prescott’s first computer The Internet of Things Versa Studio works with ExpressionEngine and Craft, exclusively WordPress Nick Spriggs, previous guest on The Busy Creator Podcast Vector Media hosts the New York City Craft Meetup Register for a temporary live installation of Craft Ben manages projects, but also still writes code and works on the sites Ben runs the Madison Web Design/Development Meetup Big Data Periscope Ben’s eBook, Website Planning for Small Business "If someone wants to spend $20k on a project, but won't take 2 hours to read a plan ... they're not going to be a good client." —Ben Seigel Tweet This Prescott’s eBook, Building Brands "You need a 'minimum viable brand' before any website." —Prescott Perez-Fox Tweet This Prescott wants the “power of suggestion” as his business superpower. Ben prefers a version of ESP. Request for Proposals (RFP) "(an RFP) is a really great way to waste a whole bunch of peoples' time." —Ben Seigel Tweet This Brennan Dunn, Roadmapping A “Warm RFP” has a higher chance to succeed "You can read four proposals. You probably can't read 19." —Prescott Perez-Fox Tweet This Current (October 2016) Facebook image guidelines Full Employment Act Bespoke aka custom-built Tim Ferriss "We're not built to sit all day. We're also not built to stand. We gotta move." —Ben Seigel Tweet This Exploring Music with Bill McGlaughlin Graceland by Paul Simon on Amazon Derek Sivers Versastudios.com/now — what Ben is doing now Versa Studio Versa Studio on Twitter Versa Studio on Facebook Ben Seigel on LinkedIn Tools ExpressionEngine Craft CMS Photoshop Sketch HeartMath Techniques If given the opportunity, build a new platform fresh without links to the past ten years of legacy code Connect with people in person rather than social Break a project into steps/phases, so you can learn about the client as you go Build a “Helvetica-Vanilla” version of your website while you test-and-iterate on brand, content, visual styles Counter an RFP with an honest, candid phone call or conversation Ask about the competition for proposals/pitches/tenders Review a project through a post-mortem Auto-answer common email questions Pomodoro Method Habits Create a “framework” for your projects; share it with clients and industry Start projects with an “assembly line” for beginning a project Call Templates “Starting Documents” Be flexible on your standards and workflow Save code snippets and text macros as you work on projects; you’ll likely need to use them again. Always move during the day Work toward your daily practices Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get 201 Great Ideas for Your Small Business by Jane Applegate as a free audiobook Join the Discussion Leave a comment below to participate in the conversation.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
In this week’s episode of the Sailing to Success Podcast Show, Lyndsay Phillips interviews Ben Seigle. Ben is the owner of Versa Studio, he manages branding projects for his clients and specializes in the Expression Engine CMS. Lyndsay and Ben discuss how branding and web design intersect in business.
This episode came out of the frustrations the guest had in building websites for clients (see the book link below that addresses these topics). In particular, there was no plan before beginning a new website build. In fact, few agencies will do a Needs Assessment or Discovery before embarking on the work of building the right site, while this could be a life changing event for the client. Many clients may think, "what I'm doing is working" instead of thinking, "what new thing am I not doing that could propel my business forward?" Proper planning can vet this out.Other topics addressed: - the critical nature of branding, - business success despite bad digital marketing, and - the high value of good photo, writing and video.