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Keri Shull

19 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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You Either Win or Your Learn with Keri Shull | EP. 7

Words of [Wise]dom Podcast

http://likegrantwise.com/wp-content/uploads/2021/05/WOW_Keri-Shull-MP3.mp3 Keri Shull is the epitome of resilience. Having moved 13 times before the age of 18, she learned how to adapt and thrive while being introduced to a new environment. Those skills helped shape her future and made it possible for her to build a residential real estate team of over 120 people. Admittedly she had no plans to be a real estate agent; in fact, she was a very successful sales manager at the age of 22 and had no intentions of leaving a job she loved. However, when presented with an opportunity she could not pass up, she took the risk and fell in love with being an agent. When asked how she remains at the top of her game, Keri admits that she has always been somebody who loves to work. She finds joy and fulfillment in helping others and striving to promote her own personal growth. “Be in the room with people who have been where you want to go.” Keri explains how starting a family made her feel as a very career-focused individual, “for me as a mom, it caused me to have hesitation. I always knew that I wanted to have children; that was a really important element of my plan in life. But I didn’t know how having children would impact my ability to do work, to do my job, and fulfill my mission on my work journey. And I grew up with a mom that stayed home, and one of the things she told me, which I now believe was a limiting belief, was she would tell me, you can’t have both, Keri. You will see when you have children you can’t be a mom who works and a mom who’s really connected to your kids… that limiting belief was inhibiting my potential.” She describes what it was like to come to the emotional realization that she was stuck, and as a woman who values personal growth, she had to overcome this. “I think there are a lot of entrepreneurs, we get stuck, and we don’t know where to go or what we want to accomplish next. Or maybe we accomplished what we thought we wanted, and then it doesn’t feel as great as we thought it would, and so we have to recalibrate what we’re after.” Keri elaborates on how moving so many times as she was growing up helped shape her future success, “I am really comfortable with change, and so I think for a lot of entrepreneurs and people in general, we resist change to our detriment because just around the corner of change could be something great.” Keri shares one of the scariest moments of her life and what she learned from it, “So I just had my fourth child when he was two weeks old, maybe two and a half weeks old I had a moment where everyone was melting down…I was trying to feed him, and the sling flipped, and I almost dropped him on a tile floor… here’s what I learned from that moment I have four children, five and under, and I still have multiple businesses that I am running, I have my family. I am going to be living in chaos for a while, and I am going to have to calm down and be okay with that.” She realized that what she needed was to quiet her mind and not allow herself to get overwhelmed by the chaos, which has rung true in other aspects of her life. “We can’t control everything that’s happening to us, but our reaction and how we choose to move forward, that’s all we can control.” “My message for anyone out there is know what makes you tick and then move in that direction.” Keri discusses how she finds a balance between work, family and her own needs. She prides herself on setting boundaries and carving out time to dedicate to each aspect of her life yet obtains the freedom to work when she wants to. When asked what has consistently been on the other side of fear for her, Keri answers with, “It’s always a big win. And no matter if what we are doing works out the way we wanted or not, it’s a big win because there are so many lessons involved.” She discusses how being around people who are where you want to be is a substantial motivating factor. Still, anyone who says they have never doubted themselves in those situations is lying. “The impression that people have sometimes is that successful people haven’t had really heartbreaking failures…those hard times are what prepares us to be truly successful. What’s most important to me is never stopping.” It is an important sentiment to remember that you either win or you learn. Keri shares one of those heartbreaking failures, “The quick version of this… we ended up in a lawsuit and lost over a million dollars from doing this project. That could have been the end, by the way; we could have said, oh, we shouldn’t do real estate developments.. what a sad lesson that would have been.” In the process, she learned that she could do anything as long as she is focused on learning and that it is okay to walk away from an opportunity if it is not with the right people. “You are on the right track because you are someone who is listening to this conversation.”


12 May 2021

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Social Media Sells Homes! Content Planning With Keri Shull on Founders Club

Founders Club Golden Nuggets

It's no secret, a strong social media presence is one of the fastest ways to grow any business. In this clip, top real estate producer Keri Shull, goes over why she's investing so much money and effort into creating content and the ROI that other brokers are missing out on. This is a great clip for any agents or brokers looking to step up their social media game! Check out more on Kerri's Team at: https://hyperfastagent.com/ LISTEN TO FULL EPISODES HERE: http://bit.ly/FoundersClubPodcast SUBSCRIBE TO MY CHANNEL HERE: http://www.youtube.com/c/OliverGrafTV CONNECT WITH ME ON SOCIAL HERE: http://www.OliverGraf.tv/Social


24 Mar 2021

Similar People

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Episode #227 Set Clear Expectations With a Reality Check Analysis with Keri Shull

The HyperFast Agent Podcast

In this episode of The Hyperfast Agent Podcast, listen as Keri Shull presents at the 2020 HyperFast Sales Summit about her reality check analysis that ensures agents and their clients stay on the same page!  Episode Highlights:  Keri’s reality check analysis will help make a productive mindset shift that will last forever. Every agent has dealt with clients whose desires just did not line up with the market. Over 85% of a realtor’s clients are going to be unrealistic about their expectations and money. When clients don’t get what they want, they become upset, disappointed, and could even fire you. Clients will ghost you for another agent when you fail to set their expectations properly. Without having the conversation upfront that establishes you as the expert that listens, they will not refer you even if you do find them a house. A mistake that many experienced agents make is telling clients that their expectations do not exist. Rather than telling someone that their expectations don’t exist, show them, or they will not like you. The goals of the initial meeting are to build rapport, understand what they want, and get a signed buyer agreement. There’s no way to shift your clients to reality without understanding their motivations. Keri recommends that before shifting your client, you gather all the information about their “why”. It’s important to use the facts of the market to support your reality check questions. Too many agents make the mistake of trying to shift expectations over the phone, effectively destroying any rapport. Focus on what has been sold in the last 90 days and compare it to their actual criteria without putting their price range in. When you see that their criteria and market price don’t align, it’s important to normalize the situation for your client. Don’t forget to reset the client’s expectations after giving them their initial reality check. If you don’t reset the client’s expectations, they will rent or research enough to shift on their own. By anchoring at the budget that they tell you, you inadvertently get them stuck at that number. Keri immediately connects her lender with the client to build rapport and share financials. It’s extremely important that you discuss the budget with your clients in monthly terms. Agents have a tendency to peck with ultimatums and scenarios that make the client feel like their dream is being changed. Continuously reiterate the important points to them so that they know you’ve been listening. Before you make any comments or present any scenarios, do the math, or they will think you’re stupid. It depends on the situation where you should start “pecking” (i.e. features, price, or location). What makes the shift so hard is that most of the time, you are dealing with a couple who probably have different opinions. Practice “stacking” out loud or you run the risk of remaining a “pecker” for your entire career. 3 Key Points: It’s human nature to be unrealistic with expectations, especially when looking for your dream home at the price that you desire. It’s up to agents to set those expectations correctly. Many real estate agents make their clients feel small when they show them that their criteria do not line up with the market. Make it a point to normalize the situation and make them feel comfortable. First-time home buyers tend to think of their budget on the basis of monthly payments whereas experienced home buyers think of the total cost. Resources Mentioned: Learn more about Hyperfast Academy; Get 100 Hyperfast Tips Keri Shull: (Linkedin, Facebook, Instagram) Reality Check Analysis


17 Feb 2021

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Setting Up Your First Meeting For Success l Keri Shull l Episode 24

Agent Power Huddle

In order to be successful, you need to set yourself up for success! 👍In order to be successful with your clients, you need to also set their expectations as you guide them through the process. 😃Keri Shull did an amazing job covering all of this and more when she hosted the Agent Power Huddle!Ranked as the top producing team in the DC Metro area, Keri Shull and her team have sold nearly $5 billion of local real estate.The team has helped thousands of families buy or sell their home in VA, DC, & MD. Keri offers her clients several GUARANTEE programs that eliminate the typical risks associated with buying or selling properties.Keri also explains her reality check analyst training, the circle of truth, pecking, stacking, and more!You can learn about all of this and more in this episode of the Agent Power Huddle titled "How to Set Up Your First Meeting For Success!". Agent Power Huddle is a daily jump-start giving you all the tools you need to create an amazing real estate career. Join us LIVE at 8a PST // 11a EST (Monday - Friday) as our revolving group of hosts, covers everything from marketing to mindset, strategies, and techniques to help you grow your real estate business. Lead by industry leaders.Join us at www.AgentPowerHuddle.com!


12 Jan 2021

Most Popular

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Dan Lesniak - Keri Shull Team - Virginia

Barons Infinite

Dan Lesniak is a billion-dollar real estate agent, best-selling author, investor, developer, and coach. Dan’s HyperLocal strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year. Since then, Dan and Keri Shull’s combined team has grown to 80+ members and sells over $400 million in volume annually.   Facebook Instagram Hyper Fast Agent Website


17 Nov 2020

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Episode #173 Five Tips to Boost Your Business with Keri Shull

The HyperFast Agent Podcast

During the HyperFast “Hangover” Event, host Keri Shull provides five tips to boost your business. Keri’s tips will help you deepen relationships, expand your sphere of influence, and get in front of the people that matter most. Episode Highlights:  Some of Keri's tips will be easy to implement, others will be harder. It’s important to deepen relationships. Keri started doing webinars with other people in her network to teach. Think of people who have the opportunity to refer you to many clients. Think about your past clients. Who are your raving fans? Think about your prospects. Certain prospects can connect you to whole groups of people. Consider your vendors, such as stagers, lenders, and more. Think about how you can add value to them. Leverage video with clients. Keri challenges you to send an individual video to all the people on your list to make your connection more tangible. In video, show them that you care, make it personal, tell them how you're serving clients, and ask of anyone they know that you may be able to support. Wish them safety and health. Don't overcomplicate it. You can create videos with your phone. Leverage LinkedIn. Look for corporate accounts. LinkedIn is a great way to expand your network. On weekdays, Keri connects with at least twenty new people. Keri goes to the influential people in her sphere and goes through their lists to see who she wants to connect with. Keri got 39 recommendations in two days just by asking. This can build your credibility on LinkedIn. Write recommendations for your vendors.  Build LinkedIn time into your daily calendar. LinkedIn can be very empowering when you're trying to rebuild. Corporate accounts will allow you to do one buyer presentation and capture many clients. Do an educational event where you provide value to their staff and you educate them. Be specific with who you're targeting when you're going after corporate accounts. Present yourself as a community liaison.  Think about how you can support another business. When you add value creatively, businesses are excited to work with you. Keri speaks about writing letters of the heart. Express some vulnerability. Welcome connection and emphasize that relationships are important to you. Gifting is all about staying in front of the people that matter most. When a seller doesn't want to list during COVID, dig deep into their why.   Isolate why they would make the move and what it would mean in their life. Then assess what they're afraid of. 3 Key Points: Leverage video to stay in front of your most important clients and prospects. Go after corporate accounts and present yourself as a community liaison.  Use gifting and letters of the heart to nurture connections.  Resources Mentioned: Learn more about Hyperfast Academy; HyperFast coaching website Keri Shull: Linkedin, Facebook, Instagram Giftology (book)


26 Aug 2020

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Episode #167 Land More Off-Market Opportunities with Keri Shull

The HyperFast Agent Podcast

On this episode, host Keri Shull presents at the HyperFast Digital Dive Deep Event on how to land more off-market opportunities using sixteen different strategies. Learn how to gain an advantage and differentiate yourself as an agent, by executing on these smart strategies. Episode Highlights:  If you want to differentiate yourself, go out and find off-market properties. Off-market opportunities are a huge attraction to buyers. If you can create these opportunities, you will own your market. People will refer you more business when you find them a home they could not have found without you. An off-market property is a property that is not listed on the MLS. Your job is to be proactive and to find what your buyers are looking for. Look at who the absentee owners are. Reach out to landlords and ask them if they'd consider selling. Use Zillow to find people who are trying to sell homes themselves, contact them, and try to get your clients in the door. Imagine you find the right property in the tax records. Do a letter drop and target those specific sellers. The more specific you are in your letter, the higher your callback rate will be. Use Craigslist. There are still FSBOs who put their homes on Craigslist and Facebook Marketplace. FSBOs and FSBO websites are a good place to find off-market listings. Also look at vrbo.com and airbnb.com because some of those people are not able to get income right now. Befriend gatekeepers. They can be powerful referral sources when you provide value to them. Keri always gave little gifts to the person at her front desk. Look out for gatekeepers and have their back. Top agents can help you get deals done. Based on the criteria your buyers want, you can sort sold listings and then sort by the agents and call or text them and ask what they have coming up in that neighborhood. Builders who are prominent in a community meet with many sellers. Builders will give you plenty of opportunities if you build a relationship with them and refer back to them. Remine is a tool you can use to search. Call your MLS and ask if they have Remine. Remine takes data and layers it based on the habits they've seen for consumer spending. Remine can help you reduce your cost on farming based on data.  All of this is giving you the power to influence sellers to think about selling and to influence your buyers by proactively letting them know how you're handling challenges. Expireds and withdrawns are worth checking in on. Try to procure those opportunities for your clients. Look at probate records. There is a legal right for you to request information from the county. Social media is an obvious place where you can post about buyers with a need. Tell your SOI what you are looking for. Some local companies post the listings they have that are coming soon. When you use these strategies, you will have something valuable to share with your clients about what you're doing on their behalf. Hire a VA if you're too busy to execute on these strategies on your own. 3 Key Points: Finding off-market opportunities will help you dominate your market. There are many places to find off-market opportunities for your clients. It’s your job to be proactive. People will refer you more business when they know you can help in a proactive way. Resources Mentioned: Learn more about Hyperfast Academy; Get Dan’s book for free here Keri Shull: Linkedin, Facebook, Instagram Remine real estate software


12 Aug 2020

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How To Fail At Real Estate With Keri Shull, CEO of The Keri Shull Team and Co-Founder of HyperFast Agent


Hello everyone! It’s another episode of CEO Secrets! Our guest today is a great public speaker who has built a successful team and multiple businesses. Let us welcome, Keri Shull. Keri Shull is the founder of The Keri Shull Team, the top-selling real estate team in D.C., Maryland and Virginia area. Keri's team is #13 team-owned brokerage in the nation according to REAL Trends and The Wall Street Journal. Keri has contributed to Forbes Magazine, Business Insider, Money, and Entrepreneur on the topics of entrepreneurship and goal achievement. Let's learn from Keri today about the steps she took to be where she is right now, her strategies to be the top producing team in their market, and other business ventures. Top Takeaways: 1. Keri's biggest takeaways from getting into coaching (5:13) 2. Utilizing your assets to grow your business (9:46) 3. What Keri did poorly when she was starting in the business (13:43) 4. What you need to know before following someone else's business model (19:36) 5. Tips from Keri if you are planning to build an ISA team (21:35) 6. The power of content to generate leads (31:03) 7. Strategies to raise funds to venture projects with developers (36:21) 8. What Keri did to get business with builders  (42:43) Episode Transcript: https://docs.google.com/document/d/1M891FBiQVMa__fpOI5ZWXclpsrw2QRHiIklN9rPAXrE/edit?usp=sharing Get 20% on HYPERFAST SALES SUMMIT 2020 use code: HFASUMMIT20 HyperFast Agent Keri's 5 Tips

1hr 1min

30 Jul 2020

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#189 RET feat. guest Keri Shull

Real Estate Titans with Greg Fowler

#189: Real Estate Titans with Greg Fowler featuring special guest, Keri Shull. Follow us on Facebook: @RealEstateTitansLive Watch this episode on YouTube: Real Estate Titans Channel Greg Fowler on Instagram: @gregfowlerco Sponsored by Lion Bolt Media. www.lionboltmedia.com Episode Insights: "Put yourself in the room with people who have already been where you want to go." Website: https://kerishull.com HyperFast Agent: https://hyperfastagent.com/about-keri-shull/ Follow Keri: @TheKeriShull Sponsored by Lion Bolt Media. www.lionboltmedia.com


14 Jul 2020

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Providing More with Keri Shull

Providing More

Brent Saunders and Keri Shull dig down to the roots of how Keri grew her business to be #33 in the COUNTRY! Keri Shull is the co founder of the Keri Shull Team, the top selling real estate team in the Washington DC, Maryland, and Virginia area. She is also the co founder of HyperFast Agent and is offering an AMAZING product for agents everywhere.


5 Apr 2020