Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Today we’ll be chatting with a very successful online entrepreneur, Brennan Dunn. Brennan is the founder of Double Your Freelancing and has taught over 50,000 freelancers and agencies how to earn more money working with better clients. He’s also the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses. Fun fact: Brennan has his pilot's license and also owns a small prop plane. Why should YOU tune-in? Do you really know your audience? Businesses invest so much in content marketing and creating opt-ins that convert. BUT, if you don’t REALLY know who your audience is, you might just be spinning your wheels. Find out how Brennan has optimized and automated these aspects of his business. What we’re talking about: Online courses Onsite personalization Positioning and target markets Content marketing Email list building and opt-ins Virtual assistants Links mentioned in this episode: Brennan’s Websites: Double Your Freelancing & Right Message Brennan’s Twitter ConvertKit Course Minute-by-minute breakdown: 2:27 – How Brennan explains to friends and family what it is that he does for a living 3:15 – Brennan has multiple online businesses 8:50 – Right Message 17:14 – Creating more effective opt-ins 21:15 – Areas that a virtual assistant could improve the onsite personalization process 28:52 – Brennan knows a lot of big name people 32:06 – Corporate experiences 35:21 – Big needs that virtual assistants can help with 41:55 – What’s next for Brennan?
Scaling Back To Reassess Your Business with Brennan Dunn
Business & Lifestyle LEGENDS Podcast
"One thing I’ve learned with SaaS is that a lot of the urgency methods that might work for selling online courses don’t always translate to selling softwares. A lot of it needs to be people signing up months potentially down the road after learning about the thing that you do when getting your weekly emails."– Brennan Dunn, Founder of Double Your Freelancing and Co-Founder of RightMessageBrennan Dunn lost $500,000 and is here to tell you how he gained it back and more. Join Ben Schneider and Brennan Dunn as Brennan walks us through the biggest factor that made him lose $40,000 monthly, and how he built it back. In running a business, you encounter numerous problems that not many are aware of. This makes solving those problems a lot harder because guidance is scarce, and every move you make is time-sensitive. In this episode, Brennan enumerates the problems he encountered in running a SaaS business and how he bounced back from them!Episode Notes:To find out more about Brennan Dunn, click the following links:Website | Facebook | Twitter | LinkedInPersonalize any content, on any website. Go to RightMessage.Com for more info!Connect with Ben on Instagram and on his website.For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review!Shoot us a message and FOLLOW us on Instagram: @bllpodcastcomCalling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!*Questions or inquiries: email@example.com
Ep 63: Radical Personalization with RightMessage's Brennan Dunn
Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed curation of messaging to appeal to each individual customer. If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you. Listen for value bombs on: 💣 Personalizing CTA’s based on where someone is in your offer funnel 💣 Using data to personalize your opt-in forms and increase conversions 💣 Low hanging fruit: are you missing an opportunity to convert returning visitors to your site? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
152: Better Business Model: Online Courses or SaaS? (featuring Brennan Dunn)
The Online Course Show
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I’ve been looking forward to interviewing him.... Read More
S01 E09: Brennan Dunn - Sophisticated Segmentation, Personalization & Automation
Welcome back to another episode of Pushing Send. Today on the show we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants from his home office. Brennan is a master of segmentation and automation and in today’s episode he shares practical tips on how to best utilize these parameters when thinking about email marketing. During our conversation, we talk about foundational principles for the next best products and how to structure your newsletters to subtly promote them. We also discuss the concepts of Shadow Newsletter, and Dynamic PS’ and what to do with collected segmentation data. Stay tuned, because you don’t want to miss out on today’s mind-blowing interview with one of the leading email marketing guys out there!Key Points From This Episode:Brennan shares what life was like before becoming well-known for email marketing.Brennan talks about how he came to the idea of segmentation and automation.How to make sure recipients get what they want from the content you send them.A foundational principle for how great products are born: Keep your ear to the ground.He explains segmentation and automation in more practical details.The middle ground between ‘one-size fits all’ and a personalized email. Brennan shares details of the concept: The Shadow Newsletter.What a Dynamic PS entails: Offer funnels.How to use your email newsletter to subtly promote products.Brennan shares tips for listeners that are new-to-email newsletters. What to do with collected data for optimized segmentation.Tweetables:“My attitude with email marketing or really, online business in general, has always been to keep my ear to the floor and listen to what is being said. Whether directly to me or inferred by reading between the lines and then respond to that with products, or future educational email content, or articles or videos — whatever it might be.” — @brennandunn [0:07:23]“I wanted to really think about how can I try to find the middle ground between one-size-fits-all versus the one-to-one, highly personal, highly specific way of communication.” — @brennandunn [0:12:06]“Personalization done right is really just the reaction to segmentation data.” — @brennandunn [0:20:44]Links Mentioned in Today’s Episode:Brennan Dunn on LinkedInBrennan DunnBrennan Dunn on TwitterDouble Your FreelancingRight MessageRossa.IO
How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage
The Copyblogger Podcast with Tim Stoddart: Content Marketing, Copywriting, and Entrepreneurship
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode, Darrell and Brennan talked about: How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan’s Blog Take Brennan’s Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn’t Use Tags To Segment Other Tools We Talked About: Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message