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11 of The Best Podcast Episodes for Susan Petersen. A collection of podcasts episodes with or about Susan Petersen, often where they are interviewed.

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11 of The Best Podcast Episodes for Susan Petersen. A collection of podcasts episodes with or about Susan Petersen, often where they are interviewed.

Updated daily with the latest episodes

Episode 022 - Susan Petersen (Freshly Picked)

Freedom to Fail
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Susan Petersen started Freshly Picked by selling aluminum window frames as scraps in order to fund her initial orders. From those humble beginnings Susan has grown Freshly Picked to millions of dollars in revenue, and has appeared on Shark Tank, as well as partnering with Disney, Star Wars, Nordstrom, among others. In this episode she shares why the biggest sales day in Freshly Picked history almost caused her to call it quits, as well as some extremely useful tips on how to start a product-based company.


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Freshly Picked website: Click Here

Mar 09 2020



A Mile in Her Moccasins with Susan Petersen from Freshly Picked

Tacoincidence with Scott Porter
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“The Mom Squad is the secret to our success.”

  • When Susan decided she’d do moccasins exclusively (5:14)
  • Secret #1 Keep trying different things until one sticks (7:17)
  • Secret #2 Turn broken systems into a positive inflection point (10:31)
  • Secret #3 Enable your customer to mark meaningful moments (11:41)
  • Secret #4 Alleviate customer burdens (17:45)
  • Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)
  • Secret #6 Give your customers white glove treatment (20:00)
  • Secret #7 Do everything you can to hire for culture fit (21:80)
  • Secret #8 Make everyone feel like a valued customer (23:02)
  • Secret #9 Hire team members who relate to your customers (25:50)
  • How the Mom Squad works (26:00)
  • Secret #10 Be resilient — Don't give up (27:24)
  • Secret #11 Create a memorable 360 degree customer experience (28:30)
  • Secret #12 You can achieve anything (30:00)
  • Secret #13 Listen to your customers & incorporate their feedback (35:00)

Links we mention in this episode

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Follow the Search for the Perfect Taco

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About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

Nov 19 2019



042: Nuggets of Entreprenuerial Wisdom (with Susan Petersen)

Cultivate a Good Life
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Everything is open for discussion in this conversation with entrepreneur Susan Petersen, founder of Freshly Picked. We talk with Susan about how she started her business, where it is now, and the highs and lows in between. Listen in and glean some helpful and interesting nuggets of wisdom about being an entrepreneur and realizing your goals.

Show notes can be found on the blog at DIRECT LINK. Follow us on instagram — @BeckyHigginsLLC and @BeckyProudfit. Love the podcast? Please share with your friends and leave a review on iTunes!

Jul 04 2019

1hr 16mins


Ep 5- Freshly Picked- Susan Petersen

The Nitty Gritty Show
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In this episode we sit down with the founder of Freshly Picked, Susan Petersen. She shares the details of her new subscription program, The Fringe, as well as her harrowing and critical moments on Shark Tank.

Jun 17 2019

1hr 6mins


#102 - Susan Petersen - Founder & CEO Of Freshly Picked Talks Her Journey From Being Broke To Running A Multi-Million Dollar Business

The Jimmy Rex Show
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Guest Bio:
Susan Petersen is the founder and CEO of Freshly Picked. After becoming frustrated by the lack of well-designed baby shoes, Susan designed baby moccasins and put them on her blog in 2009. From there the company took off, with the rich and famous (or at least their kids) wearing the moccasins and Susan and her moccasins being featured on ABC's Shark Tank. Susan lives and plays at the base of the Utah mountains, with her drone-pilot husband and her two adorable children.

Freshly Picked is a leading baby lifestyle company, with over 6,000 percent revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest growing company in Utah Valley. The company was also recognized as having the highest revenue growth percentage to date for the honor. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. From the first the step, to the next step, Freshly Picked is there for every step in babies’ lives.
Show Links
Forbes - Susan Petersen
BYU Marriott School of Business
Freshly Picked
Entrepreneur - From Pennies To Millions
Shark Tank
Show Notes

Introduction (1:53)
What Mark Cuban said about Susan Petersen's story (2:28)
How she started her first blog and shop (3:05)
Not being able to afford her first product and how she made it work (6:02)
Susan's first thought of the business on growth versus reality (8:10)
Going on Shark Tank and the experiences (9:36)
Why the Shark Tank deal fell through (13:10)
How she used Instagram as her main social media profile (22:01)
Keeping her business over 70% online vs retail (29:19)
What it was like selling to these major retailers (30:43)
The boost that the business saw from celebrities organically posting (30:55)
Having mentors to help build the business (32:15)

Nov 07 2018



Freshly Picked - Guest Susan Petersen - MOM LIFE YO

Mom Life, Yo
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Your baby likely has owned a pair of Freshly Picked moccasins, and they are oh so cute! Meet the mama who started the uber successful line... from her kitchen! Susan Petersen is so refreshingly honest about her journey through entrepreneurship; the ups, the downs, and the family dynamic at home. We love this mama who flew all the way in from Utah to be with us live in studio!

May 10 2018



Ep. 3: Are you having enough fun?! w/ special guest Susan Petersen!

Awesome with Alison
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Is having fun THAT important? Yes, yes it is! That's why Susan Petersen of Freshly Picked and Alison share some of their most fun memories, and give tips for reclaiming your sense of fun, even if you can't remember what that is. Eric's closing song: "It's the Alison" by the Alison Show

Jan 04 2017



Taking your project to the next level and why you need a Breakfast Club | with Susan Petersen of Freshly Picked (TLBP #16)

The LifeBeats Project
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In today’s episode I have the privilege to introduce you to Susan Petersen, the powerhouse CEO and founder of Freshly Picked, a baby lifestyle brand most famous for their stylish soft-soled baby moccasins that actually stay on their feet.  In 2006 Susan decided to learn how to sew and start selling stuff online when some bills began stacking up.  In 2009 she started making moccasins on her kitchen table and sold them on Etsy.  She has built Freshly Picked to become a multi-million dollar business that is in Nordstrom, 300 specialty boutiques, Zappos, and soon to be Saks 5th Ave & Bloomingdales.  Susan knows a little something about business and being a woman entrepreneur while raising a growing family.   Today she shares some insights that have led to her success such as following her gut and the power of The Breakfast Club, as well as three things you can do to take your project or passion to the next level.  Susan also shares what she is doing to foster a new generation of women entrepreneurs with a passion project called Breakfast of Champions.  She opens up about the lonely road of an entrepreneur and why this past year was the hardest year of her life, as well as the impact this journey has had on her marriage and why she wouldn’t have even put herself out there to create this business had it not been for her children and what she has learned about herself along the way.  Listen and be inspired to trust yourself more and take your own passion to the next step.

Its the Freshly Picked’s semi-annual sale, Saved by the Sale, happening tomorrow May 25th.  To celebrate I am having a 24-hour giveaway Tuesday May 24th for lucky winner of a pair of soft-soled baby bliss.

To win simply head to my Instagram feed @lifebeatsproject and find the adorable photo of my baby girl Evelyn wearing a pair of Freshly Picked’s Legend moccassins.  Follow me and @freshlypicked and then tag as many friends as you want to share this good news.  Each comment is an entry.  Ends Tuesday May 24th at 10pm MST so you can get your hands on your favorite pair before they sell out at the sale.

Want to know if this episode it for you?  This episode is perfect for someone wanting to learn how to take their business, project, or passion to the next level or who wants to learn from a woman entrepreneur who has created a successful business while raising a young family.  This episode is perfect for a woman who is the bread winner of her family.  Also for someone who loves the Freshly Picked brand and wants to know more about the journey and culture of the company but whom also wants to know more of the personal side of Susan Petersen.

What is this episode about?   In this episode you will learn about:

  • the influence of woman role models in Susan’s life – her grandmothers, mother, and sisters
  • why saying, “I’m going to make stuff and sell it online” is all you need to get started
  • why Susan decided to teach herself to sew in 2006 and to sell moccasins in 2009
  • how she knew how to price her moccasins
  • when she brings others in to help her and when she doesn’t
  • what the biggest mistake is that entrepreneurs make
  • how you find the right people for your business
  • how she makes decisions
  • trusting your gut
  • some of Susan’s business crossroads
  • why she’s not afraid to fail
  • what is the most powerful thing you can do as a woman entrepreneur
  • What a Breakfast Club is and why you need one
  • what Susan is doing to foster a new generation of women entrepreneurs and what Breakfast of Champions is
  • why last year was the hardest year of her life
  • the new direction of Freshly Picked
  • three things you can do to take your project, business, or passion to the next level
  • some business statistics for Freshly Picked over the years
  • what Susan has learned about herself along this journey
  • why she wouldn’t have put herself out there and started this business if it wasn’t for her kids
  • how running a business is like motherhood
  • what her gift is and how it had to do with being on Shark Tank
  • why we shouldn’t believe the hype about ourselves, good or bad
  • how running Freshly Picked has impacted her marriage
  • why she likes to keep her doubts
  • why making lateral moves were great for her business
  • why she is doing things that scare her
  • why being on social media makes her uncomfortable

Show Notes

Freshly Picked Website

Freshly Picked’s Instagram


Hey Mama article on Susan

Linked In

Breakfast of Champions



Saks Fifth Avenue


Susan on Shark Tank

Susan’s Babble YouTube videos

Semi-Annual Sale, Saved by the Sale

May 24 2016



SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

The Smart Passive Income Online Business and Blogging Podcast
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#165: I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. Podcast show notes available here:

Jun 10 2015



Susan Petersen - CEO of Freshly Picked

The Daring Podcast
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MGN Radio welcomes Susan Petersen, CEO & Founder of Freshly Picked Baby Mocassins to our show tomorrow at noon EST. Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Money was tight at the time Susan started and in order to earn money to start her business she got resourceful.  She made $200 dollars and with that literal sweat equity, she started her business. Each pair of moccasins, whether being shipped to the rich and famous or shipped across town, are made with care, perfection and a love for the little feet they are intended for. You don't want to miss this show. Learn more about Freshly Picked:

Susan Petersen will be the keynote speaker at Dare 2 Aspire Conference in Atlanta, March 28th & 29th.

Mar 27 2014