Simon Kemp's guest appearances

Simon Kemp

BJSM Podcast

Analyse Asia with Bernard Leong

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

The Worldly Marketer Podcast

The Breaking Digital Podcast With Doyle Buehler

Asia Tech Podcast

Saints FC Podcast

Late Checkout

HuffPost Uncut

Sydney Business Insights

The Drum Arms Podcast

The Future, This Week

Retail Tech Podcast

Shiny New Object - a Marketing Podcast

Sweathead, A Strategy Podcast

Tim Romero

GRAHAM BROWN

Neal Schaffer

Raphael Capitani

Stuart La Brooy

Michael Smith

Rachel Falconer

Joe Comiskey

Huib Van Bockel

Nick Bamber

Nicole Yershon

Tiang Lim

Craig Hepburn

Jerry Daykin

Kristina Podnar

OwlTail

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors.  He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: https://www.linkedin.com/in/eskimon/ ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: <a href="https://www.linkedin.com/in/eskimon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/eskimon/</a> ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: <a href="http://www.sweathead.com" rel="nofollow" target="_blank">http://www.sweathead.com</a>. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world <a href="https://sweathead.com/newsletter/for-fridays-sake/" rel="nofollow" target="_blank">https://sweathead.com/newsletter/for-fridays-sake/</a> 2. Strategy 4 Life–inside the working lives of strategists <a href="https://sweathead.com/newsletter/strategy-for-life/" rel="nofollow" target="_blank">https://sweathead.com/newsletter/strategy-for-life/</a> ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.

Digital Trends But Useful - Simon Kemp, Kepios

"The media have been feeding us this fake news story about the death of social media. There is absolutely nothing in the data - regardless of what data points I look at, there's nothing in the data that supports the idea that social media is dying. It's the complete opposite. Social media users are growing. The time that we spend using social media is increasing. There is no evidence of the death of social media. So that was a big surprise in there. When you start looking at things like streaming, there are obviously some really interesting conversations there about the overall time we spend streaming TV content versus how that splits across different companies. So Netflix versus Disney plus versus whatever else. Search behaviours. I'm sure we're gonna unpack that later on, but that is another one that is evolving quite rapidly. And how people find what they're looking for on the internet is evolving rapidly. That's got implications for everybody. It's not just a business conversation. That's anybody that is wanting to reach and influence audiences on the internet." - Simon Kemp   Fresh out of the studio, Simon Kemp returned for the 6th year to break down the key digital, mobile, and social media trends in the annual Digital Report 2023. Simon began with the first surprise that social media is not dying from Meta to Twitter, and debunked the myth propagated by social media on the war between Instagram vs Tik Tok. He highlighted the key trends on how the shift from pandemic to endemic will impact the streaming wars, and the fallout on cryptocurrencies and NFTs after the crypto crash in 2022. In the same conversation, Simon discussed how generative AI inspired by ChatGPT and Midjourney will upend digital advertising and marketing and what it means for brands moving forward. Last but not least, Simon offered what great would look like for the digital report in the next decade.   Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed &amp; edited in both video and audio format by G.Thomas Craig (@gthomascraig, LinkedIn).

"The media have been feeding us this fake news story about the death of social media. There is absolutely nothing in the data - regardless of what data points I look at, there's nothing in the data that supports the idea that social media is dying. It's the complete opposite. Social media users are growing. The time that we spend using social media is increasing. There is no evidence of the death of social media. So that was a big surprise in there. When you start looking at things like streaming, there are obviously some really interesting conversations there about the overall time we spend streaming TV content versus how that splits across different companies. So Netflix versus Disney plus versus whatever else. Search behaviours. I'm sure we're gonna unpack that later on, but that is another one that is evolving quite rapidly. And how people find what they're looking for on the internet is evolving rapidly. That's got implications for everybody. It's not just a business conversation. That's anybody that is wanting to reach and influence audiences on the internet." - Simon Kemp Fresh out of the studio, Simon Kemp returned for the 6th year to break down the key digital, mobile, and social media trends in the annual Digital Report 2023. Simon began with the first surprise that social media is not dying from Meta to Twitter, and debunked the myth propagated by social media on the war between Instagram vs Tik Tok. He highlighted the key trends on how the shift from pandemic to endemic will impact the streaming wars, and the fallout on cryptocurrencies and NFTs after the crypto crash in 2022. In the same conversation, Simon discussed how generative AI inspired by ChatGPT and Midjourney will upend digital advertising and marketing and what it means for brands moving forward. Last but not least, Simon offered what great would look like for the digital report in the next decade. Podcast Information: The show is hosted and produced by <a href="https://bernardleong.com/?ref=analyse-asia" rel="nofollow" target="_blank">Bernard Leong</a> (<a href="https://twitter.com/bernardleong?ref=analyse-asia" rel="nofollow" target="_blank">@bernardleong</a>, <a href="https://www.linkedin.com/in/bleongcw/?ref=analyse-asia" rel="nofollow" target="_blank">Linkedin</a>) and Carol Yin (<a href="https://twitter.com/CarolYujiaYin?ref=analyse-asia" rel="nofollow" target="_blank">@CarolYujiaYin</a>, <a href="https://www.linkedin.com/in/carol-yin-b2a2491b/?ref=analyse-asia" rel="nofollow" target="_blank">LinkedIn</a>). Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed &amp; edited in both video and audio format by <a href="http://gthomascraig.com/?ref=analyse-asia" rel="nofollow" target="_blank">G.Thomas Craig</a> (<a href="https://twitter.com/gthomascraig?ref=analyse-asia" rel="nofollow" target="_blank">@gthomascraig</a>, <a href="http://linkedin.com/gthomascraig?ref=analyse-asia" rel="nofollow" target="_blank">LinkedIn</a>).

Digital Report 2023 on Myth of Social Media Dying, Streaming Wars & Generative AI with Simon Kemp

This week: don’t believe the hype – the surprising truth about what is really going on online, with our expert Simon Kemp Sandra Peter (Sydney Business Insights) and Kai Riemer (Digital Futures Research Group) meet once a week to put their own spin on news that is impacting the future of business in The Future, This Week. You can find transcripts, links for the curious and more episodes on our website: https://sbi.sydney.edu.au/state-of-the-digital-in-2022-and-the-future-with-simon-kemp/ Subscribe to our new podcast, The Unlearn Project. You can follow us to keep updated with our latest insights on Flipboard, LinkedIn, Twitter and  WeChat. Send us your news ideas to sbi@sydney.edu.au. We read your emails. Music by Cinephonix.See omnystudio.com/listener for privacy information.

This week: don’t believe the hype – the surprising truth about what is really going on online, with our expert Simon Kemp Sandra Peter (Sydney Business Insights) and Kai Riemer (Digital Futures Research Group) meet once a week to put their own spin on news that is impacting the future of business in The Future, This Week. You can find transcripts, links for the curious and more episodes on our website: <a href="https://sbi.sydney.edu.au/state-of-the-digital-in-2022-and-the-future-with-simon-kemp/?utm_source=omny&amp;utm_medium=podcast" rel="nofollow" target="_blank">https://sbi.sydney.edu.au/state-of-the-digital-in-2022-and-the-future-with-simon-kemp/</a> Subscribe to our new podcast, <a href="https://sbi.sydney.edu.au/the-unlearn-project/?utm_source=omny&amp;utm_medium=podcast" rel="nofollow" target="_blank">The Unlearn Project</a>. You can follow us to keep updated with our latest insights on <a href="https://flip.it/jdwqTP" rel="nofollow" target="_blank">Flipboard</a>, <a href="https://linkedin.com/company/sydney-business-insights" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://twitter.com/SydBusInsights" rel="nofollow" target="_blank">Twitter</a> and <a href="https://sbi.sydney.edu.au/wp-content/uploads/2020/06/wechat-qr.png" rel="nofollow" target="_blank"> WeChat</a>. Send us your news ideas to <a href="mailto:sbi@sydney.edu.au">sbi@sydney.edu.au</a>. We read your emails. Music by Cinephonix.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

State of the Digital in 2022 (and the future) with Simon Kemp

"The reality is you've got the same person using multiple platforms. Now you can either then look at that and say, I can show the same ad to the same person, multiple times across different platforms. Or you can say to yourself, I now have the opportunity to reach the same person with different things in different context, at different moments of their lives on different platforms. Ideally you go with a second one, but admittedly, that's a lot more work." - Simon Kemp   Fresh out of the studio, Simon Kemp, CEO and founder of Kepios shared his perspectives on the Digital 2022 report and broke down the key takeaways from the report specific to Asia Pacific. Simon provided the context and explained how trust in news across different channels is measured and understood and at the same time, debunked the key assertion that Facebook is dying. He also dived deep on Tik Tok's global influence and discuss how the digital report will include web3 from now to the next decade. Podcast Information:The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music:  "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed &amp; edited by Geoffrey Thomas Craig (LinkedIn).

"The reality is you've got the same person using multiple platforms. Now you can either then look at that and say, I can show the same ad to the same person, multiple times across different platforms. Or you can say to yourself, I now have the opportunity to reach the same person with different things in different context, at different moments of their lives on different platforms. Ideally you go with a second one, but admittedly, that's a lot more work." - Simon Kemp Fresh out of the studio, Simon Kemp, CEO and founder of Kepios shared his perspectives on the Digital 2022 report and broke down the key takeaways from the report specific to Asia Pacific. Simon provided the context and explained how trust in news across different channels is measured and understood and at the same time, debunked the key assertion that Facebook is dying. He also dived deep on Tik Tok's global influence and discuss how the digital report will include web3 from now to the next decade. Podcast Information:The show is hosted and produced by <a href="https://bernardleong.com/" rel="nofollow" target="_blank">Bernard Leong</a> (<a href="https://twitter.com/bernardleong" rel="nofollow" target="_blank">@bernardleong</a>, <a href="https://www.linkedin.com/in/bleongcw/" rel="nofollow" target="_blank">Linkedin</a>) and Carol Yin (<a href="https://twitter.com/CarolYujiaYin" rel="nofollow" target="_blank">@CarolYujiaYin</a>, <a href="https://www.linkedin.com/in/carol-yin-b2a2491b/" rel="nofollow" target="_blank">LinkedIn</a>). Sound credits for the intro and end music: <a href="https://open.spotify.com/track/282R6Lvm9nLtpx8AzUwJe0?autoplay=true" rel="nofollow" target="_blank"> "Run it" by DJ Snake, Rick Ross and Rich Brian</a> and the episode is mixed &amp; edited by <a href="http://gthomascraig.com/" rel="nofollow" target="_blank">Geoffrey Thomas Craig</a> (<a href="http://linkedin.com/gthomascraig" rel="nofollow" target="_blank">LinkedIn</a>).

The State of Digital Across Asia Pacific in 2022 with Simon Kemp

Simon Kemp is a global authority on how people use the Internet. As Founder &amp; CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon has been based in Singapore since 2007. In parallel to his work at Kepios, he is also the Chief Analyst at DataReportal, an online reference library of up-to-date reports that explore people's digital behaviours globally, regionally, and by country. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits, e-commerce adoption, and much more. Simon has been featured on eight previous episodes of this podcast, most recently about a year ago, on episode #213. You could say that he has become a perennial guest of the show, and he's always a pleasure to catch up with. In this interview, he returns to the show to talk about his Digital 2022 Global Overview Report and Local Country Reports, and he shares his analysis of some of the more remarkable data points. As always, the numbers tell an interesting story of what people around the world are actually doing online. And once again, Simon's findings will likely present a challenge to many marketers' assumptions. Tune in and prepare to be surprised!   Links:  DataReportal website  Digital 2022 Global Overview Report Digital 2022 Country Reports Digital 2022 Deep Dives GSMA: “The State of Mobile Internet Connectivity” report  A4AI: “Advancing Meaningful Connectivity” report Hootsuite website WeAreSocial website GWI website Simon’s articles on The Next Web Kepios website Simon on LinkedIn Simon on Twitter 

Simon Kemp is a global authority on how people use the Internet. As Founder &amp; CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon has been based in Singapore since 2007. In parallel to his work at Kepios, he is also the Chief Analyst at DataReportal, an online reference library of up-to-date reports that explore people's digital behaviours globally, regionally, and by country. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits, e-commerce adoption, and much more. Simon has been featured on eight previous episodes of this podcast, most recently about a year ago, on episode #213. You could say that he has become a perennial guest of the show, and he's always a pleasure to catch up with. In this interview, he returns to the show to talk about his Digital 2022 Global Overview Report and Local Country Reports, and he shares his analysis of some of the more remarkable data points. As always, the numbers tell an interesting story of what people around the world are actually doing online. And once again, Simon's findings will likely present a challenge to many marketers' assumptions. Tune in and prepare to be surprised! Links: <ul> <li><a href="https://datareportal.com/" rel="nofollow" target="_blank">DataReportal website</a></li> <li><a href="https://datareportal.com/reports/digital-2022-global-overview-report" rel="nofollow" target="_blank"> Digital 2022 Global Overview Report</a></li> <li><a href="https://datareportal.com/library" rel="nofollow" target="_blank">Digital 2022 Country Reports</a></li> <li><a href="https://datareportal.com/digital-2022-deep-dives" rel="nofollow" target="_blank">Digital 2022 Deep Dives</a></li> <li><a href="https://www.gsma.com/r/somic/" rel="nofollow" target="_blank">GSMA: “The State of Mobile Internet Connectivity” report</a></li> <li><a href="https://a4ai.org/research/advancing-meaningful-connectivity-towards-active-and-participatory-digital-societies/" rel="nofollow" target="_blank"> A4AI: “Advancing Meaningful Connectivity” report</a></li> <li><a href="https://hootsuite.com/" rel="nofollow" target="_blank">Hootsuite website</a></li> <li><a href="https://wearesocial.com/" rel="nofollow" target="_blank">WeAreSocial website</a></li> <li><a href="https://www.globalwebindex.com/" rel="nofollow" target="_blank">GWI website</a></li> <li><a href="https://thenextweb.com/author/simon-kemp/" rel="nofollow" target="_blank">Simon’s articles on The Next Web</a></li> <li><a href="https://kepios.com/" rel="nofollow" target="_blank">Kepios website</a></li> <li><a href="https://www.linkedin.com/in/eskimon" rel="nofollow" target="_blank">Simon on LinkedIn</a></li> <li><a href="https://twitter.com/eskimon" rel="nofollow" target="_blank">Simon on Twitter</a></li> </ul>

TWM 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp

In episode 34 we ask sustainability big dog Simon Kemp back on to the podcast to chat about all things education during and beyond Covid-19. No script, no plan, just education chat and a weird man standing at the window trying to signal to us a couple of times! Stephan is back with his feature from The US, this time reflecting on Adam Procter's episode, plus he has a few literature recommendations.  

The Teaching and Scholarship Podcast

In episode 34 we ask sustainability big dog Simon Kemp back on to the podcast to chat about all things education during and beyond Covid-19. No script, no plan, just education chat and a weird man standing at the window trying to signal to us a couple of times! Stephan is back with his feature from The US, this time reflecting on Adam Procter's episode, plus he has a few literature recommendations.

Professor Simon Kemp Part 2 (the return of the laser pointer)

Dr Simon Kemp is a Sport and Exercise Medicine consultant, and Medical Services Director at the Rugby Football Union. He is a leading researcher in Rugby Medicine, with a wide and high-impact research portfolio. Dr Patrick O’Halloran is a Sport and Exercise Medicine Registrar in the UK who is undertaking a PhD at the University of Birmingham. He also works as a senior medical advisor to Marker. They both join us in this podcast to talk about their recently published paper on the diagnostic signatures of concussion in the saliva of male athletes. In this 15-minute chat, we talk about the importance of developing objective measures in diagnosing concussions, how they went about their ground-breaking trial and much more. You can find their paper ‘Unique diagnostic signatures of concussion in the saliva of male athletes: the Study of Concussion in Rugby Union through MicroRNAs (SCRUM)’, via the link below: https://bjsm.bmj.com/content/early/2021/02/09/bjsports-2020-103274

Dr Simon Kemp is a Sport and Exercise Medicine consultant, and Medical Services Director at the Rugby Football Union. He is a leading researcher in Rugby Medicine, with a wide and high-impact research portfolio. Dr Patrick O’Halloran is a Sport and Exercise Medicine Registrar in the UK who is undertaking a PhD at the University of Birmingham. He also works as a senior medical advisor to Marker. They both join us in this podcast to talk about their recently published paper on the diagnostic signatures of concussion in the saliva of male athletes. In this 15-minute chat, we talk about the importance of developing objective measures in diagnosing concussions, how they went about their ground-breaking trial and much more. You can find their paper ‘Unique diagnostic signatures of concussion in the saliva of male athletes: the Study of Concussion in Rugby Union through MicroRNAs (SCRUM)’, via the link below: <a href="https://bjsm.bmj.com/content/early/2021/02/09/bjsports-2020-103274" rel="nofollow" target="_blank">https://bjsm.bmj.com/content/early/2021/02/09/bjsports-2020-103274</a>

A salivary test to diagnose concussion? We talk with Dr Simon Kemp and Dr Patrick O’Halloran Ep #471

Simon Kemp is the Founder &amp; CEO at Kepios, a strategy consultancy that helps organizations all over the world to make sense of people’s evolving digital behaviours. He is also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people’s digital behaviours around the world. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current, country-by-country information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits and e-commerce adoption. Besides running his own consultancy, Simon is an Advisor on a couple of different Boards, he is a GWI Ambassador, and he is a contributing writer at The Next Web. Originally from Scotland, he has been based in Singapore since 2007, and he has become a perennial guest on this podcast. He has been featured on seven previous episodes, most recently on episode #179. In this interview, Simon talks about the latest series of Global Digital reports: the 2021 Global Overview Report and the 2021 Local Country Reports. In particular, he focuses on some surprising new trends emerging from those reports, including the massive popularity of image recognition tools, the general shift towards social search (instead of traditional search engines), and the clear preference for educational, instructional content (versus purely promotional content).   Links:  DataReportal website DataReportal on LinkedIn DataReportal on Facebook DataReportal on Twitter  Digital 2021: Global Overview Report Digital 2021: Local Country Headlines Hootsuite website We Are Social website GWI website Simon’s articles on The Next Web Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter    This episode was sponsored by Vistatec.

Simon Kemp is the Founder &amp; CEO at Kepios, a strategy consultancy that helps organizations all over the world to make sense of people’s evolving digital behaviours. He is also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people’s digital behaviours around the world. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current, country-by-country information on everything from Internet penetration rates to online activities such as mobile usage, social-media habits and e-commerce adoption. Besides running his own consultancy, Simon is an Advisor on a couple of different Boards, he is a GWI Ambassador, and he is a contributing writer at The Next Web. Originally from Scotland, he has been based in Singapore since 2007, and he has become a perennial guest on this podcast. He has been featured on seven previous episodes, most recently on episode #179. In this interview, Simon talks about the latest series of Global Digital reports: the 2021 Global Overview Report and the 2021 Local Country Reports. In particular, he focuses on some surprising new trends emerging from those reports, including the massive popularity of image recognition tools, the general shift towards social search (instead of traditional search engines), and the clear preference for educational, instructional content (versus purely promotional content). Links: <ul> <li><a href="https://datareportal.com/" rel="nofollow" target="_blank">DataReportal website</a></li> <li><a href="https://www.linkedin.com/company/datareportal/" rel="nofollow" target="_blank">DataReportal on LinkedIn</a></li> <li><a href="https://www.facebook.com/DataReportal/" rel="nofollow" target="_blank">DataReportal on Facebook</a></li> <li><a href="https://twitter.com/datareportal" rel="nofollow" target="_blank">DataReportal on Twitter</a></li> <li><a href="https://datareportal.com/reports/digital-2021-global-overview-report" rel="nofollow" target="_blank"> Digital 2021: Global Overview Report</a></li> <li><a href="https://datareportal.com/global-digital-yearbook" rel="nofollow" target="_blank">Digital 2021: Local Country Headlines</a></li> <li><a href="https://hootsuite.com/" rel="nofollow" target="_blank">Hootsuite website</a></li> <li><a href="https://wearesocial.com/" rel="nofollow" target="_blank">We Are Social website</a></li> <li><a href="https://www.globalwebindex.com/" rel="nofollow" target="_blank">GWI website</a></li> <li><a href="https://thenextweb.com/author/simon-kemp/" rel="nofollow" target="_blank">Simon’s articles on The Next Web</a></li> <li><a href="https://kepios.com/" rel="nofollow" target="_blank">Kepios website</a></li> <li><a href="https://www.linkedin.com/company/kepios" rel="nofollow" target="_blank">Kepios on LinkedIn</a></li> <li><a href="https://twitter.com/kepios" rel="nofollow" target="_blank">Kepios on Twitter</a></li> <li><a href="https://www.linkedin.com/in/eskimon" rel="nofollow" target="_blank">Simon on LinkedIn</a></li> <li><a href="https://twitter.com/eskimon" rel="nofollow" target="_blank">Simon on Twitter</a></li> </ul> This episode was sponsored by <a href="https://vistatec.com/" rel="noopener nofollow" target="_blank">Vistatec</a>.

TWM 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp

Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project.   More marketing tips: http://authenticstorytelling.net  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

The Business Storytelling Show

Simon Kemp of <a href="https://kepios.com/" rel="nofollow" target="_blank">https://kepios.com/</a> and <a href="https://datareportal.com/" rel="nofollow" target="_blank">https://datareportal.com/</a> joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project.   More marketing tips: <a href="http://authenticstorytelling.net" rel="nofollow" target="_blank">http://authenticstorytelling.net</a>  Christoph's content performance book: <a href="https://authenticstorytelling.net/content-performance-culture-book/" rel="nofollow" target="_blank">https://authenticstorytelling.net/content-performance-culture-book/</a>  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: <a href="https://authenticstorytelling.net/digital-marketing-strategy-offer/" rel="nofollow" target="_blank">https://authenticstorytelling.net/digital-marketing-strategy-offer/</a>

313: What are people really doing online? A chat with Simon Kemp

If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at DataReportal which analyses key trends and changes in digital behaviour that helps brands to make sense of the digital landscape. In this episode we look at the latest report, sharing a snapshot of digital behaviour during COVID-19 including how usage has increased, the effects on social media advertising and what type of content is favoured on social media right now by users. With Simon providing examples of how even Travel businesses have found ways to pivot in the current climate. Including why we need to focus on long-term flexibility in our content plans, rather than waiting for a “new normal” to emerge during the next few months. Plus, we discuss Simon's approach to collecting data and why media "hype" around channels such as TikTok, isn't always reflected in the data. Get access to the latest digital report we discuss here and you can find all other links in the show notes for this episode at bethgladstone.com/podcast/episode19. 

Content Makers

If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at <a href="https://datareportal.com/" rel="nofollow" target="_blank">DataReportal</a> which analyses key trends and changes in digital behaviour that helps brands to make sense of the digital landscape. In this episode we look at the latest report, sharing a snapshot of digital behaviour during COVID-19 including how usage has increased, the effects on social media advertising and what type of content is favoured on social media right now by users. With Simon providing examples of how even Travel businesses have found ways to pivot in the current climate. Including why we need to focus on long-term flexibility in our content plans, rather than waiting for a “new normal” to emerge during the next few months. Plus, we discuss Simon's approach to collecting data and why media "hype" around channels such as TikTok, isn't always reflected in the data. Get access to the <a href="https://datareportal.com/reports/digital-2020-april-global-statshot" rel="nofollow" target="_blank">latest digital report we discuss here</a> and you can find all other links in the show notes for this episode at <a href="https://www.bethgladstone.com/podcast/episode19" rel="nofollow" target="_blank">bethgladstone.com/podcast/episode19</a>.