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Frank Somma Podcasts

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8 of The Best Podcast Episodes for Frank Somma. A collection of podcasts episodes with or about Frank Somma, often where they are interviewed.

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8 of The Best Podcast Episodes for Frank Somma. A collection of podcasts episodes with or about Frank Somma, often where they are interviewed.

Updated daily with the latest episodes

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#002 - Amplify Your Sales by Being a Fantastic Communicator with Frank Somma

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We all know that reputation and trust are critical to developing a good relationship.  However, communication extends well beyond the words that we speak.  In this episode of the Workplace Communication Podcast, Frank Somma explains how applying principles of neuro-linguistic programming leads to more sales success stories.

Leadership tips you won’t want to miss:

  • A simple body language adjustment that makes people feel more comfortable
  • Why feeling awkward is necessary to embrace learning
  • How to winningly adapt to another person’s communication style
  • Why sales is a long-term process
  • How to recognize body language cues

Frank Somma is a sales and communications expert, speaker, author and lifelong charity fundraiser.  His sales leadership expertise was developed during his long tenure as a partner and sales VP with CBS, an office automation company in New York and subsequently with Toshiba NY/NJ.  Frank took his NLP, Neuro-Linguistic Programming, education at the NY Institute for NLP and earned his practitioner degree in that communication science.  He has been speaking and training professionally for over 15 years winning accolades from such notable companies as DLL Bank, GE, Xerox, and K Hovnanian.

If you're looking to gain some great ideas to bring to your sales team, then this episode is for you!

If you’ve enjoyed this episode, please be sure to subscribe and leave a review.


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Previous podcast episodes:

Jul 27 2020 · 44mins
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Frank Somma: Why B2B is actually P2P | Episode 004

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What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet?

Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.

What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.

As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client's mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.    

Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.

Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization's solutions from another? Frank knows how, and he shares that in this episode.

Jun 30 2020 · 31mins
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62 B2B is Really P2P Frank Somma

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On today's episode we visit with author and professional speaker, Frank Somma.

We discuss rapport building tips and how to create winning relationships.  What is the difference in a ground view person and an air view person and why is that important when building relationships.

For reference, our introductory episodes to the DISC Model of Human behavior can be found here:

High D "Dominant" Style

High I "Influencing" Style

High S "Supportive" Style

High C "Cautious" Style

ASSESSMENTS can be found at:

We want your input!!  Head over to our website at  Leave us a message on our contact page or Speakpipe App.  You can also follow the show on twitter @RapportPodcast. Or find us on Facebook at The Rapport Advantage Podcast.  

Let us know what topics you'd be interested in when it comes to improving communication, building better teams, and reducing conflict at work or in your personal life.

Thanks for listening!!  We would love for you to subscribe!!

Jun 16 2020 · 23mins
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Building Relationships and Creating Rapport with Frank Somma

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One of the hardest things for new sellers to do is pick up the phone and cold-call brands. How do you start a conversation? What if they brush you off the moment you say the word "Amazon"?

Selling yourself to a stranger is a daunting task, especially for the more introverted among us. However, it's more than necessary.  From opening accounts to snagging discounts, rapport is the backbone of Amazon wholesale.

Luckily, Frank Somma, sales leader and author of B2B Is Really P2P, is here to fill you in on selling secrets to help eventually ease your fear of the phone.

Show Notes & Transcript:

Apr 21 2020 · 57mins
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Coronavirus will shape the future of selling everything. Frank Somma, Certified NLP Practitioner, Coach, Keynote Speaker & Author of “B2B Is Really P2P” reveals communication methods that can help your business survive and thrive in troubled times

Mar 23 2020 · 1hr 14mins
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Rapport & Relationship - Frank Somma 2-17-20

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Our very special guest on this episode of Sales Chalk Talk is sales expert, author and speaker, Frank Somma. Frank’s awesome new book, “B2B is Really P2P”, just came out in January of 2020. Selling in the 21st Century is really all about building rapport and relationships and finding out what people want and why they want it. Frank’s teaching on how to do that effectively is top-notch!

What you’ll hear on this podcast:
• The two biggest mistakes salespeople make
• The recipe for being successful in sales
• How to deal with a difficult customer service challenge
• How to gain rapport quickly and easily
• And MUCH, MUCH more!

Listen in as my tremendous co-host, Jim Hamlin and I learn from Frank and have some fun along the way too!

Frank’s website is

When you purchase Frank’s book on the website, you’ll save $5.00 and get FREE shipping, when you use the promo code Success at checkout.

#evolveordie #redcapsalescoaching #thewizredcapsales
Feb 18 2020 · 26mins
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Frank Somma - Selling in a High Tech World

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Podcast interview consisting of the popular sales expert and motivational speaker; Frank Somma. Frank and host John Golden discussing the essential topics i.e. the concept of b2b sales.

Jan 15 2020 · 21mins
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#10,191: The Great Frank Somma

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“You can think about it and you can yell about it, but unless you DO SOMETHING about it — nothing is going to change.” — Frank Somma, speaker extraordinaire
Jan 11 2019 · 3mins