OwlTail

Cover image of Donna Leyens

Donna Leyens

14 Podcast Episodes

Latest 9 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

Pumpkin Planning with Donna Leyens

Profit For Coaches

Donna Leyens is the President and Co-Founder of Pumpkin Plan Your Biz, an organization on a mission to end entrepreneurial poverty and help small business owners achieve success. Donna holds a Bachelor of Arts degree in English from the University of Rochester and a Master of Business Administration degree in Finance from NYU Stern School of Business. After qualifying as a professional coach, she teamed up with Mike Michalowicz to create the Pumpkin Plan Your Biz Program based on his book, The Pumpkin Plan. They are dedicated to providing tools and strategies to business professionals who want to make a significant impact as small business growth strategists. In today’s episode, Donna shares her journey from becoming a business coach to helping other coaches and strategists build successful businesses. She reveals why many business professionals get stuck without an underlying business strategy and explains how to create an effective system for your coaching practice. She shares the most prominent mistakes coaches make when working with clients and how to avoid them. Donna also delves into how the Pumpkin Plan Your Biz Program helps coaches and strategists and how you can join the next program session. “You need an underlying strategy that gives you the capacity to get to where you want to go.” - Donna Leyens This week on Profit for Coaches: How to build your business strategy, tools, and processes The biggest mistakes coaches make when trying to help clients get results How Pumpkin Plan Your Biz helps strategists and coaches How you can join the Pumpkin Plan Your Biz program The FREE eBook you can access today! Resources Mentioned: Book: The Pumpkin Plan By Mike Michalowicz Free Guide: Three Mistakes Business Coaches Make that are Costing Them Thousands Join the Pumpkin Plan Your Biz Program Pumpkin Planners Rock Facebook Group Free Webinar “3 Steps to Grow Your Coaching Business” with Donna and Mike Michalowicz Our Favorite Quotes: “You have to have something unique about you that your ideal clients care about.” - Donna Leyens “If you get really clear on the problems that you solve, then you go out and look for people who need that problem solved.” - Donna Leyens “You really have to understand what you do well that matches what your client niche wants and needs.” - Donna Leyens Connect with Donna Leyens: Pumpkin Plan Your Biz Pumpkin Plan Your Biz on LinkedIn Pumpkin Plan Your Biz on Facebook Pumpkin Plan Your Bizon Twitter Donna Leyens on LinkedIn Donna Leyens on Instagram Donna Leyens on Twitter Helping Coaches Increase Profits Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you. Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.

50mins

30 Sep 2021

Episode artwork

155: 3 Things You Must Know to Grow Profitably with Donna Leyens

Profit By Design

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend, Donna Leyens. Donna is the president and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists.  This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well.  Today, we will learn how to make your business more sustainable using The Pumpkin Plan. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna gives us a brief overview of how The Pumpkin Plan is so helpful to business owners. The 3 crucial elements in your business. How you know if you need to find the Sweet Spot in your business. The Client Assessment for ranking your clients. What questions to ask your best clients to find more clients like them. What The Pumpkin Plan offers for business owners who are overworked and spread too thin. Why Profit First needs The Pumpkin Plan. An example of narrowing what you offer to get better pricing on what you sell, increasing profitability. The Blueprint for Growth Links and Resources: FREE Download: Dr. Sabrina's 5 Favorite Wishlist Interview Questions +

32mins

26 Aug 2021

Similar People

Episode artwork

147: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

Profit By Design

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we’ll be back with new episodes for you very soon!  There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights.  Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life.  Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it! It’s the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you’re getting. The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don’t know how I’ll ever fulfill these dreams, wishes, and needs that the clients have.” 2) “I knew that! I do that all the time, it’s no big deal.” This is actually some of the most powerful content in the Wishlist interviews because what those clients are talking about are your strengths, and your team’s strengths, that you are doing day in and day out. They’re a byproduct of what you do and how you do life, that your top clients are appreciating. Donna lays out the Wishlist interview process: In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment. List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are. The top clients are the ones you want to interview because the information you get from your worst clients is not helpful to you. What your clients are telling you is what they notice about you; what is important to them. When you see a pattern, those are the things that are important to your top clients. It’s not what we think, it’s what our top clients think that matters. You can do marketplace analysis, and you can understand what the competition is, but no one is going to have that deep understanding of your business and your unique area of differentiation like you will when you’ve done these Wishlist interviews. Seeing the patterns of what your top clients are saying and connecting the pieces is the “gold”. The Wishlist interview questions are not your typical questions. They are interwoven with psychology that helps us get real answers and not just answers that are socially acceptable, or that they’re saying to be nice to us. Dr. Sabrina tells us her favorite question to ask, and why. Donna provides insight into listening between the lines at client feedback. Like attracts like. If we can take the language of our top clients telling us what they appreciate most about us and we incorporate that into our branding, marketing, messaging, now we are speaking the language of the people we want to attract. Dr. Sabrina gives examples of words and phrases that come out during Wishlist interviews, and that get used over and over on the Profit by Design podcast. Donna shares her favorite question to ask, and why. How the Leadership Bootcamp program evolved. The leader is actually the first follower, who becomes the leader and shows the other team members how to fall in line. The main reason why business owners don’t want to do the Wishlist interviews is because it involves talking to people, and they don’t want it to feel like an imposition. But, it’s all in the phrasing. Donna has tips! There’s another path to business growth besides growing your client base, and that’s serving your best clients better.  The Pumpkin Plan is a FUN book to read. Your clients are the reason you’re in business in the first place! Build your best clients and find out what you can do to make them happy, and the clients who are making your life miserable can be let go. Links and Resources: FREE Download! Dr. Sabrina’s 5 Favorite Wishlist Interview Questions + How to Make Your Time Worth $10,000 an Hour Dr. Sabrina’s Favorite TED Talk on Leadership: Leadership Lessons from Dancing Guy Register your A-Player team members for Tap the Potential’s Leadership Bootcamp: www.TapThePotential.com/Leadership Virtual Partner Advantage Pumpkin Planned their Business and hosted Dr. Sabrina and the Breakthroughs on the Bayou Retreat Participants for a tour of their company. Catch the behind the scenes in this video: https://www.tapthepotential.com/ep-3-of-6-what-really-happened-at-2019-breakthroughs-on-the-bayou-4-week-vacation-retreat/ NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Books Frequently Mentioned: The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

48mins

1 Jul 2021

Episode artwork

The Sweet Spot To Help Accountants Get More Clients And Generate More Profit with Donna Leyens

Building the Premier Accounting Firm

When running a successful accounting business, it’s important to recognize there are two key roles, that of an accountant and an entrepreneur.  As an accountrepreneur it is important to find the time to work ON the business.  Donna and Roger discuss the three things every accounting business owner needs to consider when building the company.  This is a great addition to the topic of building the premier accounting firm.  Consider each as you work on your business and see which is your next biggest challenge or opportunity. Get ready to take some notes and enjoy. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Donna Leyens, MBA, CPC Donna knew from a young age that when she grew up, she wanted to do something that would allow her to reach her full potential and create her own destiny. Which is why it was inevitable that she would become an entrepreneur. Before starting her first business, she was a Wall Street executive. In 2009 she completed coach certification training and melded her business and coaching skills to follow her true passion – giving entrepreneurs the tools to create their dream business and their dream life. Donna is currently the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to take back control of their time and enjoy life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must have additions to every accountants library to provide the value clients look for today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals Experience accounting as you never have, both fun and interactive.  See what you can do to also introduce this to your clients to improve client relations and retention.  Enroll in Color Accounting When running a business, it’s important to have a clear understanding of your purpose, why are you in business?  Read Famous or Rich and see how you can relate to others as they’ve worked and grown their businesses. We have a free Pumpkin Plan Booster Pack which will help you determine your Sweet Spot and Unique Offering. You can get it by going to www.PumpkinPlanYourBiz.com.  Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com  or call us at 801-265-3777

54mins

9 Sep 2020

Most Popular

Episode artwork

The Pumpkin Plan System - 3 Steps To Grow Your Business with Donna Leyens

Business Processes Simplified Podcast

Today’s GuestDonna Leyens Donna Leyens, MBA, CPC has been a Wall Street executive and a small business owner. In 2009 she completed coach certification training and melded her business and coaching skills to follow her true passion – helping entrepreneurs create their dream business and their dream life. Donna is currently the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size while allowing the owner to take back control of their time and enjoy life as well. At the end of the day, Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Website: www.pumpkinplanyourbiz.com The Pumpkin Plan System Step 1: Identify your top clients. Step 2: Identify your unique offering. Step 3: Your systems.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

51mins

24 Aug 2020

Episode artwork

89: Pumpkin Plan Your Biz: A New and Stronger Normal with Donna Leyens

Profit By Design

Dr. Sabrina welcomes Donna Leyens to the show to discuss reimagining what’s possible for our businesses as we come through the coronavirus pandemic and transition from surviving to thriving, creating a new and stronger normal.  Listen in to this conversation and prepare to be inspired as Dr. Sabrina and Donna take on several powerful questions themselves.  Donna is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing business tools, strategy, training, and support to business professionals who want to make a big impact as small business growth strategists. Most business coaches and consultants find themselves reinventing the wheel with each client, producing inconsistent results for their clients, and mental burnout for the coach. That’s why Donna, who experienced these issues herself in her early years as a business coach, partnered with Mike Michalowicz in 2012 to create a repeatable business growth program based on the strategies in Mike’s book, The Pumpkin Plan. Today, she spearheads the training, certification, and continued development of their proven business growth program, so that their certified Pumpkin Plan Strategists can easily and consistently deliver high value to more clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna shares a compelling story she heard recently about a restaurant owner who mortgaged her house to buy the business, and due to the current events, she may lose both. Many businesses who were doing relatively well a few months ago now are just hanging in there by a thread. However, business owners who have been doing Profit First in addition to The Pumpkin Plan seem to be the businesses that are doing relatively well and are making it through this coronavirus pandemic. Questions to consider while reimagining: What would your business look like if you were starting your business today? What is the opportunity that you have today? How can you create a business that lights you up again? Business owners have a lot on their minds in addition to making money again. They’re thinking of ways they can help their employees and communities, as well. The Pumpkin Plan is about that intersection of top clients, our strengths, how we’re going to innovate, and then how we’re going to systemize that. Identifying our top clients and talking to them about what they want is one of our best opportunities, as Dr. Sabrina explains. Donna emphasizes the importance of strategy. If you’ve never taken the time to create an underlying, foundational strategy for your business, now is the time to do it. Strategies can be re-evaluated and tweaked as needed. Clarify your vision for how you want to experience life over the next few years. Dr. Sabrina shares additional questions that will help you to clarify your vision. Some of Donna’s clients don’t understand the relationship between life vision and work vision until she poses the following: How does your life intersect with your business? How does your business support your lifestyle and your vision for your lifestyle? Strategy programs are life-changing, not only in your business life but in your personal life, as well. Tap the Potential will be hosting a FREE webinar on The Pumpkin Plan for those curious about the NEW Introduction to Pumpkin Planning Course. Check it out here: https://www.tapthepotential.com/pumpkinwebinar/ and note the special COVID19 pricing and bring your business to the next level! The Better Business, Better Life™ strategists run a series that helps entrepreneurs to understand their vision, mission, and purpose.  Donna shares from a Pumpkin Plan perspective the ingredients of a top client and customer. Dr. Sabrina relates the value of immutable laws and how, when they’re followed, bring joy to work and life. If you are ready to reimagine your business and think in terms of designing your business in a way that’s going to support your life, register for the FREE Pumpkin Planning Webinar HERE! Links and Resources: Register for the Upcoming FREE Pumpkin Planning Webinar! www.tapthepotential.com/pumpkinwebinar Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment. Calm App Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Connect with Donna! Donna’s Pumpkin Plan Your Biz Website Donna’s Pumpkin Planners Rock Facebook Group

40mins

21 May 2020

Episode artwork

Donna Leyens: Create the Business you Envision

Grow My Accounting Practice | Tips for Accountants & Bookkeepers to Grow Their Business

If you think you can, you can. The problem is actually believing yourself. In other words, confidence. Donna Leyens, the President of Pumpkin Plan Your Biz, shares an actionable plan to building confidence in yourself, so you can create the business you envision.

39mins

30 Jan 2020

Episode artwork

060 Stand Out from the Crowd with Donna Leyens, President of Pumpkin Plan Your Biz

Smart Strategy for CPA's

My guest today is Donna Leyens of the Provendus Group, and Pumpkin Plan Your Business. Donna is an entrepreneur, a Certified Professional Business Coach and has an MBA in Finance and Entrepreneurial Studies. She spent the early part of her professional career on Wall St. analyzing and raising capital for public and private companies. In other words, Donna knows what makes a company tick.  Donna and Mike Michalowicz have partnered to create Pumpkin Plan Your Biz, where business owners receive training and certification in the pumpkin plan methodology to become certified Pumpkin Plan Strategists.  I wanted to interview Donna to go deeper into the concepts in the Pumpkin Plan and how they can be implemented to make it easier and more profitable to run your business.  One of the things I loved in our conversation was this idea around no longer selling just an additional service.  If you want to become an advisor in your business, you need to switch how you view your relationship with and how you communicate with your clients, from one of simply service provider to one of partner who helps solve problems.  If you like this idea of separating yourself from the crowd, and want help with the process, know that I am soon to be a certified Pumpkin Plan Strategist, because I am already applying so many of these concepts to great success with my own clients, and decided that being even more adept with the process and tools would shorten the time it would take for my clients to double their income with a third of their client load.  Book mentioned: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Previous episode mentioned: 053 Adding Advisory Services and the Power of Niching Down with Tracy Jepson https://SheThinksBigCoaching.com/053 Connect with Donna: Email: donna@pumpkinplanyourbiz.com Website: www.pumpkinplanyourbiz.com Upcoming Webinars/Workshops: https://shethinksbigcoaching.com/webinars-workshops-schedule/ Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/

40mins

20 Nov 2019

Episode artwork

53: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

Profit By Design

There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights.  PROFIT DESIGNERS: When the podcast ends, go to https://www.facebook.com/groups/ProfitByDesign/ and COMMENT on this episode! Give a shout out to Donna, and let her know something you learned from this episode. This will get you entered into the contest, and if Donna’s episode gets more downloads than Mike’s (Episode 50), then Dr. Sabrina will do a drawing from these comments and 10 people will win either a Profit by Design T-Shirt or a Pumpkin Plan notebook.  There’s also been word that Dr. Sabrina has a bigger prize in store for the contest. She will reveal that within the Profit by Design Podcast Facebook group so be sure you are entered in the contest. Share the episode with all your friends so they can listen, too! The more downloads this episode gets, the more prizes Dr. Sabrina is giving away.  Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life.  Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it!  It’s the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you’re getting.  The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don’t know how I’ll ever fulfill these dreams, wishes, and needs that the clients have.”   2) “I knew that! I do that all the time, it’s no big deal.” This is actually some of the most powerful content in the Wishlist interviews, because what those clients are talking about are your strengths, and your team’s strengths, that you are doing day in and day out. They’re a byproduct of what you do and how you do life, that your top clients are appreciating. Donna lays out the Wishlist interview process: In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment. List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are.  The top clients are the ones you want to interview, because the information you get from your worst clients is not helpful to you. What your clients are telling you is what they notice about you; what is important to them. When you see a pattern, those are the things that are important to your top clients.  It’s not what we think, it’s what your top clients think. You can do marketplace analysis, and you can understand what the competition is, but no-one is going to have that deep understanding of your business and your unique area of differentiation like you will, when you’ve done these Wishlist interviews. Seeing the patterns of what your top clients are saying and connecting the pieces is the “gold”. The Wishlist interview questions are not your typical questions. They are interwoven with psychology that helps us get real answers, and not just answers that are socially acceptable, or that they’re saying to be nice to us. Dr. Sabrina’s tell us her favorite question to ask, and why. Donna provides insight into listening between the lines at client feedback. Like attracts like. If we can take the language of our top clients telling us what they appreciate most about us and we incorporate that into our branding, marketing, messaging, now we are speaking the language of the people we want to attract. Dr. Sabrina gives examples of words and phrases that come out during Wishlist interviews, and that gets used over and over on the Profit by Design podcast. Donna shares her favorite question to ask, and why. How the Leadership Bootcamp program evolved. The leader is actually the first follower, who becomes the leader and shows the other team members how to fall in line. The main reason why business owners don’t want to do the Wishlist interviews is because it involves talking to people, and they don’t want it to feel like an imposition. But, it’s all in the phrasing. Donna has tips! There’s another path to business growth besides growing your client base, and that’s  serving your best clients, better.  The Pumpkin Plan is a FUN book to read.  Your clients are the reason you’re in business in the first place! Build your best clients and find out what you can do to make them happy, and the clients who are making your life miserable can be let go. Links and Resources: https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Want our help Pumpkin Planning your business?  Apply for our Tap the Potential’s Coaching Program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Special Course: Starts September 5, 2019 - Only 15 Spots Left!! Sir Steven Wilkinson - Entrepreneur to Investor: How to Calculate Your Stock Price 11:00 AM – 12:00 PM EDT 50% Savings - Use Code: TAP2019 https://www.tapthepotential.com/investor CONTEST INFO! When this podcast ends (Episode 53), go to https://www.facebook.com/groups/ProfitByDesign/ and COMMENT on this episode! Give a shout out to Donna, and let her know something you learned from this episode. This will get you entered into the comments, and if Donna’s episode gets more downloads than Mike’s (Episode 50),  then we will do a drawing from these comments and 10 people will win!!! We have 5 Pumpkin Plan Notebooks, and 5 Profit by Design Podcast T-shirts to give away! Share the episode with all your friends so they can listen, too!  Did You Miss Episode 6 with Donna Leyens, “3 Things You Must Know to Grow Profitably”? Listen to it here! https://www.profitbydesignpodcast.com/podcast/06-3-things-you-must-know-to-grow-profitably-with-donna-leyens/ Dr. Sabrina’s Favorite TED Talk on Leadership: Leadership Lessons from Dancing Guy  https://youtu.be/V74AxCqOTvg Virtual Partner Advantage Pumpkin Planned their Business and hosted Dr. Sabrina and the Breakthroughs on the Bayou Retreat Participants for a tour of their company. Catch the behind the scenes in this video: https://www.tapthepotential.com/ep-3-of-6-what-really-happened-at-2019-breakthroughs-on-the-bayou-4-week-vacation-retreat/ GIVEAWAY!! Download Dr. Sabrina’s 5 Favorite Wish List Interview Questions www.TapThePotential.com/Wish Register you’re A-Player team members for Tap the Potential’s Leadership Bootcamp: www.TapThePotential.com/Leadership Join Dr. Sabrina, Donna Leyens, Mike Michalowicz and more at the Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat: www.4WeekVacation.com Would YOU Like to Become a Pumpkin Plan Strategist, Yourself? https://provendusgroup.com/apply-to-become-a-pumpkin-plan-strategist

55mins

12 Sep 2019

Episode artwork

06: 3 Things You Must Know to Grow Profitably with Donna Leyens

Profit By Design

On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend Donna Leyens.  Donna is the President and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book The Pumpkin Plan written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well.  Today, we will learn how to make your business more sustainable using the Pumpkin Plan. Show Highlights: Donna gives us a brief overview of how the Pumpkin Plan is so helpful to business owners. The 3 crucial elements in your business. How you know if you need to find the Sweet Spot in your business. The Client Assessment for ranking your clients. What questions to ask your best clients to find more clients like them. What the Pumpkin Plan offers for business owners who are overworked and spread too thin. Why Profit First needs The Pumpkin Plan. An example of narrowing what you offer to get better pricing on what you sell, increasing profitability. The Blueprint for Growth Resources Profit by Design Podcast Website The Business Growth Blueprint: 3 Things You Must Know to Grow Profit by Design Facebook group Provendus Group Website Tap the Potential Website The Pumpkin Plan

37mins

18 Oct 2018

Loading