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Maryanne Dersch

7 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Welcome to the Influential Nonprofit with Maryanne Dersch

The Influential Nonprofit

If you want your nonprofit to make the biggest impact possible on those you serve. And to do that you need a community of support.Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you. 

8mins

1 Feb 2021

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308: Courageous Communication Workshop: 7 Steps to Attracting Your Dream Donors — Maryanne Dersch (Part 4)

Giving Back Podcast

This podcast episode is the final show in the series! Maryanne Dersch has shared valuable resources over the last few weeks on how nonprofits like you can start attracting loyal donors! Listen to part one, two, and three before hearing this one! Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started! Key Takeaways: [1:25] Who is Maryanne? [2:00] Maryanne gives a brief summary of steps  five and six that they covered in part three.  [3:45] Step 7: Sharing your story.  [5:20] Your website is the foundation for communication. [8:25] What is a story bank? [10:25] Don’t put PDFs on your website! It’s not search-engine friendly. [11:40] How can we share our content on other websites? [16:00] Likes and shares are nice, but your true friends are on your email list. [21:55] What content should you include in an email?  [29:35] Print is back! When should you use it?  [37:25] Let’s put everything we learned together and attract those donors of our dreams!  [37:45] Bonus step: Creating a culture that supports an attraction-based brand.  [48:45] Feeling stuck in your plan? Maryanne shares how you can get unstuck. [52:50] Maryanne does a quick recap of all the steps that were covered in this workshop series!  Mentioned in This Episode: Giving Back Podcast Maryanne Dersch FindDonorDollars.com Courageous Communication, by Maryanne Dersch 

1hr 3mins

18 Mar 2019

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306: Courageous Communication Workshop: 7 Steps to Attracting Your Dream Donors — Maryanne Dersch (Part 3)

Giving Back Podcast

This podcast is part three of a four-part workshop series with Maryanne Dersch. Maryanne breaks down how you can grab the attention of and attract long-term, loyal donors in this workshop series. Listen to part one and two before hearing this one! Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started! Key Takeaways: [1:25] Who is Maryanne? [2:20] Maryanne gives a brief summary of steps three and four that they covered in part two.  [4:30] Step 5: Delivering the message. [6:30] How do you fundraise without fear?  [9:05] It’s going to be okay, no matter what they say.  [10:25] Maryanne shares an exercise you can go through to help put you in the right mindset.  [13:35] Host a Lunch & Learn!  [16:25] What is a strategy session? [19:25] How is a strategy session structured? [25:55] The end goal is to decide how to continue the relationship.  [28:50] How do you create value for your donors? [36:20] Step 6: Social media. [42:00] When creating this plan, you’re not doing this alone.  [43:15] What does a social media plan need to have?  [45:35] An editorial calendar is your commitment to action.  [48:10] The goal isn’t ‘likes’ on your social media page; the goal is to create engagement!  [50:05] How do you create a social media policy? [56:55] Maryanne shares an example of what it looks like to stand up in a time of crisis or controversy. [1:00:10] By showing authenticity and vulnerability during a crisis, you gain respect from your donors.  [1:04:30] Maryanne does a quick review of step 5 and step 6.  Mentioned in This Episode: Giving Back Podcast Maryanne Dersch Courageous Communication, by Maryanne Dersch  Step 5: Strategy Sessions Step 5: How to Host a Lunch & Learn Step 6: Social Media Plan Abundant.is Michelle Villalobos - The Superstar Activator

1hr 7mins

11 Mar 2019

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304: Courageous Communication Workshop: 7 Steps to Attracting Your Dream Donors — Maryanne Dersch (Part 2)

Giving Back Podcast

This podcast is part two of a four-part workshop series with Maryanne Dersch. Over the next few weeks, you’ll be hearing Maryanne break down how you can grab the attention and attract long-term, loyal donors. Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started!  Key Takeaways: [1:25] Who is Maryanne? [2:30] Maryanne gives a brief summary of the first two steps they covered in part one.  [5:35] Step 3: Communication goals.  [9:40] Create a plan and use it as a roadmap. It doesn’t have to be perfect. Plans change! [11:40] Think big and get creative! Don’t worry about editing it (for now).  [17:00] In order to grow, you have to do things differently!  [18:10] Maryanne breaks down a vision exercise you can do to help see your future self.  [22:50] If you don’t meet this goal, what’s the worst that can happen?  [26:45] Maryanne shares an example of what step 3 looks like when you apply it.  [30:55] Step 4: Messaging.  [36:15] How do you create your own ‘ideal donor’ avatar? [41:15] Should you have more than one avatar?  [45:20] How do you structure a brand pyramid?  [52:00] What questions should you be asking yourself?  [59:35] Maryanne explains why it’s so, so important to have belief statements in your company.  [1:02:45] Belief statements let you know when you and your organization need to speak up.  [1:10:20] Step 4 is all about understanding who you’re talking to, and developing a system to talk to those people!  Mentioned in This Episode: Giving Back Podcast Maryanne Dersch Courageous Communication, by Maryanne Dersch  Step 4: Avatar Step 4: Belief Statements Step 4: Messaging Brand Pyramid

1hr 13mins

4 Mar 2019

Most Popular

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302: Courageous Communication Workshop: 7 Steps to Attracting Your Dream Donors — Maryanne Dersch (Part 1)

Giving Back Podcast

Welcome! This podcast is part one of a four-part workshop series with Maryanne Dersch. Over the next few weeks, you’ll be hearing Maryanne break down what you need to do to get the attention you need to attract long-term, loyal donors. Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started!  Key Takeaways: [1:30] Who is Maryanne? [2:35] Maryanne provides an overview of the 7 steps.  [4:50] What results can listeners expect by the end of the workshop? [6:15] Step 1: Create a vision. [11:20] Why did Maryanne develop Courageous Communication? [15:00] Do you feel isolated? It’s time to change your mindset. [16:15] Maryanne shares an example of what Courageous Communication can do for you.  [22:25] Your organization can’t afford not to communicate effectively.  [25:25] Step 2: Communications Assessment.  [28:50] What’s the value of your time in your nonprofit?  [32:00] Grown-up organizations pay for their work.  [37:10] Do your current marketing materials reflect who you are as a brand?  [40:10] What are the benefits of a discovery session?  [44:25] Gather as much feedback as you can from your staff.  [48:40] Host lunch-and-learn events to connect with others!  [51:55] Stay tuned to next week’s episode to find out how to get over your fear of asking.  [55:55] We have worksheets for you! The links are below.  Mentioned in This Episode: Giving Back Podcast Maryanne Dersch Courageous Communication, by Maryanne Dersch  Step 2: Communications Assessment Step 2: Discovery Session

59mins

25 Feb 2019

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288: Building Valuable Connections without Losing Sight of the Mission — Maryanne Dersch with Courageous Communication

Giving Back Podcast

Maryanne Dersch is the Founder of Courageous Communication and has over 30 years of advertising and communication experience. She is also the author of the new book, Courageous Communication! Maryanne helps nonprofits realize their true potential by showing them how to build meaningful relationships with their donors and how to show up in an authentic way.  Find out more about Maryanne and the work she does on today’s episode!  Key Takeaways: [3:05] Who is Maryanne and how did she first get involved with nonprofits? [4:35] What is Courageous Communication all about?  [10:30] Nonprofits often feel very dependent on their donors and they feel like they have to make choices to please these donors instead of doing what’s right for the organization.  [13:35] Your nonprofit is a leader, and so are your volunteers and donors. When you approach it this way, you end up having a more balanced relationship with everyone. [15:25] It’s important to think in terms of value when you’re working with others in your nonprofit. [22:25] When you understand someone else’s needs first, you’re able to respond in an honest and authentic way. [23:55] Maryanne shares two success stories of what ‘Courageous Communication’ looks like.  [32:55] We do not track time as seriously as money, and we should!  [42:40] No one wants to get ‘sold’ on why they should join your organization. There are so many better ways to approach relationships.  [48:00] Building relationships is a long-term approach. [50:35] It all starts with a conversation! Feel free to reach out to Maryanne! Mentioned in This Episode: Giving Back Podcast Maryanne Dersch Maryanne Dersch on LinkedIn Courageous Communications, by Maryanne Dersch Foster & Adoptive Care Coalition

53mins

7 Jan 2019

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Maryanne Dersch - Philanthropy's Big Lie

MoneyForLunch

Maryanne Dersch works with nonprofits to move from operating out of fear and scarcity to confidence and abundance, so they can attract like-minded donors and raise more money. She is author of Courageous Communication: how codependence is making your nonprofit brand boring and what to do about it and founder of Courageous Change workshops.Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6DConnect with Bert Martinez on Facebook.Connect with Bert Martinez on Twitter.

35mins

20 Nov 2018