Starting and building a successful membership with Stu McLaren
Marketing That Converts
Today’s episode of the podcast is an interview with the amazing Stu McLaren who is a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. KEY TAKEAWAYS COVERED IN THE PODCAST Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out! Key components for a webinar: Get people to register Ensure people show up Make an offer Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on It is really important to get clear on what matters right now Don’t get overwhelmed by all the things then take no action How can I get started in the most simple way possible? The noise does not matter! Founding member launch Communicate with an audience on social media or via your email list and let them know about your idea Cast the vision for where you see the idea going Invite them to come and join you as a founding member Follow up – send them how they can join Just get going and begin Once you have momentum on your side, everything else becomes easier If no one is interested in your founding idea – you have saved a lot of time! Your membership should give your members solutions to ongoing problems or new skills When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be. Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t give up! Ask the right questions and work it through.HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Stu 06:33 Making your business/membership a success 09:45 Getting started with a membership 13:09 Your membership roadmap 23:05 CHECK STU OUT:WebsiteRESOURCES MENTIONED:TribeTranscript: Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new. I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it. And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work. It takes work. So I would really very much appreciate that support from you as one of my lovely listeners. So thank you for that little advert over. So let's get to today's episode and interview. So hopefully, you know who Stu McLaren is. He is the guy who talks about memberships. He has a course called Tribe where he teaches people to do memberships. Now I've had my membership for years. I help other people launch memberships and talk about them and know about them. And I never bought Tribe, never, not for any particular reason, but just didn't. And then I was working with someone who did my 90 day program and they bought it and they raved and raved and raved about it. And I hate to say it. I got FOMO. I seriously thought I need to see this stuff. I need to go in there and look at this stuff. And I'd always liked Stu, had seen him years and years ago, uh, trafficking conversion conference. And I knew I liked his approach. So I thought, 'You know what, I'm just going to buy it to see how he manages it and what he does and what his system looks like.' And I am like an open book when it comes to anybody else's stuff. I constantly want to see what's happening, what they're doing. Like, how they do things. So I bought Tribe and I wasn't disappointed. Now, obviously I would like to think that I know a bit more than the average person about memberships and running memberships and marketing them. However, there was still definitely stuff that I learned because you always can learn new stuff. I don't think anybody should ever and will ever be at the point where there's not something to learn. And it was great. And one thing I loved about Stu when, because I'm not very good at like getting involved, this sounds really weird, but I'm not great in Facebook groups. Like I struggled enough with my own and it's mine and it's part of my academy, but I am, I wouldn't even say I avoid it, I just don't. I, I just miss stuff all the time and I don't, I don't use them the way people should use them. So anyway, but I watched a bit of Stu stuff and I saw obviously when people were launching and I watched him on a couple of videos and what I loved about him was he talked about people and he celebrated launch. Launches and openings with like, 'Oh my God, they've got 10 members. That's amazing.' And it was so refreshing because I think there's too many people out there who talk about and show examples of people who have made hundreds and thousands and millions from things that they've done. And they only use those examples. They only use the examples of so, and so did this thing and it was phenomenal when actually when you look at the small print often says, this is not a typical result. So I love the fact that Stu was like, oh my gosh, they've launched, they've got ten members, high five. So I think he's really genuinely a nice guy. Also, you may recognize the surname McLaren cause I had his lovely wife, Amy a few weeks ago who is also a very lovely human. So I should imagine they are just very nice, genuine people from what I have had experience of. I'm going to leave you to listen to the lovely Stu and I can't wait to see what you think. Okay. I am very excited to welcome a very special guest today to the podcast. Welcome the amazing Stu McLaren. Stu: Ah, I, I, that, that just feels good to be called the amazing Stu McLaren. If my kids would walk in, say, it's my amazing dad. That would be, you know, that'd be epic. Teresa: To be honest, tapping your children a bit younger than my daughter. She's 11. If I could walk in a room without ever even looking at me, like I was, I don't know what then that would be amazing. Stu: So nowadays I get, 'Oh dad, you're so embarrassing.' You know, like, I, I will, I gotta tell you one, uh, one dad, when so I was in the car and I'm always trying to encourage my kids to like sing along with me in the car. My daughter's always like, no, it's too embarrassing. But one day I was like driving, uh, her and her friends and I put on like Taylor Swift, shake it off. And Marla's friends, they were just like singing at the top of the lungs with me. And I was just like belting down and Marla, my daughter, she was like, 'oh, like maybe this is fun.' And it was like a turning point. So like now, now she sings karaoke with me all the time. So fun. Teresa: I love it. Honestly, you and I both I am the embarrassing mum, cause I think I'm really cool. And like, they just look at me. I have stepchildren. Stu: We are cool, they haven't realized that yet. Teresa: As parents. We're super cool, but like I've got 18 year old stepson and he just like, he's like, 'Yeah T. Yeah, you try it, you try and I'm alright, thanks.' Stu I am confident you do not need any introduction, but if someone has been under a rock somewhere, please tell my audience who you are and what you do. Stu: So I help business owners create more recurring revenue in their business with membership sites, and they could be all kinds of different types of membership sites, um, from product based memberships, service-based memberships, knowledge based memberships. Uh, but the point of the matter is, is that I help business owners generate recurring revenue. Now, how I got to this point was because I had a business myself where I was limited in how I could grow. It was a consulting business and it was really great and successful. But the point of the matter is, is that something had to give, because, uh, I got to the point where I could, the only way to grow the business was to give more time and I didn't have any more time to give. And so I was just like, how do I fix this? Because I don't like being limited like that. And one of my friends and mentors, this was back in 2008, he suggested that I create a membership. I knew nothing about memberships, but once I dug into it, I was kinda, I was getting tripped up with all the technology. And I was dealing with things like HT access files and server settings. And it was just way over my head. And so I was moaning and groaning to a friend of mine about this. And he said, well, why don't you just create your own solution? And I looked at him like, 'Dude!' Like, 'Are you not hearing what I'm saying?' Teresa: I can't do the other stuff. Stu: I can't program something like that's the whole reason I'm struggling. And he said, well, why don't we team up together? Because he had a programmer that he was working with to create a solution. We did, a month later, we had the beta version of what then became known as wishlist member. And then a month after that, October 22nd, 2008, we started selling it and it took off. And before I know it, we had the software company that was powering tens of thousands of membership sites all around the world. And that's where I learn. Behind the scenes of like what works and what doesn't as it relates to growing a membership, because there was a small group of membership site owners that we were serving that were growing year over year, over year. Whereas everybody else, they kind of just like would flat line. And so I was like, what, what is that small group doing? It's growing year over year, differently than everybody else. And that's when I started to discover that there are best practices that ensure that year over year growth versus what everybody else is typically doing. And so since that, uh, I have begun teaching that and for the last five years, uh, we've been teaching it serving tens of thousands of people, uh, in helping them launch successful membership sites. Teresa: Amazing. That feels like such a great place to learn from. That you've got these people and you're looking, going, hang on a minute, because I think this is maybe this is kind of one of the myths that frustrate me a little bit, that every membership is just going to fly and be amazing. And that just isn't necessarily the case. Is it? Stu: No, sometimes you just got, you got to figure stuff out, but like, You know, saddens me is when something doesn't go right for somebody. And then they throw the baby out with the bath water and they say to themselves, 'Oh see, see, it was just, it just wasn't meant to be like, it's not gonna work in my market or nobody's going to buy it from me or who would want to listen to me.' Like they throw all this future and potential possibility out the window because something didn't go according to the plan. But here's the reality, like in any business endeavor, regardless of whether it's memberships or not, but in any business endeavor, it's going to take some tweaking and a dial-in and figuring things out. And you just got to ask yourself questions like, okay, 'Was everything a complete failure?' Well, 9 times out of 10, you're going to see no, not everything was, but what part of it was, uh, you know, uh, you know, uh, things fall through the cracks and what you might discover is that like you fix that one thing and everything else changes. I'll give you a quick example. A client of mine, Lisa, she had come for a one-on-one private consultation. So I reserved one day a month to work one-on-one with clients. So she flew in with her husband and, uh, you know, during those days we typically tackle, you know, one specific area of the business. Um, so then at the end of the day, they, the client is walking away with like a specific plan for that. So in her case, she said to me, she said, 'Stu, I just, I really suck at webinars.' And she said, my, 'I just can't, I can't sell.' And I said, 'Well, is that like a whole truth?' This is again like I'm asking, 'Is that a whole truth?' I said, 'Let's look at your numbers. Let's look at your webinar process. Now in her case, essentially, there's a few key components to a webinar. Like one we need get registered people register, two, we then need to ensure that people show up for the webinar and then three, we then make an offer on the webinar. So we have these three points that we can look at. And she was assuming that she sucked at sales, but when we looked at the numbers, that was not the case. She was actually really good at the sales. The problem was that not enough people were showing up to the webinar. So once we realized that it's just like, 'Oh easy-peasy.' Now we strategize about how to fix that one component. We fixed that one component, everything else takes care of itself. And so this is where I, you know, sometimes just wanna, you know, give, you know, entrepreneurs will kick in a butt like when they, you know, are going and they're giving up on themselves, I'm like, don't give up on yourself. Like, no, it's just a matter of asking the right questions and, and thinking it through and working it through. Um, what I can tell you is like virtually any type of business, you can 100% turn it into a success when you start asking the right questions and identifying the right pieces of the puzzle that you need to spend energy on. Teresa: Yes. It's such a good point. Cause like you said, and coming back to those facts and stats and like actually working out and you're right, you know, How many people did you get sign up? How many people did actually turn out? Then how many people converted? Because often when you do do the thing, if you're passionate and you're good and you're, you're going to convert them, it's going to convert because people can't help themselves. In my experience anyway, you know, I do some bootcamps occasionally. And when I do a whole week with a bootcamp, like they get to the end and they're like, 'Yeah, yeah, what's next?' Like, but it's getting those numbers in the first place. Isn't it? And working out that startegy. Stu: So, yeah. And like, and I would say to that, sorry to cut you off. But I would say, I would say it's like, it's really important to just get clear on like what matters right now, you know, so often, like, you know, uh, for example, this week I was talking to a friend of mine, a high school friend of mine, who I hadn't talked to in more than 15 years. Reached out and, uh, the reason is because she left her, uh, you know, corporate job and now she's looking to start her entrepreneurial business. And she had her knickers in a twist, worried about all kinds of things that quite frankly did not matter at this point. And what, when we chatted, I said, 'Look Michelle, the only thing that you need to worry about right now are these three things.' Which is for her which is beginning to build a teeny tiny audience. She didn't need to get worried about like what shopping cart to use and this and all of that, blah, blah, blah. That's like down the road. Right now her focus just needed to be, I need to, uh, begin creating, uh, building my audience and building my email list. And in order to do that, I'm going to do this activity on a consistent basis. All the other stuff it's not necessary right now. And my thing that I would encourage everybody is just like what matters most where for you, where you are right now, everything else you can just like, press pause on the worry for all that stuff. Just focus on the few things that matter to you right now. When you focus on that everything else begins to fall into place and you build momentum. And the clarity comes from being able to take action, but too often, people get overwhelmed by all the things, and then they never take action on any one thing. And then they're just like sitting there, like, uh, uh, you know, standing still type thing. Teresa: I had someone in my membership talk to me about they wants to launch group coaching program, ongoing kind of membership thing. And they were like, for weeks they kept coming to me and going, well, what's the system like, and is this system going and how do I have you tried this on? And what's this like, and in the end I got to go and talk to her and like 'Okay.' So. We've talked about all the systems. You've looked at them all, what do you actually need to serve them today? Like if I said, start today, what do you actually... She was like, 'Well I'd need maybe a Facebook group, zoom, emails.' And I was like 'So you don't need a system then.' I said, so 'Can we just start? Like, can you just offer it?' And she said, because she was telling me I've got people waiting for it. But why are you, you know the amount of changes? And you must see this all the time and especially in your own business as well....
#012: Earn Passive Income Through Memberships with Stu McLaren
Book Profit Secrets with Ray Brehm
A great way for an author to earn passive income beyond book royalties is through offering a membership. Stu McLaren, the founder of the Tribe program, helps many people each year create and launch successful membership sites. The work involved to get up and running isn’t always as daunting of a task as you may think. In fact, Stu has seen some people launch their programs without websites at all.Memberships offer readers a chance to continue their journey with an author after they’re finished reading a book. One of the key takeaways Stu offers is that less is more. Sometimes people can get overwhelmed, thinking there’s too much information to pack into a membership. Data shows that people ultimately want results and you accomplish this with less content than you think.Launching a membership site, unlike publishing a book, is fluid and can be updated over time as you learn. The best thing to do is just get started. Stu’s free guide, Launch A Successful And Profitable Membership Site, is linked here. In it, you’ll find the answers to Stu’s top 10 most common questions about memberships.What's Inside:How you can create a membership with less tech than you may think.Why less is more in terms of content in a membership site.How membership sites create more opportunities to connect with your audience.
#158 How to Decide if a Membership Course is Right For Your Business with Stu McLaren
Business with Impact
Today on the Business With Impact podcast I am so excited to introduce you to my friend, Stu McLaren! If you haven't met Stu before or if you haven't heard of him, he is the go-to expert for all things memberships. If you've ever wondered what the difference is between a course and a membership... and can I really build a membership… and what kind of content would make sense for a membership... and how could this work for me, for my industry, for my niche, for my business? Then I want to encourage you to get out a pen, get out some paper, and get ready to take some notes because today's episode was created for you and with you in mind!
115: Add Recurring Revenue With Your Own Membership Site with Stu McLaren
BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
Sounds like a dream, right? Getting people to pay for your content every single month can become a reality through membership sites. In fact, the principles can be applied to both online and conventional businesses. Here with a deeper dive on how to do it , is my long-time friend Stu McLaren, who has taught thousands of entrepreneurs for over a decade how they can transfer their existing knowledge into sustainable recurring income. On this episode, he gives a ton of examples on how regular folks like you and I are having great success with subscription-based sites on a diverse amount of niches. He’s the best teacher I know on this subject and you’ll want to keep this interview in mind for repeated listening! Get Access to Stu McLaren's Membership Site Training: https://www.bootstrapmd.com/go/tribe/ ————— The Positioned Physician: Earn More, Work Smart, and Love Medicine Again, 2nd Edition: Updated with over 50 pages of new content including new chapters on goal setting, mindset, and sales strategies for a successful online business! https://www.amazon.com/Positioned-Physician-Updated-Smart-Medicine/dp/B08QFBMWCY
176: Sell Once and Get Paid Again and Again - with Stu McLaren
HerBusiness - Business Growth Strategies for Women
Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?! If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience. In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting. I’ve had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I’ve had a few), because it makes for a more predictable income. Every. Single. Month. Stu McLaren is well known around the online business industry as the leading membership expert (he’s also been a mentor of mine for the last four years). I am a big fan of Stu’s because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch. Stu’s strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches. As you’ll hear in this interview, the best part of growing a membership is that you don’t need a big email list to achieve success with a membership. You don’t need to be super-savvy with tech. And you don’t need a huge social media following either. All you need is passion and motivation to serve a specific group of people. With Stu’s teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month. Mentioned in this episode: Turn What You Already Know, Love and Do into a Profitable Membership Here are some popular recent episodes: Why You SHOULD Work on Tasks You Can’t Invoice The ‘Back-Of-The-Napkin’ Marketing Plan Risk Forward: Embrace the Unknown 3 Ways to Get a Steady Flow of Referrals Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com
SPI 477: How to Launch and Manage a Successful Membership Community with Stu McLaren
The Smart Passive Income Online Business and Blogging Podcast
Memberships, Money & Making an Impact with Stu McLaren
Goalden Girls Podcast
As a consumer, you’re no stranger to memberships…and there’s a reason most financial “gurus” tell you to check your subscriptions first…because they’re STICKY! Today’s guest is Stu McLaren, who coaches and consults New York Times best-selling authors, top rated speakers, experts, and niche celebrities on how to launch, grow, and scale high profit recurring revenue streams. He is an absolute genius when it comes to marketing and specifically, helping business owners create recurring revenue in their businesses. By the end of this episode, you’ll hear how and why memberships are taking the business world by storm - and most of all WHY you should pay attention. Show Notes: http://www.lisamichaud.com/podcast/46
Stu McLaren's Secrets to Creating Stability in Your Business - CFR #525
Our amazing guest, Stu McLaren, is a coach and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams. As the former founder of the world's #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results. Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites and shares the same blueprints at TribeWorkshop.com Stu and Dave discuss stability that recurring revenue can provide business owners. More than ever, people are seeking stability to enhance success. Be sure to go to Gettribeguide.com and to get your gift!!! Also follow at: Instagram: https://www.instagram.com/stumclaren/ Facebook: https://www.facebook.com/stumclaren/ Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe
Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know, love and do into recurring revenue for the past 12 years. He is a membership expert &creator of TRIBE. Top 3 Value Bombs: 1. Use the time to your advantage and take the cash flow that you are creating in the short-term and invest it so it works for you for the long-term. 2. Build a relationship with a one-time customer so they can do business with you again. 3. It doesn’t matter what type of business you are in, you can turn it into a revenue stream. Ready to diversify YOUR REVENUE STREAMS? Pre-order The Common Path to Uncommon Success now and get amazing pre-order bonuses while they last! Sponsors: Thinkific: Launch your own online course and share your knowledge with the world - today! Visit Thinkific.com/eof! The Common Path to Uncommon Success: Pre-order now and get amazing pre-order bonuses while they last!
Stu McLaren of Tribe (Membership Sites, Traffic, Conversion, and Retention)
The Shane Sams Show
Stu McLaren is a legend in the membership site space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. In today’s amazing podcast interview, Stu and I ‘geek out’ on membership sites. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.