Eric Silverstein

Eric Silverstein the founder of popular local Austin restaurant The Peached Tortilla returns to talk about the ups and downs of the last year and keeping his business going. Eric also talks about his new venture Fat City Stacks launched during the pandemic and other projects he has been working with. We also discuss some of the challenges facing the restaurant and other industries and the path forward. This is super interesting so give it a listen and share with a friend. Check out his restaurant links below. Fat City StacksFat City (fatcitystacks.com) The Peached Tortillahttps://thepeachedtortilla.com/ Bar Peachedhttps://barpeached.com/

Today, I’m talking with Austin native and restaurant owner Eric Silverstein. Eric’s spent over ten years building up his businesses and is the owner and founder of The Peached Tortilla.  But with the pandemic and the lockdown it brought, his business went from being hugely successful to just barely surviving. He explains how his business has been devastated by the pandemic and the possibilities there are of it ever recovering.  Having to innovate to survive he tells me the ways he’s been able to keep income coming in and the new avenues he’s been looking at… “Tough people last, tough times don’t. This just happens to be a really long tough time.” – Eric Silverstein Time Stamps: 07:24 – How badly Eric’s businesses have been hit by the pandemic. 13:05 – The difficulty there is for restaurants to survive. 18:04 – Trump getting COVID and how Eric’s life has changed since the pandemic. 22:12 – How Eric had to close most of his businesses and how he overcame this slump. 24:52 – Ghost kitchens and the importance of taking control sometimes. 27:24 – What policies should have been put in place, and the problems with the policies that have been. 34:48 – The incredible ways the Austin community have supported the food industry during this time. 36:19 – The difficulties of raising children and running a business during the pandemic. 39:33 – How open people in Austin have been to the COVID safety measures Eric has had to put in place at his restaurant. 42:33 – The positive things that will come out of COVID. 47:16 – The best things people can do to support the restaurant industry right now.  Resources:  The Peached Tortilla ReOpen Runner City Texas Real Food Connect with Eric Silverstein: Instagram LinkedIn YouTube Connect with Patrick Scott Armstrong: Instagram Facebook Email

We speak with Eric Silverstein the founder of popular local Austin restaurant The Peached Tortilla. Eric tells us how he switched into the restaurant business, their rapid growth and their pivot during pandemic. We also discuss some of the challenges facing the restaurant industry, what might have been done better and their path forward. This is super interesting so give it a listen and share with a friend. Check out his book and restaurant links below. Book - The Peached Tortilla: Modern Asian Comfort Food from Tokyo to Texashttps://amzn.to/3nFFBQP The Peached Tortillahttps://thepeachedtortilla.com/ Bar Peachedhttps://barpeached.com/

Best Served Fast is a Q&A show where we celebrate the Unsung Hospitality Heroes. Join Chef Jensen Cummings as he talks to industry leaders about the people that have been there through the trials and triumphs of their lives and careers. On this episode of Best Served Live, our host Jensen Cummings sits down with Eric Silverstein to discuss "The Peach Tortilla" his very own food truck that evolved into a fast casual restaurant, the differences between running food trucks versus brick and mortar restaurants, his multicultural background, how that influenced his career and subsequent transition into the food industry, as well as the trials they went through starting the company and insights into building your own restaurant.  1. Eric's multicultural and multinational childhood, growing up in Japan with his New York father and his Chinese mother, lead to the Peached Tortillas fusion food concept. 2. Eric worked as a lawyer first because he wanted to be a sports agent. Eventually he got tired of it and decided to go into food like his dad had when Eric was growing up. 3. "The food truck game is the hardest job in the food business. I'm talking about a mobile food truck, one, two, three locations a day." (12:27) Eric opened one food truck then two, then a catering truck before opening his restaurant. 4. "Big tips- now on fully on the buy new equipment train. You just don't know how well it was maintained before you got it. The biggest thing for me is sound control. You really have to look at what you are putting on your ceilings. Sound is guests' #1 complaint." (18:45) 5. Eric is very methodical in his build outs putting a lot of emphasis on design and brand, from the wallpaper and paint on the ceiling to the aprons employees wear. Website: bestservedpodcast.com Facebook: /bestservedpodcast Instagram @bestservedpodcast @ChefJensenCummings Twitter: @BestServedPodcast @JensenCummings Youtube: Best Served Podcast

Eric Silverstein returns to the Austin All Day podcast.  Chef and owner of Peached Tortilla, Bar Peached, Social House, a location at Bergstrom Airport and Food Trucks to boot, Eric discusses what it has been like to run these restaurants during this pandemic.  Not only does he serve amazing meals he’s a family man, a mentor to some great up and coming Chefs, a straight hustler and one of our favorite guests.  Buy the cookbook!Peached Tortilla https://thepeachedtortilla.com/Bar Peached https://barpeached.com/Social House https://www.peachedsocialhouse.com/CookBookhttps://www.amazon.com/dp/1454931213/ref=rdr_ext_tmbSupport the show (https://www.patreon.com/join/Austinallday)

Eric Silverstein of The Peached Tortilla, Bar Peached and Social House joins the Austin All Day podcast. https://thepeachedtortilla.com/https://barpeached.com/https://www.peachedsocialhouse.com/https://www.amazon.com/dp/1454931213/ref=cm_sw_em_r_mt_dp_U_tFO0DbDCTF5E3Support the show

Eric Silverstein of The Peached Tortilla joins Natalie on this month's 365 Things Austin Foodie Podcast. Eric launched the original Peached Tortilla food truck in Austin on September 25th, 2010 serving Southern-Asian food, which he eventually developed into the thriving Austin culinary staple it is today. Menu: thepeachedtortilla.comNatalie will be back next month with another edition of the 365 Things Austin Foodie podcast. 

On today's episode Sam and Greg (Nicole is out) are joined by Eric Silverstein of The Peached Tortilla! Eric has run the entire gauntlet of opening a Food Truck, working ridiculous hours, and taking his brand of fusion food all the way to multiple successful restaurants. It's a really incredible story and one that showcases the tenacity it takes to be successful. He's also the author of the new book, The Peached Tortilla! This was a great interview and an even better story.

This episode we welcome Eric Silverstein into our kitchen to discuss his first cookbook, The Peached Tortilla. A former lawyer, Eric is now a chef and the founder of The Peached Tortilla, which has grown from food truck to a restaurant and catering business in Austin, TX. He talks about his childhood love of food, marrying Southern and Asian cuisines and even shares some business insights. Enjoy this talk and purchase your copy of The Peached Tortilla here. Special Guest: Eric Silverstein.

This episode we welcome Eric Silverstein into our kitchen to discuss his first cookbook, The Peached Tortilla. A former lawyer, Eric is now a chef and the founder of The Peached Tortilla, which has grown from food truck to a restaurant and catering business in Austin, TX. He talks about his childhood love of food, marrying Southern and Asian cuisines and even shares some business insights. Enjoy this talk and purchase your copy of The Peached Tortilla here. Special Guest: Eric Silverstein.