Bob Baurys's guest appearances

Bob Baurys

Enhancing The Human Experience with Mark Phillips

The Pharma Marketing Podcast

Unlocking Your World of Creativity

The Patients Speak

Mark Stinson

Keith Ferrazzi

David Krantz

Seth Godin

Charlie Sheen

Michelle Harris

Dave Chase

Marty Johnson

Kevin Fox

Jeremy Ryan Slate

Josh Cary

John Mack

Shannon Hernandez

Emmet Fox

Michael O’Leary

OwlTail

In this milestone episode 250, host Mark Stinson re-issues one of the first interviews in the podcast series from 2019. The early guests exemplify the world of creativity in business.Bob Baurys, CEO of 83bar, and Cristián Saracco, founder of Allegro 234, shared their insights and experiences in nurturing ideas and growing successful enterprises.In this episode, you’ll discover:·      How to grow your business through the power of branding·      The value of personalizing your product or service when making business decisions·      The reason why the employees you start your business with often times are not the same employees you’ll need to scale your business later on·      How to successfully sell your ideas to clients·      Why Bob feels that “Speed reduces risk at every single level”Bob is known for his entrepreneurial spirit and innovative approach. He emphasizes the importance of empowering patients to take charge of their healthcare through systematic and personalized approaches. By personalizing the idea and envisioning the individuals they aim to serve, Bob and his team maintain focus and passion for their mission.Cristián and his company emphasize helping clients grow through their brands, and they continuously evolve their services and products to cater to changing customer journeys and experiences. By considering a triple-bottom-line approach, Allegro 234 integrates social and environmental factors alongside profits, ensuring a holistic approach to branding.Both guests discuss the challenges of scaling businesses and staying true to the core idea as they add more team members and clients. Bob emphasizes the need for different types of people in different stages of a business. Early on, independent thinkers who can break the rules and develop new pathways are vital. As the business matures, structured thinking and replication of systems become crucial for scaling.Cristián highlights their process of building a team that not only possesses the necessary capabilities but also shares a personal connection and alignment with the company's culture and purpose. This approach has led to a stable and cohesive team that has worked together for an extended period.The episode concludes with a discussion on idea generation. While both guests acknowledge that ideas can come intuitively, they also actively seek inspiration by exploring history, art, and other sources. Urgent needs and pressure often spark the most innovative ideas, pushing them to think outside their normal toolbox and find creative solutions.Throughout the episode, Bob and Cristián highlight the importance of personalization, passion, and adaptation in keeping ideas alive and transforming them into successful businesses. Their stories inspire listeners to embrace creativity and evolve their approaches in the ever-changing business landscape.Highlight quotes:- "When you focus on the core constituency, the idea burns deep and passionate." - Bob Baurys- "Ideas come by compression, the accumulation of stuff that really moves the needle." - Bob Baurys- "We go to look for ideas, ideas come by intuition." - Cristián SaraccoIn the second half of this interview, the group discuss the process of creative problem-solving and how to generate innovative ideas. Bob mentions using a three by three grid. He explains that he puts the problem in the upper left corner, potential solutions in the left column, reasons why they would work in the middle column, and reasons why they wouldn't work in the right column. Bob finds that the solution often comes from a hybrid of the first three ideas.Cristián talks about their methodological framework called A B C D E. They establish objectives, create tension to stimulate new ideas, anticipate trends, blend ideas, create different concepts, and finally, execute the chosen idea. They emphasize the importance of setting achievable goals to avoid frustration and involve clients in the ideation process to ensure understanding and excitement.On the subject of developing creative capabilities. Cristián believes creativity is not just inspiration but also requires effort and work. Bob suggests getting comfortable with being uncomfortable, as it enhances the brain's elasticity and intuition.Regarding selling ideas to clients, Cristián mentions tailoring the communication style to the client's deductive or inductive thinking approach. They engage clients in the creative process, making the idea more obvious and tangible for them. Bob adds that finding the right client and showing how the idea benefits both their business and career can build momentum and ownership.In terms of cultural and global differences in creativity, the guests highlight the need to adapt to different clients and markets. They emphasize the importance of understanding clients' perspectives and working collaboratively to overcome traditional thinking and cultural barriers. The world is becoming more interconnected, but there are still variations in approaches to creativity based on different cultural contexts.Thanks to my friend, G. Mark Phillips, for helping start this global journey of creativity.(c) BSB Media 

In this milestone episode 250, host Mark Stinson re-issues one of the first interviews in the podcast series from 2019. The early guests exemplify the world of creativity in business.Bob Baurys, CEO of 83bar, and Cristián Saracco, founder of Allegro 234, shared their insights and experiences in nurturing ideas and growing successful enterprises.In this episode, you’ll discover:·      How to grow your business through the power of branding·      The value of personalizing your product or service when making business decisions·      The reason why the employees you start your business with often times are not the same employees you’ll need to scale your business later on·      How to successfully sell your ideas to clients·      Why Bob feels that “Speed reduces risk at every single level”Bob is known for his entrepreneurial spirit and innovative approach. He emphasizes the importance of empowering patients to take charge of their healthcare through systematic and personalized approaches. By personalizing the idea and envisioning the individuals they aim to serve, Bob and his team maintain focus and passion for their mission.Cristián and his company emphasize helping clients grow through their brands, and they continuously evolve their services and products to cater to changing customer journeys and experiences. By considering a triple-bottom-line approach, Allegro 234 integrates social and environmental factors alongside profits, ensuring a holistic approach to branding.Both guests discuss the challenges of scaling businesses and staying true to the core idea as they add more team members and clients. Bob emphasizes the need for different types of people in different stages of a business. Early on, independent thinkers who can break the rules and develop new pathways are vital. As the business matures, structured thinking and replication of systems become crucial for scaling.Cristián highlights their process of building a team that not only possesses the necessary capabilities but also shares a personal connection and alignment with the company's culture and purpose. This approach has led to a stable and cohesive team that has worked together for an extended period.The episode concludes with a discussion on idea generation. While both guests acknowledge that ideas can come intuitively, they also actively seek inspiration by exploring history, art, and other sources. Urgent needs and pressure often spark the most innovative ideas, pushing them to think outside their normal toolbox and find creative solutions.Throughout the episode, Bob and Cristián highlight the importance of personalization, passion, and adaptation in keeping ideas alive and transforming them into successful businesses. Their stories inspire listeners to embrace creativity and evolve their approaches in the ever-changing business landscape.Highlight quotes:- "When you focus on the core constituency, the idea burns deep and passionate." - Bob Baurys- "Ideas come by compression, the accumulation of stuff that really moves the needle." - Bob Baurys- "We go to look for ideas, ideas come by intuition." - Cristián SaraccoIn the second half of this interview, the group discuss the process of creative problem-solving and how to generate innovative ideas. Bob mentions using a three by three grid. He explains that he puts the problem in the upper left corner, potential solutions in the left column, reasons why they would work in the middle column, and reasons why they wouldn't work in the right column. Bob finds that the solution often comes from a hybrid of the first three ideas.Cristián talks about their methodological framework called A B C D E. They establish objectives, create tension to stimulate new ideas, anticipate trends, blend ideas, create different concepts, and finally, execute the chosen idea. They emphasize the importance of setting achievable goals to avoid frustration and involve clients in the ideation process to ensure understanding and excitement.On the subject of developing creative capabilities. Cristián believes creativity is not just inspiration but also requires effort and work. Bob suggests getting comfortable with being uncomfortable, as it enhances the brain's elasticity and intuition.Regarding selling ideas to clients, Cristián mentions tailoring the communication style to the client's deductive or inductive thinking approach. They engage clients in the creative process, making the idea more obvious and tangible for them. Bob adds that finding the right client and showing how the idea benefits both their business and career can build momentum and ownership.In terms of cultural and global differences in creativity, the guests highlight the need to adapt to different clients and markets. They emphasize the importance of understanding clients' perspectives and working collaboratively to overcome traditional thinking and cultural barriers. The world is becoming more interconnected, but there are still variations in approaches to creativity based on different cultural contexts.Thanks to my friend, <a href="https://focusandflow.co/" rel="noopener noreferrer nofollow" target="_blank">G. Mark Phillips</a>, for helping start this global journey of creativity.(c) <a href="www.biosciencebridge.com" rel="noopener noreferrer nofollow" target="_blank">BSB Media</a>

Bob Baurys and Cristián Saracco, Applied Creativity (Re:Issue from 2019)

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on Amazon, and at Barnes &amp; Noble.   For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.   This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit http://83bar.com/

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on <a href="https://www.amazon.com/Patient-Activation-Proven-Consumers-Awareness/dp/1722919493" rel="noopener nofollow" target="_blank">Amazon</a>, and at <a href="https://www.barnesandnoble.com/w/patient-activation-mark-stinson/1132606578" rel="noopener nofollow" target="_blank">Barnes &amp; Noble</a>.  For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.  This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit <a href="http://83bar.com/" rel="nofollow" target="_blank">http://83bar.com/</a>

Mark Stinson & Bob Baurys of 83bar - Patient Activation

Cristian Saracco

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series.Our guests this week are Bob Baurys and Cristian Saracco.Bob lives in Austin, Texas and is the founder and CEO of 83 Bar: The Patient Activation Company.83 Bar helps passive patients become active healthcare consumers.Cristian lives in Madrid, Spain and is a founding partner of Allegro 234, a global branding and innovation company with offices in Spain, Argentina, and Chile.Allegro 234 helps companies develop their brand and share their story so they can attract more customers.In this episode, you'll discover:How to grow your business through the power of brandingThe value of personalizing your product or service when making business decisionsThe reason why the employees you start your business with often times are not the same employees you'll need to scale your business later onHow to successfully sell your ideas to clientsWhy Bob feels that "Speed reduces risk at every single level"Here is the process Cristian and his team uses to come up with new ideas:First, establish a certain goal or objective.Then, use the A, B, C, D, E method for arriving at a solution.A - Anticipation - look for trends to understand what's going onB - Blend ideas and adopt a child-like perspectiveC - Create different conceptsD - Design the new brand ideaE - Execute on your ideaBob's process for coming up with new ideas.On a sheet of paper, draw a 3x3 grid.  Above the grid, in the upper left hand corner, write the problem you're trying to solve.  In the boxes on the left, write what you think might work.  In the boxes in the middle, write why it would work.  In the boxes on the right, write why it wouldn't work. Resources mentioned in this episode:On Purpose: Delivering a Branded Customer Experience People Love, by Shaun Smith and Andy MilliganNoah Kagan PresentsListen to prior episodes in this series:The Power of Play | ETHX 128Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 1255 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119A World of Creativity with Guest Host Mark Stinson | ETHX 118Thanks for listening!I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube.All the best!MarkP.S. – Have you visited the Focus &amp; Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series. Our guests this week are Bob Baurys and Cristian Saracco. Bob lives in Austin, Texas and is the founder and CEO of 83 Bar: The Patient Activation Company. 83 Bar helps passive patients become active healthcare consumers. Cristian lives in Madrid, Spain and is a founding partner of Allegro 234, a global branding and innovation company with offices in Spain, Argentina, and Chile. Allegro 234 helps companies develop their brand and share their story so they can attract more customers. In this episode, you'll discover: How to grow your business through the power of brandingThe value of personalizing your product or service when making business decisionsThe reason why the employees you start your business with often times are not the same employees you'll need to scale your business later onHow to successfully sell your ideas to clientsWhy Bob feels that "Speed reduces risk at every single level" Here is the process Cristian and his team uses to come up with new ideas: First, establish a certain goal or objective. Then, use the A, B, C, D, E method for arriving at a solution. A - Anticipation - look for trends to understand what's going onB - Blend ideas and adopt a child-like perspectiveC - Create different conceptsD - Design the new brand ideaE - Execute on your idea Bob's process for coming up with new ideas. On a sheet of paper, draw a 3x3 grid. Above the grid, in the upper left hand corner, write the problem you're trying to solve. In the boxes on the left, write what you think might work. In the boxes in the middle, write why it would work. In the boxes on the right, write why it wouldn't work. Resources mentioned in this episode: On Purpose: Delivering a Branded Customer Experience People Love, by Shaun Smith and Andy Milligan Noah Kagan Presents Listen to prior episodes in this series: The Power of Play | ETHX 128 Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 125 5 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123 Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121 Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119 A World of Creativity with Guest Host Mark Stinson | ETHX 118 Thanks for listening! I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube. All the best! Mark P.S. – Have you visited the Focus &amp; Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!

Business Success Through Applied Creativity With Bob Baurys And Cristian Saracco | ETHX 128