62. Martina Flor's Open Studio Season 2, Recap. Malika Favre, Erik Marinovich & Lauren Hom.
Martina Flor’s Open Studio
In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”. Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes. For the full list of the guests featured today see the episode description, right below where you press play in your podcast app or as usual you can head to martinaflor.com/podcast and find all the details there.
56. Lauren Hom - How Artists Make A Good Living With Their Art, Going Freelance, Promoting Your Work, Passion Projects, Connecting With Your People and Social Media
Martina Flor’s Open Studio
Lauren is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career. Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google, and Adobe. She loves sharing what she's learned with others through her blog, Instagram, and library of online courses. Lauren dropped so many pearls of wisdom. I’m sure you’ll love this episode with her as much as I enjoyed doing it. Full show notes at martinaflor.com/podcast
#80: Lauren Hom [Play] – How turning your work into play turns into my clients and more opportunities
Welcome folks to another fine episode of the Pencil Pushers Podcast. I’m your humble host, Mike Rosado and we have got another gem today with creative mastermind, Lauren Hom. Lauren is a highly prolific illustrator, lettering artist, foodie, and more with a massive social media following that’s hit meteoric heights through her persistence to pave new paths of creative expression beyond her lettering style, and in turn, invited others to do the same.What I love about her story is that she works from her gut - never afraid to listen to her intuitive muse, even at the cost of potential “failure”. She pulls from the paths of the likes of a Picasso, one who’s never satisfied with status quo, and not relying on style to define her as an artist in movement - and she works from a state of passion and curiosity that is refreshing in an era where it can be tough to pull away from what people know of your work. I found Lauren to be an absolute delight and a true dynamo who’s in her element and full of pearls of wisdom. highly recommend you slide on over to her instagram @homsweethom to be a part of her community of creatives while you sit back, relax and enjoy our chat with Lauren. The Pencil Pushers Podcast is a celebration of the hand-drawn arts. I’ll be interviewing friends and idols in illustration, animation, comic-art, and more. - Mike Rosado Post production and editing by Trujillo Media Additional music provided by Epidemic Sound
Welcome to Creative Characters, a podcast by Monotype exploring the people and personalities behind the brands, campaigns, and designs we love. In our eleventh episode, we speak with Lauren Hom, a celebrated designer and hand-letterer based in Detroit. Lauren shares her perspectives on design and how her personal vision has given her the courage to take on a new journey in her impressive career. This one is for everyone who is pursuing their passion, and is hosted by one of Monotype’s most passionate voices, Jay Loo (making his Creative Characters debut!). To learn more about Lauren and her work, check out our blog post. To learn more about Monotype, and how we are empowering brands through type, visit: https://www.monotype.com/.
Lauren Hom visits The Reflex Blue Show (remotely, via Detroit, Michigan) to discuss how she got into lettering. This has led to murals, starting her own online classes, and working for some rather well-known brands. We also discuss her current plans to go to culinary school in a couple of years, and making changes in your career in general. Thanks again to soon-to-be-graduating designer Hanna Zimmermann for co-hosting from Lincoln, Nebraska. We end the show, well, we sort-of recorded an entire show after the show, with Lauren giving Hanna advice for any graduating design student. Enjoy. The post Lauren Hom: The Reflex Blue Show #213 appeared first on 36 Point.
It always seems that art and marketing are on opposite ends of a spectrum but it is possible to blend them. Make your work about things that you’ve experienced, that are relatable to other people and that make you laugh.If you have a great idea that you can’t wait to get started with, ask yourself how you can create a series from this one idea? How can an idea that would result in one post, become twenty posts. Create larger series that help you to batch content and keep sharing with your audience.Check in with yourself before accepting a client's offer. Lauren has a set of 10 questions that she asks herself before starting a project to make sure it fits in with her goals and values. You will attract the kind of work that you share, make sure you are putting out work you feel good about.Do you need to delegate more? Consider how hiring someone on a freelance basis could help you. The stepping stones to hiring can be small. Brainstorm your pain points to figure out how hiring someone can work best for you.Everyone has a skill they can teach. Teach what you wish you had known 2-3 years ago. There will always be someone who is more of a beginner than you are and who wants to know what you wish you had known when you started out.Just because you are a lettering artist doesn’t mean you have to incorporate lettering into everything that you do. Consider if lettering brings you closer to achieving your goals.
110 - The Business of Hand Lettering — with Lauren Hom
The Futur with Chris Do
Lauren Hom is an accomplished hand lettering artist, designer and founder of Detroit-based studio, Hom Sweet Hom. She initially started in her career in advertising, working at one of largest agencies on the planet. But what started as a dream job, quickly became less and less dreamy over time. And exciting new opportunities were ripe for the taking. Thanks to Gusto for sponsoring this episode - gusto.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 06: Turning Passion Projects into a Career with Lauren Hom
Rule Breaker by Rebelle
There’s no shortage of advice out there for creatives who want to make money from their creativity. There are productivity hacks to marketing tricks to do’s and don’ts of being a freelancer. It’s a challenge to NOT get overwhelmed, sifting through all the advice that ”experts” share on how to be a successful creator. But what I’ve noticed is that rarely does this advice have anything to do with their actual creativity! Today’s guest is quite the opposite. She’s someone who has really walked the walk—from doing creative projects for free to building her portfolio to getting press for her work—and she now helps other creatives turn their passion into profit by teaching the ways she’s done just that. Lauren Hom is an award-winning designer, lettering artist, and educator who teaches artists how to grow their businesses and their confidence to keep pursuing their passion. Lauren herself continues to stretch herself to create projects that challenge her creatively vs. always chasing the dollars. And wouldn’t you know, some of her MOST lucrative projects as an artist have come from work she did for free for herself. Listen to the full episode to hear: Why it’s important to pursue both paid and unpaid projects to grow your experience and your brand How one project that didn’t get any press led to Lauren landing a $15,000 paid gig three years later The story behind Lauren’s program, Passion To Paid, and how she’s generated almost $1 million dollars with it What influenced Lauren to trade in her nomadic lifestyle and create a homebase Learn more about Lauren Hom: homsweethom.com Follow Lauren on Instagram Rebelle Member Spotlight – Angie Trueblood angietrueblood.com Follow Angie on Instagram: @angie_trueblood Learn more about Shannon Siriano Greenwood: Rebelle Community Rebelle Con Follow Rebelle Con on Facebook Follow Rebelle Con on Instagram Rebelle Shout Out: Rebecca Rubin and @thecontentqueen on Instagram Stix and @getstix on Instagram
Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success
Side Hustler's Perspective with Scotty Russell
Save 10% on Passion 2 Paid EnrollmentEnrollment for Lauren Hom's Passion to Paid is now open (July 29th-August 5th). Visit p2pscotty.com to learn more, lockdown her BONUS offers, and save 10% with PERSPECTIVE10.Lauren Hom on Why Freelancing Isn’t the Only Path for Creative SuccessFeeling overwhelmed that freelance is the only path to creative success?It’s easy to feel that way based on the many stories from those crushing it in the creative industry.But what if...there were other paths you could take or create on your own terms?Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.Get ready to take a shit ton of notes as we chat about:Why freelancing isn’t your only optionBalancing creating and marketing yourselfBuilding confidence by taking actionLaying your foundation with passion projectsMarketing for creatives, and more.If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.CONNECT WITH LAURENEnroll now for Passion 2 PaidInstagramWebsiteOnline ClassesWTF Should I Letter? Generator Join the Weekly #Homwork SeriesFree Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design Resources*Retro Supply *(affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic - BlookahExecutive Assistant - Paige GarlandPhoto & Video Specialist - Colton BacharSocial Media Coordinator - Hannah SchickAnimation Specialist - Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle PodcastsOvercast